Rascasse Audience Intelligence

Money order Audience in United States

A data profile of the people who buy, follow and care about Money order in United States — modelled from more than twelve digital signal sources. Money order has an estimated audience of 2,422,306 people in United States.

#5716among Topic in United States#963in Business & Career

The average Money order fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Western Union, Financial services, NASDAQ, with strongest over-indexing on Western Union (37.43× the country average).

Demographically, the Money order audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Money order fan in United States is more male, around 36.0 years old, with strong Quality Awareness tendencies and a notable affinity for Western Union.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Money order profile in United States.

Audience size
2.4M
in United States
Gender
36.6%♀
63.4% male
Age
36.0
average years
Country rank
#12202
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Money order fans

36.6% are female, 63.4% are male, average age 36.0.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Money order audience in United States
MetricValue
Female36.6%
Male63.4%
Average age36.0
Estimated audience size2,422,306
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Money order audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3924%
40-4924%
50+7%
Fig. 04

Worldwide distribution

36.0%

of the worldwide Money order audience comes from United States.

Worldwide audience distribution share by country for Money order
CountryShare
United States36.0%
Italy11.8%
France9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Money order audience in United States is strongest.

Fig. 05

Top regions by affinity

Money order fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.49×
02Louisiana~50K1.49×
03Nevada~30K1.41×
04Georgia~100K1.39×
05California~400K1.35×
06Alabama~40K1.31×
07New Jersey~80K1.28×
08Washington, District of Columbia~9K1.27×
09New York~200K1.22×
10Maryland~50K1.22×
11Mississippi~20K1.21×
12Florida~200K1.17×
13New Mexico~10K1.16×
14Rhode Island~9K1.16×
15Delaware~8K1.13×
16North Carolina~80K1.12×
17Tennessee~50K1.12×
18Arizona~60K1.11×
19Washington~50K1.11×
20Virginia~60K1.10×
21South Carolina~40K1.10×
22Illinois~90K1.08×
23Connecticut~30K1.04×
24Pennsylvania~80K1.02×
25Oklahoma~30K1.02×
26Arkansas~20K0.99×
27Indiana~40K0.96×
28Kansas~20K0.94×
29Hawaii~10K0.94×
30Ohio~70K0.93×
31Oregon~30K0.93×
32Nebraska~10K0.93×
33Massachusetts~40K0.92×
34Michigan~60K0.89×
35North Dakota~4K0.89×
36Minnesota~30K0.87×
37Kentucky~30K0.87×
38Colorado~30K0.86×
39Missouri~30K0.85×
40Alaska~4K0.85×
41South Dakota~5K0.83×
42Wyoming~3K0.82×
43Iowa~20K0.81×
44West Virginia~9K0.78×
45Idaho~9K0.75×
46Montana~5K0.75×
47Wisconsin~30K0.71×
48Utah~20K0.71×
49New Hampshire~7K0.70×
50Maine~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Money order, United States
0.64×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Money order audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Money order audience
#·InterestCategoryAffinity×
01Western UnionBusiness & Career37.43×
02Chef BoyardeeFood & Beverages19.49×
03RB LeipzigSports16.36×
04Mutual insuranceBusiness & Career12.36×
05Xbox Game PassGames9.87×
06NASDAQBusiness & Career5.78×
07Financial servicesBusiness & Career5.18×
08The ConjuringMovies & TV4.30×
09La LigaSports3.77×
10GameStopGames3.06×
11Major League SoccerSports2.98×
12Spanish languagePolitics & Society2.95×
13DentistryBusiness & Career2.38×
14The UPS StoreShopping1.95×
15Las VegasTravel & Leisure1.90×
16FIFA World CupSports1.86×
17PowerballGames1.71×
18T-MobileTechnology & Electronics1.65×
19Android (operating system)Technology & Electronics1.56×
20InsuranceBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Money order audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Money order audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.90×
Need for SecurityCONSERVATISM1.63×
Career OrientationPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Money order audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
TraditionCONSERVATISM0.77×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Money order have in United States?

Money order has an estimated audience of 2,422,306 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Money order fans?

36.6% of Money order fans are female, 63.4% are male, with an average age of 36.0 years.

03

Which brands do Money order fans like most?

Money order fans show strongest brand affinity for Western Union (37.43×), Financial services (5.18×), and NASDAQ (5.78×) over the country average.

04

Where do Money order fans live in United States?

Money order fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Money order fans also like?

Beyond Money order itself, the audience over-indexes on Financial services (5.18×), NASDAQ (5.78×), Mutual insurance (12.36×), and FIFA World Cup (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Money order audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Money order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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