Rascasse Audience Intelligence

Montez Audience in Germany

A data profile of the people who buy, follow and care about Montez in Germany — modelled from more than twelve digital signal sources. Montez has an estimated audience of 381,947 people in Germany.

#77among Hip hop in Germany#2955among Person in Germany#1758in Music & Radio

The average Montez fan in Germany is 28.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top brand affinities include Haftbefehl, German hip hop, RAF Camora, with strongest over-indexing on Haftbefehl (14.65× the country average).

Demographically, the Montez audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Montez fan in Germany is more male, around 28.9 years old, with strong Risk Appetite tendencies and a notable affinity for Haftbefehl.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Montez profile in Germany.

Audience size
382K
in Germany
Gender
40.4%♀
59.6% male
Age
28.9
average years
Country rank
#14549
Person in Germany
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Montez fans

40.4% are female, 59.6% are male, average age 28.9.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Montez audience in Germany
MetricValue
Female40.4%
Male59.6%
Average age28.9
Estimated audience size381,947
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Montez audience in Germany
Age bracketShare%
16-1949%
20-2923%
30-3913%
40-499%
50+6%
Fig. 04

Worldwide distribution

79.4%

of the worldwide Montez audience comes from Germany.

Worldwide audience distribution share by country for Montez
CountryShare
Germany79.4%
United States4.0%
Austria3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Montez audience in Germany is strongest.

Fig. 05

Top regions by affinity

Montez fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~50K1.47×
02Schleswig-Holstein~20K1.29×
03Mecklenburg-Vorpommern~8K1.29×
04Hamburg~9K1.16×
05Hessen~30K1.09×
06Nordrhein-Westfalen~80K1.04×
07Baden-Württemberg~50K1.03×
08Brandenburg~10K1.02×
09Thüringen~9K1.02×
10Rheinland-Pfalz~20K0.91×
11Sachsen-Anhalt~8K0.90×
12Sachsen~10K0.86×
13Berlin~10K0.85×
14Bayern~50K0.84×
15Saarland~3K0.78×
16Bremen~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Montez, Germany
0.70×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Montez audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Montez audience
#·InterestCategoryAffinity×
01RAF CamoraMusic & Radio26.37×
02German hip hopMusic & Radio21.03×
03ReezyMusic & Radio16.31×
04HaftbefehlMusic & Radio14.65×
05Monet192Music & Radio14.22×
06Pa SportsMusic & Radio13.61×
07IkkimelMusic & Radio9.97×
08SSIOMusic & Radio9.59×
09Apache 207Music & Radio7.49×
10Sarah LombardiMusic & Radio6.83×
11BushidoMusic & Radio5.71×
12Nina ChubaMusic & Radio5.42×
13FinchMusic & Radio4.39×
14DancehallsMusic & Radio3.71×
15ThaliaShopping3.56×
16DFB-PokalSports3.43×
17Lieferando.deFood & Beverages2.84×
18TipicoGames2.73×
19CHECK24Business & Career2.32×
20SV Werder BremenSports1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Montez audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Montez audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.40×
Early Adopter MentalityPOWER1.23×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Montez audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Design AffinityPREMIUM0.77×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Montez have in Germany?

Montez has an estimated audience of 381,947 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Montez fans?

40.4% of Montez fans are female, 59.6% are male, with an average age of 28.9 years.

03

Which brands do Montez fans like most?

Montez fans show strongest brand affinity for Haftbefehl (14.65×), German hip hop (21.03×), and RAF Camora (26.37×) over the country average.

04

Where do Montez fans live in Germany?

Montez fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Niedersachsen (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Montez fans also like?

Beyond Montez itself, the audience over-indexes on German hip hop (21.03×), RAF Camora (26.37×), Ikkimel (9.97×), and Lieferando.de (2.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Montez audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Montez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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