Hansi Hinterseer Audience in Germany

Hansi Hinterseer logo

Hansi Hinterseer has an estimated audience of 844,013 people in Germany. 71.5% are female, 28.5% are male, average age 50.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Time (magazine), Steampunk, Rossmann, Home Office, Goes.

The average Hansi Hinterseer fan in Germany is 50.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Time (magazine), Steampunk, Rossmann, with strongest over-indexing on Time (magazine) (16.56× the country average). Demographically, the Hansi Hinterseer audience skews more female with an average age of 50.8, and over-indexes on personality traits such as Sports Activity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Schlager

Demographics of Hansi Hinterseer fans

Demographic split for Hansi Hinterseer audience in Germany
MetricValue
Female71.5%
Male28.5%
Average age50.8
Estimated audience size844,013

Audience persona

The typical Hansi Hinterseer fan in Germany is more female, around 50.8 years old, with strong Sports Activity tendencies and a notable affinity for Time (magazine).

Top regions in Germany

Top regions ranked by reach for Hansi Hinterseer in Germany
RegionReachAffinity
Bayern188,3241.39×
Nordrhein-Westfalen159,2440.86×
Baden-Württemberg139,1631.21×
Niedersachsen68,3170.83×
Sachsen61,8621.49×
Hessen55,0770.86×
Rheinland-Pfalz44,0441.04×
Thüringen34,9911.63×
Sachsen-Anhalt29,4861.35×
Brandenburg26,9201.03×
Schleswig-Holstein23,5850.78×
Berlin22,1510.59×
Mecklenburg-Vorpommern16,2791.01×
Hamburg9,7910.51×
Saarland9,5570.92×
Bremen3,6160.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hansi Hinterseer audience
BrandAffinityCategory
Time (magazine)16.56×News
Steampunk12.57×Fashion & Accessoires
Rossmann1.54×Shopping
Home Office2.06×Business & Career
Goes1.51×Travel & Leisure
The Warren Buffett Way114×Literature
Artistic inspiration1.82×Arts & Culture
Jack White2.14×Movies & TV
Hakone, Kanagawa6.36×Travel & Leisure
Home Delivery2.69×Food & Beverages
Israel1.77×Travel & Leisure
Knokke-Heist5.56×Travel & Leisure
Mothercare1.56×Kids & Family
Preacher (comics)5.01×Literature
TVP28.04×Movies & TV
Granola6.59×Food & Beverages
Michel Houellebecq7.81×Literature
Janet Evanovich15.32×Literature
Corona (band)1.54×Music & Radio
The Spinners (American R&B group)14.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hansi Hinterseer audience
TraitClusterScore
Sports ActivityPOWER1.36
TraditionCONSERVATISM1.28
Community OrientationOPEN1.23
Pet OwnershipJOY1.19
Family OrientationCONSERVATISM1.18
LGBTQ+ IdentityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Hansi Hinterseer
CountryShare
Germany57.2%
Austria33.7%
Switzerland7.5%

See Hansi Hinterseer audiences in other countries

More Schlager audiences in Germany

Frequently asked questions

How many fans does Hansi Hinterseer have in Germany?

Hansi Hinterseer has an estimated audience of 844,013 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Hansi Hinterseer fans?

71.5% of Hansi Hinterseer fans are female, 28.5% are male, with an average age of 50.8 years.

Which brands do Hansi Hinterseer fans like most?

Hansi Hinterseer fans show strongest brand affinity for Time (magazine) (16.56×), Steampunk (12.57×), and Rossmann (1.54×) over the country average.

Where do Hansi Hinterseer fans live in Germany?

Hansi Hinterseer fans in Germany are most concentrated in Bayern (reach 188,324), Nordrhein-Westfalen (reach 159,244), and Baden-Württemberg (reach 139,163). These three regions account for the largest share of the active audience.

What other brands do Hansi Hinterseer fans also like?

Beyond Hansi Hinterseer itself, the audience over-indexes on Steampunk (12.57×), Rossmann (1.54×), Home Office (2.06×), and Goes (1.51×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hansi Hinterseer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.