Rascasse Audience Intelligence

Bata Illic Audience in Germany

A data profile of the people who buy, follow and care about Bata Illic in Germany — modelled from more than twelve digital signal sources. Bata Illic has an estimated audience of 803,110 people in Germany.

#45among Schlager in Germany#1229among Person in Germany#815in Music & Radio

The average Bata Illic fan in Germany is 48.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Andy Borg, Roland Kaiser, Florian Silbereisen, with strongest over-indexing on Andy Borg (238.74× the country average).

Demographically, the Bata Illic audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bata Illic fan in Germany is more female, around 48.1 years old, with strong Tradition tendencies and a notable affinity for Andy Borg.

Category: Music & Radio · Type: Person · Subtype: Schlager

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bata Illic profile in Germany.

Audience size
803K
in Germany
Gender
67.6%♀
32.4% male
Age
48.1
average years
Country rank
#7869
Person in Germany
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bata Illic fans

67.6% are female, 32.4% are male, average age 48.1.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Bata Illic audience in Germany
MetricValue
Female67.6%
Male32.4%
Average age48.1
Estimated audience size803,110
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Bata Illic audience in Germany
Age bracketShare%
16-198%
20-299%
30-3914%
40-4925%
50+45%
Fig. 04

Worldwide distribution

77.8%

of the worldwide Bata Illic audience comes from Germany.

Worldwide audience distribution share by country for Bata Illic
CountryShare
Germany77.8%
Austria12.8%
Switzerland5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bata Illic audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bata Illic fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~40K1.45×
02Thüringen~30K1.38×
03Saarland~20K1.28×
04Sachsen~60K1.19×
05Mecklenburg-Vorpommern~20K1.19×
06Brandenburg~30K1.16×
07Rheinland-Pfalz~50K1.09×
08Niedersachsen~90K0.97×
09Baden-Württemberg~100K0.94×
10Bayern~100K0.91×
11Schleswig-Holstein~30K0.91×
12Nordrhein-Westfalen~200K0.90×
13Hessen~60K0.83×
14Hamburg~10K0.68×
15Bremen~6K0.68×
16Berlin~30K0.60×
Fig. 06

Affinity by region

Affinity by region — Bata Illic, Germany
0.60×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bata Illic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bata Illic audience
#·InterestCategoryAffinity×
01Andy BorgMusic & Radio238.74×
02Kastelruther SpatzenMusic & Radio20.20×
03Bernhard BrinkMusic & Radio18.73×
04Semino RossiMusic & Radio16.94×
05ZDF-FernsehgartenMovies & TV15.38×
06Andrea BergMusic & Radio14.88×
07Florian SilbereisenMusic & Radio14.65×
08Roland KaiserMusic & Radio13.86×
09Udo JürgensMusic & Radio13.81×
10Beatrice EgliMusic & Radio12.06×
11Marianne RosenbergMusic & Radio11.25×
12Michael Patrick KellyMusic & Radio11.01×
13Matthias ReimMusic & Radio10.71×
14Maite KellyMusic & Radio10.70×
15Giovanni ZarrellaMusic & Radio10.00×
16Wolfgang PetryMusic & Radio9.39×
17Thomas AndersMusic & Radio9.20×
18Peter MaffayMusic & Radio7.91×
19Schlager musicMusic & Radio7.62×
20Helene FischerMusic & Radio6.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bata Illic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bata Illic audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.52×
Community OrientationOPEN1.38×
Family OrientationCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bata Illic audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
SustainabilityBALANCE0.71×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bata Illic have in Germany?

Bata Illic has an estimated audience of 803,110 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bata Illic fans?

67.6% of Bata Illic fans are female, 32.4% are male, with an average age of 48.1 years.

03

Which brands do Bata Illic fans like most?

Bata Illic fans show strongest brand affinity for Andy Borg (238.74×), Roland Kaiser (13.86×), and Florian Silbereisen (14.65×) over the country average.

04

Where do Bata Illic fans live in Germany?

Bata Illic fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bata Illic fans also like?

Beyond Bata Illic itself, the audience over-indexes on Roland Kaiser (13.86×), Florian Silbereisen (14.65×), Andrea Berg (14.88×), and Semino Rossi (16.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bata Illic audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bata Illic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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