Rascasse Audience Intelligence

Ireen Sheer Audience in Germany

A data profile of the people who buy, follow and care about Ireen Sheer in Germany — modelled from more than twelve digital signal sources. Ireen Sheer has an estimated audience of 1,112,894 people in Germany.

#38among Singer-songwriter in Germany#795among Person in Germany#580in Music & Radio

The average Ireen Sheer fan in Germany is 55.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Andy Borg, ZDF-Fernsehgarten, Roland Kaiser, with strongest over-indexing on Andy Borg (128.18× the country average).

Demographically, the Ireen Sheer audience skews more female with an average age of 55.0, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ireen Sheer fan in Germany is more female, around 55.0 years old, with strong Community Orientation tendencies and a notable affinity for Andy Borg.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ireen Sheer profile in Germany.

Audience size
1.1M
in Germany
Gender
58.0%♀
42.0% male
Age
55.0
average years
Country rank
#5931
Person in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ireen Sheer fans

58.0% are female, 42.0% are male, average age 55.0.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Ireen Sheer audience in Germany
MetricValue
Female58.0%
Male42.0%
Average age55.0
Estimated audience size1,112,894
Fig. 03

Age distribution

Ø 55.0
average years
Age distribution of the Ireen Sheer audience in Germany
Age bracketShare%
16-190%
20-290%
30-395%
40-4930%
50+65%
Fig. 04

Worldwide distribution

89.6%

of the worldwide Ireen Sheer audience comes from Germany.

Worldwide audience distribution share by country for Ireen Sheer
CountryShare
Germany89.6%
Austria4.0%
Switzerland2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ireen Sheer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ireen Sheer fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~40K1.42×
02Thüringen~40K1.35×
03Mecklenburg-Vorpommern~30K1.35×
04Sachsen~70K1.26×
05Brandenburg~40K1.25×
06Niedersachsen~100K1.08×
07Schleswig-Holstein~40K1.08×
08Saarland~10K1.01×
09Rheinland-Pfalz~50K1.00×
10Nordrhein-Westfalen~200K0.97×
11Hessen~70K0.80×
12Bayern~100K0.74×
13Bremen~7K0.74×
14Baden-Württemberg~100K0.73×
15Berlin~30K0.67×
16Hamburg~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Ireen Sheer, Germany
0.65×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ireen Sheer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ireen Sheer audience
#·InterestCategoryAffinity×
01Andy BorgMusic & Radio128.18×
02Bernhard BrinkMusic & Radio34.11×
03Mary RoosMusic & Radio32.63×
04ZDF-FernsehgartenMovies & TV30.62×
05Andrea BergMusic & Radio20.11×
06Kastelruther SpatzenMusic & Radio19.50×
07Michael Patrick KellyMusic & Radio18.80×
08Semino RossiMusic & Radio17.90×
09Marianne RosenbergMusic & Radio17.71×
10Udo JürgensMusic & Radio17.53×
11Beatrice EgliMusic & Radio17.46×
12Roland KaiserMusic & Radio16.18×
13Jeanette BiedermannMusic & Radio15.67×
14Giovanni ZarrellaMusic & Radio15.41×
15Maite KellyMusic & Radio14.09×
16Matthias ReimMusic & Radio14.08×
17Florian SilbereisenMusic & Radio13.89×
18Howard CarpendaleMusic & Radio13.55×
19Peter MaffayMusic & Radio12.93×
20Helene FischerMusic & Radio6.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ireen Sheer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ireen Sheer audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.66×
TraditionCONSERVATISM1.54×
Family OrientationCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ireen Sheer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
Price SensitivityPREMIUM0.78×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ireen Sheer have in Germany?

Ireen Sheer has an estimated audience of 1,112,894 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ireen Sheer fans?

58.0% of Ireen Sheer fans are female, 42.0% are male, with an average age of 55.0 years.

03

Which brands do Ireen Sheer fans like most?

Ireen Sheer fans show strongest brand affinity for Andy Borg (128.18×), ZDF-Fernsehgarten (30.62×), and Roland Kaiser (16.18×) over the country average.

04

Where do Ireen Sheer fans live in Germany?

Ireen Sheer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ireen Sheer fans also like?

Beyond Ireen Sheer itself, the audience over-indexes on ZDF-Fernsehgarten (30.62×), Roland Kaiser (16.18×), Mary Roos (32.63×), and Bernhard Brink (34.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Ireen Sheer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ireen Sheer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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