Ireen Sheer Audience in Germany
Ireen Sheer has an estimated audience of 1,072,043 people in Germany. 58.0% are female, 42.0% are male, average age 55.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Andy Borg, Bernhard Brink, Mary Roos, Semino Rossi, Kastelruther Spatzen.
The average Ireen Sheer fan in Germany is 55.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Andy Borg, Bernhard Brink, Mary Roos, with strongest over-indexing on Andy Borg (114× the country average). Demographically, the Ireen Sheer audience skews more female with an average age of 55.0, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Ireen Sheer fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 55.0 |
| Estimated audience size | 1,072,043 |
Audience persona
The typical Ireen Sheer fan in Germany is more female, around 55.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Andy Borg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 236,819 | 1.01× |
| Bayern | 127,028 | 0.74× |
| Niedersachsen | 120,531 | 1.16× |
| Baden-Württemberg | 110,971 | 0.76× |
| Hessen | 69,701 | 0.85× |
| Sachsen | 58,442 | 1.11× |
| Rheinland-Pfalz | 55,292 | 1.03× |
| Schleswig-Holstein | 44,346 | 1.15× |
| Brandenburg | 40,294 | 1.21× |
| Sachsen-Anhalt | 36,481 | 1.31× |
| Thüringen | 36,003 | 1.32× |
| Berlin | 33,641 | 0.7× |
| Mecklenburg-Vorpommern | 25,862 | 1.26× |
| Hamburg | 16,683 | 0.69× |
| Saarland | 12,864 | 0.98× |
| Bremen | 6,570 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Andy Borg | 114× | Music & Radio |
| Bernhard Brink | 163.19× | Music & Radio |
| Mary Roos | 146.23× | Music & Radio |
| Semino Rossi | 86.13× | Music & Radio |
| Kastelruther Spatzen | 100× | Music & Radio |
| Carmen Nebel | 110.58× | Movies & TV |
| Die Amigos | 64.97× | Music & Radio |
| Florian Silbereisen | 16.15× | Music & Radio |
| Andrea Berg | 19.5× | Music & Radio |
| Beatrice Egli | 16.66× | Music & Radio |
| ZDF-Fernsehgarten | 24.7× | Movies & TV |
| Roland Kaiser | 12.32× | Music & Radio |
| Thomas Gottschalk | 9.82× | Movies & TV |
| Kai Pflaume | 17.28× | Movies & TV |
| Helene Fischer | 7.13× | Music & Radio |
| Peter Maffay | 12.23× | Music & Radio |
| Jeanette Biedermann | 13.2× | Music & Radio |
| In aller Freundschaft | 9.61× | Movies & TV |
| Howard Carpendale | 11.53× | Music & Radio |
| Schlager music | 6.34× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.59 |
| Community Orientation | OPEN | 1.41 |
| Family Orientation | CONSERVATISM | 1.3 |
| Pet Ownership | JOY | 1.25 |
| Tradition | CONSERVATISM | 1.14 |
| Sustainability | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.4% |
| Austria | 4.2% |
| Switzerland | 2.2% |
See Ireen Sheer audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Ireen Sheer have in Germany?
Ireen Sheer has an estimated audience of 1,072,043 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ireen Sheer fans?
58.0% of Ireen Sheer fans are female, 42.0% are male, with an average age of 55.0 years.
Which brands do Ireen Sheer fans like most?
Ireen Sheer fans show strongest brand affinity for Andy Borg (114×), Bernhard Brink (163.19×), and Mary Roos (146.23×) over the country average.
Where do Ireen Sheer fans live in Germany?
Ireen Sheer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 236,819), Bayern (reach 127,028), and Niedersachsen (reach 120,531). These three regions account for the largest share of the active audience.
What other brands do Ireen Sheer fans also like?
Beyond Ireen Sheer itself, the audience over-indexes on Bernhard Brink (163.19×), Mary Roos (146.23×), Semino Rossi (86.13×), and Kastelruther Spatzen (100×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ireen Sheer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.