First responder Audience in United States

First responder logo

First responder has an estimated audience of 6,878,838 people in United States. 40.4% are female, 59.6% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Historic site, Alaska, Pillow, Staycation.

The average First responder fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Historic site, Alaska, with strongest over-indexing on Urban Outfitters (3.11× the country average). Demographically, the First responder audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of First responder fans

Demographic split for First responder audience in United States
MetricValue
Female40.4%
Male59.6%
Average age40.7
Estimated audience size6,878,838

Audience persona

The typical First responder fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for First responder in United States
RegionReachAffinity
California1,039,1961.37×
Texas752,6651.27×
Florida629,9771.35×
New York381,7500.99×
Georgia236,6131.12×
Illinois233,1371.02×
North Carolina231,7741.12×
Pennsylvania226,5050.98×
Ohio200,3560.95×
Virginia198,5991.19×
New Jersey181,9781.04×
Arizona167,2331.19×
Tennessee154,7701.12×
Michigan154,6870.86×
South Carolina128,7451.24×
Washington123,8500.9×
Missouri123,0521.11×
Louisiana122,9561.39×
Massachusetts120,9670.89×
Maryland120,7811.02×
Indiana120,0440.96×
Alabama110,3551.15×
Colorado94,1190.87×
Kentucky91,0251.06×
Wisconsin89,3000.86×
Minnesota88,6270.9×
Oklahoma79,2781.04×
Mississippi72,8581.29×
Nevada68,6761.03×
Oregon68,0300.86×
Arkansas65,3541.15×
Connecticut63,7450.92×
Utah60,5170.98×
Kansas53,3990.99×
Iowa47,1090.83×
Nebraska36,7501.07×
New Mexico36,0901.05×
West Virginia34,1621.07×
Idaho32,8950.95×
Hawaii27,3020.92×
New Hampshire22,1330.82×
Washington, District of Columbia19,5270.94×
Maine19,0380.77×
Rhode Island17,8880.82×
Delaware16,4350.87×
South Dakota14,2900.9×
Montana13,2080.69×
North Dakota12,6940.9×
Alaska11,6550.79×
Vermont8,2260.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for First responder audience
BrandAffinityCategory
Urban Outfitters3.11×Shopping
Historic site6.02×Arts & Culture
Alaska1.6×Travel & Leisure
Pillow1.61×Home & Garden
Staycation2.3×Home & Garden
Hipster6.06×Politics & Society
edureka22.04×Business & Career
Home staging2.81×Home & Garden
nbc chicago2.81×Movies & TV
JDSU1.51×Business & Career
Certified diabetes educator6.08×Business & Career
MK1.89×Music & Radio
Sinaloa1.59×Travel & Leisure
Halsey, Oregon3.16×Travel & Leisure
N1 road (South Africa)1.53×Travel & Leisure
Fairy godmother2.74×Literature
Vocal harmony1.59×Music & Radio
Northrop Grumman2.19×Business & Career
Hammock camping2.45×Travel & Leisure
Software widget5.11×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by First responder audience
TraitClusterScore
PatriotismCONSERVATISM3.01
IndividualismJOY1.42
Convenience OrientationPREMIUM1.29
Luxury OrientationPREMIUM1.27
Need for SecurityCONSERVATISM1.26
Quality AwarenessPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for First responder
CountryShare
United States89.2%
Canada3.9%
Australia1.6%

See First responder audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does First responder have in United States?

First responder has an estimated audience of 6,878,838 people in United States, concentrated in California and Texas.

What is the gender split and age of First responder fans?

40.4% of First responder fans are female, 59.6% are male, with an average age of 40.7 years.

Which brands do First responder fans like most?

First responder fans show strongest brand affinity for Urban Outfitters (3.11×), Historic site (6.02×), and Alaska (1.6×) over the country average.

Where do First responder fans live in United States?

First responder fans in United States are most concentrated in California (reach 1,039,196), Texas (reach 752,665), and Florida (reach 629,977). These three regions account for the largest share of the active audience.

What other brands do First responder fans also like?

Beyond First responder itself, the audience over-indexes on Historic site (6.02×), Alaska (1.6×), Pillow (1.61×), and Staycation (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for First responder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.