Bata Illic Audience in Germany
Bata Illic has an estimated audience of 863,890 people in Germany. 65.6% are female, 34.4% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Andy Borg, Semino Rossi, Kastelruther Spatzen, Bernhard Brink, Mary Roos.
The average Bata Illic fan in Germany is 46.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Andy Borg, Semino Rossi, Kastelruther Spatzen, with strongest over-indexing on Andy Borg (178.14× the country average). Demographically, the Bata Illic audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Bata Illic fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 46.1 |
| Estimated audience size | 863,890 |
Audience persona
The typical Bata Illic fan in Germany is more female, around 46.1 years old, with strong Pet Ownership tendencies and a notable affinity for Andy Borg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 185,372 | 0.98× |
| Bayern | 132,894 | 0.96× |
| Baden-Württemberg | 109,935 | 0.93× |
| Niedersachsen | 85,070 | 1.01× |
| Hessen | 59,956 | 0.91× |
| Rheinland-Pfalz | 48,354 | 1.12× |
| Sachsen | 47,759 | 1.13× |
| Schleswig-Holstein | 28,905 | 0.93× |
| Sachsen-Anhalt | 27,783 | 1.24× |
| Thüringen | 27,258 | 1.24× |
| Brandenburg | 27,104 | 1.01× |
| Berlin | 25,324 | 0.66× |
| Mecklenburg-Vorpommern | 19,242 | 1.17× |
| Hamburg | 14,598 | 0.75× |
| Saarland | 14,342 | 1.35× |
| Bremen | 4,550 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Andy Borg | 178.14× | Music & Radio |
| Semino Rossi | 63.31× | Music & Radio |
| Kastelruther Spatzen | 83.24× | Music & Radio |
| Bernhard Brink | 69.14× | Music & Radio |
| Mary Roos | 33.27× | Music & Radio |
| Florian Silbereisen | 14.35× | Music & Radio |
| Carmen Nebel | 59.71× | Movies & TV |
| Die Amigos | 51.83× | Music & Radio |
| Roland Kaiser | 11.54× | Music & Radio |
| Andrea Berg | 11.82× | Music & Radio |
| Schlager music | 7.21× | Music & Radio |
| Beatrice Egli | 9.42× | Music & Radio |
| Helene Fischer | 5.93× | Music & Radio |
| Thomas Gottschalk | 6.49× | Movies & TV |
| Matthias Reim | 9.18× | Music & Radio |
| ZDF-Fernsehgarten | 10.21× | Movies & TV |
| Thomas Anders | 7.52× | Music & Radio |
| In aller Freundschaft | 5.71× | Movies & TV |
| Peter Maffay | 6.12× | Music & Radio |
| RTL Television | 3.93× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.19 |
| Family Orientation | CONSERVATISM | 1.08 |
| Community Orientation | OPEN | 1.07 |
| Healthy Lifestyle | BALANCE | 1.03 |
| Sports Activity | POWER | 0.97 |
| Tradition | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.9% |
| Austria | 10.7% |
| Switzerland | 4.1% |
See Bata Illic audiences in other countries
More Schlager audiences in Germany
- Helene Fischer (10,794,585)
- Roland Kaiser (7,492,433)
- Florian Silbereisen (6,708,420)
- Michelle (5,429,735)
- Beatrice Egli (4,516,285)
Frequently asked questions
How many fans does Bata Illic have in Germany?
Bata Illic has an estimated audience of 863,890 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bata Illic fans?
65.6% of Bata Illic fans are female, 34.4% are male, with an average age of 46.1 years.
Which brands do Bata Illic fans like most?
Bata Illic fans show strongest brand affinity for Andy Borg (178.14×), Semino Rossi (63.31×), and Kastelruther Spatzen (83.24×) over the country average.
Where do Bata Illic fans live in Germany?
Bata Illic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 185,372), Bayern (reach 132,894), and Baden-Württemberg (reach 109,935). These three regions account for the largest share of the active audience.
What other brands do Bata Illic fans also like?
Beyond Bata Illic itself, the audience over-indexes on Semino Rossi (63.31×), Kastelruther Spatzen (83.24×), Bernhard Brink (69.14×), and Mary Roos (33.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bata Illic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.