Rascasse Audience Intelligence

Money order Audience in Germany

A data profile of the people who buy, follow and care about Money order in Germany — modelled from more than twelve digital signal sources. Money order has an estimated audience of 552,497 people in Germany.

#4430among Topic in Germany#836in Business & Career

The average Money order fan in Germany is 49.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Western Union, TransferWise, Window blind, with strongest over-indexing on Western Union (54.1× the country average).

Demographically, the Money order audience skews more male with an average age of 49.1, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Money order fan in Germany is more male, around 49.1 years old, with strong Need for Security tendencies and a notable affinity for Western Union.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Money order profile in Germany.

Audience size
552K
in Germany
Gender
36.1%♀
63.9% male
Age
49.1
average years
Country rank
#10840
Topic in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Money order fans

36.1% are female, 63.9% are male, average age 49.1.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Money order audience in Germany
MetricValue
Female36.1%
Male63.9%
Average age49.1
Estimated audience size552,497
Fig. 03

Age distribution

Ø 49.1
average years
Age distribution of the Money order audience in Germany
Age bracketShare%
16-194%
20-299%
30-3916%
40-4926%
50+45%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Money order audience comes from Germany.

Worldwide audience distribution share by country for Money order
CountryShare
United States36.0%
Italy11.8%
France9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Money order audience in Germany is strongest.

Fig. 05

Top regions by affinity

Money order fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.38×
02Sachsen~40K1.35×
03Baden-Württemberg~80K1.12×
04Bremen~5K1.11×
05Saarland~7K1.09×
06Mecklenburg-Vorpommern~10K1.07×
07Niedersachsen~60K1.06×
08Brandenburg~20K1.03×
09Thüringen~10K1.00×
10Sachsen-Anhalt~10K0.97×
11Hessen~40K0.89×
12Schleswig-Holstein~20K0.87×
13Hamburg~10K0.86×
14Bayern~80K0.85×
15Berlin~20K0.82×
16Nordrhein-Westfalen~90K0.78×
Fig. 06

Affinity by region

Affinity by region — Money order, Germany
0.78×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Money order audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Money order audience
#·InterestCategoryAffinity×
01Money transmitterBusiness & Career81.87×
02Western UnionBusiness & Career54.10×
03TransferWiseBusiness & Career44.62×
04Wire transferTechnology & Electronics23.08×
05Window blindHome & Garden20.00×
06Santander BankBusiness & Career20.00×
07Top ChannelMovies & TV20.00×
08Il Sole 24 OreNews20.00×
09Vagabond (manga)Literature16.38×
10MoneyGramBusiness & Career10.17×
11EssoCars & Mobility6.94×
12RTL TelevisionMovies & TV6.66×
13FielmannHealth5.67×
14VodafoneTechnology & Electronics3.07×
15PostbankBusiness & Career3.06×
16CommerzbankBusiness & Career2.82×
17Netto Marken-DiscountShopping2.69×
18AldiShopping2.47×
19NatureHome & Garden2.35×
20REWEShopping2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Money order audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Money order audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.24×
Quality AwarenessPREMIUM1.84×
Pet OwnershipJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Money order audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
Risk AppetiteTHRILL0.74×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Money order have in Germany?

Money order has an estimated audience of 552,497 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Money order fans?

36.1% of Money order fans are female, 63.9% are male, with an average age of 49.1 years.

03

Which brands do Money order fans like most?

Money order fans show strongest brand affinity for Western Union (54.1×), TransferWise (44.62×), and Window blind (20×) over the country average.

04

Where do Money order fans live in Germany?

Money order fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~80K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Money order fans also like?

Beyond Money order itself, the audience over-indexes on TransferWise (44.62×), Window blind (20×), Santander Bank (20×), and RTL Television (6.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Money order audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Money order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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