Money order Audience in Germany
Money order has an estimated audience of 552,497 people in Germany. 36.1% are female, 63.9% are male, average age 49.1. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Western Union, Window blind, TransferWise, Santander Bank, RTL Television.
The average Money order fan in Germany is 49.1 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Western Union, Window blind, TransferWise, with strongest over-indexing on Western Union (18.94× the country average). Demographically, the Money order audience skews more male with an average age of 49.1, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Money order fans
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 49.1 |
| Estimated audience size | 552,497 |
Audience persona
The typical Money order fan in Germany is more male, around 49.1 years old, with strong Need for Security tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 101,932 | 1.35× |
| Nordrhein-Westfalen | 92,851 | 0.77× |
| Bayern | 79,348 | 0.89× |
| Niedersachsen | 62,075 | 1.16× |
| Hessen | 35,229 | 0.84× |
| Sachsen | 34,248 | 1.26× |
| Rheinland-Pfalz | 31,939 | 1.15× |
| Berlin | 19,778 | 0.8× |
| Brandenburg | 19,377 | 1.13× |
| Schleswig-Holstein | 14,644 | 0.74× |
| Thüringen | 13,888 | 0.99× |
| Sachsen-Anhalt | 11,128 | 0.78× |
| Mecklenburg-Vorpommern | 10,677 | 1.01× |
| Hamburg | 9,455 | 0.76× |
| Saarland | 7,371 | 1.09× |
| Bremen | 6,076 | 1.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 18.94× | Business & Career |
| Window blind | 20× | Home & Garden |
| TransferWise | 23.14× | Business & Career |
| Santander Bank | 20× | Business & Career |
| RTL Television | 6.85× | Movies & TV |
| Allgäu | 11.92× | Travel & Leisure |
| Satire | 8.67× | Literature |
| German television comedy | 10.21× | Movies & TV |
| Antivirus software | 16.25× | Technology & Electronics |
| IPKO | 25.47× | Business & Career |
| Headphones | 7.62× | Technology & Electronics |
| Vagabond (manga) | 19× | Literature |
| Fielmann | 4.58× | Health |
| Money transmitter | 60.24× | Business & Career |
| D&R | 11.23× | Technology & Electronics |
| Lake Constance | 10.24× | Travel & Leisure |
| Philippine Stock Exchange | 17.56× | Business & Career |
| Netto Marken-Discount | 2.64× | Shopping |
| Esso | 4.76× | Cars & Mobility |
| Granit Xhaka | 13.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.64 |
| Pet Ownership | JOY | 1.33 |
| Quality Awareness | PREMIUM | 1.14 |
| Patriotism | CONSERVATISM | 1.06 |
| LGBTQ+ Identity | OPEN | 1.01 |
| Community Orientation | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| Italy | 11.8% |
| France | 9.0% |
See Money order audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Money order have in Germany?
Money order has an estimated audience of 552,497 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Money order fans?
36.1% of Money order fans are female, 63.9% are male, with an average age of 49.1 years.
Which brands do Money order fans like most?
Money order fans show strongest brand affinity for Western Union (18.94×), Window blind (20×), and TransferWise (23.14×) over the country average.
Where do Money order fans live in Germany?
Money order fans in Germany are most concentrated in Baden-Württemberg (reach 101,932), Nordrhein-Westfalen (reach 92,851), and Bayern (reach 79,348). These three regions account for the largest share of the active audience.
What other brands do Money order fans also like?
Beyond Money order itself, the audience over-indexes on Window blind (20×), TransferWise (23.14×), Santander Bank (20×), and RTL Television (6.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Money order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.