Ireen Sheer Audience in Germany
Ireen Sheer has an estimated audience of 1,072,043 people in Germany. 58.0% are female, 42.0% are male, average age 55.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Time (magazine), Home Office, Artistic inspiration, Progressive rock, The Warren Buffett Way.
The average Ireen Sheer fan in Germany is 55.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Time (magazine), Home Office, Artistic inspiration, with strongest over-indexing on Time (magazine) (16.15× the country average). Demographically, the Ireen Sheer audience skews more female with an average age of 55.0, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Ireen Sheer fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 55.0 |
| Estimated audience size | 1,072,043 |
Audience persona
The typical Ireen Sheer fan in Germany is more female, around 55.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 236,819 | 1.01× |
| Bayern | 127,028 | 0.74× |
| Niedersachsen | 120,531 | 1.16× |
| Baden-Württemberg | 110,971 | 0.76× |
| Hessen | 69,701 | 0.85× |
| Sachsen | 58,442 | 1.11× |
| Rheinland-Pfalz | 55,292 | 1.03× |
| Schleswig-Holstein | 44,346 | 1.15× |
| Brandenburg | 40,294 | 1.21× |
| Sachsen-Anhalt | 36,481 | 1.31× |
| Thüringen | 36,003 | 1.32× |
| Berlin | 33,641 | 0.7× |
| Mecklenburg-Vorpommern | 25,862 | 1.26× |
| Hamburg | 16,683 | 0.69× |
| Saarland | 12,864 | 0.98× |
| Bremen | 6,570 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 16.15× | News |
| Home Office | 2.8× | Business & Career |
| Artistic inspiration | 2.33× | Arts & Culture |
| Progressive rock | 2.85× | Music & Radio |
| The Warren Buffett Way | 114× | Literature |
| Jack White | 2.56× | Movies & TV |
| Janet Evanovich | 24.7× | Literature |
| TVP2 | 11.53× | Movies & TV |
| Circular Quay | 20× | Travel & Leisure |
| Israel | 1.58× | Travel & Leisure |
| Preacher (comics) | 5.42× | Literature |
| Home Delivery | 2.06× | Food & Beverages |
| Zamalek SC | 4.42× | Sports |
| El Economista | 12.23× | News |
| Radio Sarajevo | 5.96× | Music & Radio |
| The Spinners (American R&B group) | 16.66× | Music & Radio |
| Granola | 6.26× | Food & Beverages |
| X-Men: The Last Stand | 10.77× | Movies & TV |
| KLIX (AM) | 1.54× | Music & Radio |
| Caprivi Strip | 5.53× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.59 |
| Community Orientation | OPEN | 1.41 |
| Family Orientation | CONSERVATISM | 1.3 |
| Pet Ownership | JOY | 1.25 |
| Tradition | CONSERVATISM | 1.14 |
| Sustainability | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.4% |
| Austria | 4.2% |
| Switzerland | 2.2% |
See Ireen Sheer audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Ireen Sheer have in Germany?
Ireen Sheer has an estimated audience of 1,072,043 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ireen Sheer fans?
58.0% of Ireen Sheer fans are female, 42.0% are male, with an average age of 55.0 years.
Which brands do Ireen Sheer fans like most?
Ireen Sheer fans show strongest brand affinity for Time (magazine) (16.15×), Home Office (2.8×), and Artistic inspiration (2.33×) over the country average.
Where do Ireen Sheer fans live in Germany?
Ireen Sheer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 236,819), Bayern (reach 127,028), and Niedersachsen (reach 120,531). These three regions account for the largest share of the active audience.
What other brands do Ireen Sheer fans also like?
Beyond Ireen Sheer itself, the audience over-indexes on Home Office (2.8×), Artistic inspiration (2.33×), Progressive rock (2.85×), and The Warren Buffett Way (114×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ireen Sheer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.