Montez Audience in Germany
Montez has an estimated audience of 417,074 people in Germany. 48.3% are female, 51.7% are male, average age 34.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Progressive rock, Combat sport, Mohamed Salah, Racing, 3D printing.
The average Montez fan in Germany is 34.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Progressive rock, Combat sport, Mohamed Salah, with strongest over-indexing on Progressive rock (2.64× the country average). Demographically, the Montez audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Montez fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 34.1 |
| Estimated audience size | 417,074 |
Audience persona
The typical Montez fan in Germany is balanced, around 34.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,358 | 1.1× |
| Niedersachsen | 65,626 | 1.62× |
| Baden-Württemberg | 63,917 | 1.12× |
| Bayern | 55,728 | 0.83× |
| Hessen | 30,812 | 0.97× |
| Schleswig-Holstein | 20,343 | 1.36× |
| Rheinland-Pfalz | 19,749 | 0.95× |
| Berlin | 15,366 | 0.82× |
| Sachsen | 14,166 | 0.69× |
| Thüringen | 11,613 | 1.09× |
| Brandenburg | 11,467 | 0.89× |
| Hamburg | 10,890 | 1.16× |
| Mecklenburg-Vorpommern | 10,178 | 1.28× |
| Sachsen-Anhalt | 9,243 | 0.86× |
| Saarland | 3,309 | 0.65× |
| Bremen | 2,219 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.64× | Music & Radio |
| Combat sport | 1.62× | Sports |
| Mohamed Salah | 3.82× | Sports |
| Racing | 1.6× | Cars & Mobility |
| 3D printing | 1.79× | Technology & Electronics |
| Assassin's Creed II | 4.88× | Games |
| Stamp collecting | 4.08× | Home & Garden |
| Magazine (band) | 3.74× | Music & Radio |
| N'Golo Kanté | 3.96× | Sports |
| Home Delivery | 1.92× | Food & Beverages |
| myDealZ | 1.94× | Shopping |
| Buddy – The Buddy Holly Story | 2.79× | Music & Radio |
| Motorhome stopover | 3.1× | Travel & Leisure |
| Phil Campbell (musician) | 2.62× | Music & Radio |
| Graham Greene | 2.22× | Literature |
| Fantasy Earth: Zero | 3.18× | Games |
| Japanese domestic market | 2.2× | Politics & Society |
| Theocracy | 4.46× | Music & Radio |
| Huizen | 2.58× | Travel & Leisure |
| Carrie (novel) | 2.42× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.17 |
| LGBTQ+ Identity | OPEN | 1.09 |
| Luxury Orientation | PREMIUM | 1.07 |
| Patriotism | CONSERVATISM | 1.04 |
| Social Media Usage | JOY | 1.03 |
| Extroversion | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.8% |
| Austria | 3.9% |
| United States | 3.7% |
See Montez audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Montez have in Germany?
Montez has an estimated audience of 417,074 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Montez fans?
48.3% of Montez fans are female, 51.7% are male, with an average age of 34.1 years.
Which brands do Montez fans like most?
Montez fans show strongest brand affinity for Progressive rock (2.64×), Combat sport (1.62×), and Mohamed Salah (3.82×) over the country average.
Where do Montez fans live in Germany?
Montez fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,358), Niedersachsen (reach 65,626), and Baden-Württemberg (reach 63,917). These three regions account for the largest share of the active audience.
What other brands do Montez fans also like?
Beyond Montez itself, the audience over-indexes on Combat sport (1.62×), Mohamed Salah (3.82×), Racing (1.6×), and 3D printing (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Montez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.