Pegador Audience in Germany
Pegador has an estimated audience of 909,402 people in Germany. 31.6% are female, 68.4% are male, average age 27.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haftbefehl, Nina Chuba, German hip hop, FIFA World Cup, Nike.
The average Pegador fan in Germany is 27.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haftbefehl, Nina Chuba, German hip hop, with strongest over-indexing on Haftbefehl (10.62× the country average). Demographically, the Pegador audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Pegador fans
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 27.2 |
| Estimated audience size | 909,402 |
Audience persona
The typical Pegador fan in Germany is more male, around 27.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Haftbefehl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 316,692 | 1.59× |
| Bayern | 156,340 | 1.07× |
| Baden-Württemberg | 134,392 | 1.08× |
| Niedersachsen | 122,372 | 1.39× |
| Hessen | 72,763 | 1.05× |
| Rheinland-Pfalz | 53,224 | 1.17× |
| Sachsen | 37,791 | 0.85× |
| Schleswig-Holstein | 32,127 | 0.98× |
| Berlin | 31,136 | 0.77× |
| Brandenburg | 22,511 | 0.8× |
| Hamburg | 22,482 | 1.09× |
| Sachsen-Anhalt | 19,257 | 0.82× |
| Thüringen | 18,375 | 0.79× |
| Mecklenburg-Vorpommern | 14,790 | 0.85× |
| Saarland | 9,308 | 0.83× |
| Bremen | 6,748 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haftbefehl | 10.62× | Music & Radio |
| Nina Chuba | 5.75× | Music & Radio |
| German hip hop | 10.86× | Music & Radio |
| FIFA World Cup | 1.85× | Sports |
| Nike | 2.56× | Fashion & Accessoires |
| House music | 2.36× | Music & Radio |
| Bundesliga | 1.57× | Sports |
| UEFA Champions League | 1.73× | Sports |
| Spiegel Online | 1.68× | News |
| Converse | 3.82× | Fashion & Accessoires |
| Drop shipping | 2.31× | Shopping |
| Urban Outfitters | 3.82× | Shopping |
| Xatar | 10.97× | Music & Radio |
| Spotify | 1.56× | Internet & Social Media |
| Ariana Grande | 3.57× | Music & Radio |
| Lieferando.de | 1.69× | Food & Beverages |
| SV Werder Bremen | 1.62× | Sports |
| Real Madrid C.F. | 1.71× | Sports |
| Sneaker collecting | 3.26× | Fashion & Accessoires |
| Streetwear | 2.11× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.58 |
| Luxury Orientation | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.21 |
| Social Media Usage | JOY | 1.12 |
| Sports Activity | POWER | 1.11 |
| Patriotism | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.6% |
| Austria | 5.9% |
| Brazil | 3.8% |
See Pegador audiences in other countries
More Streetwear audiences in Germany
- 6PM (3,767,919)
- Lacoste (3,039,407)
- Levi Strauss & Co. (2,372,529)
- Supreme (2,125,190)
- LFDY (1,896,433)
Frequently asked questions
How many fans does Pegador have in Germany?
Pegador has an estimated audience of 909,402 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pegador fans?
31.6% of Pegador fans are female, 68.4% are male, with an average age of 27.2 years.
Which brands do Pegador fans like most?
Pegador fans show strongest brand affinity for Haftbefehl (10.62×), Nina Chuba (5.75×), and German hip hop (10.86×) over the country average.
Where do Pegador fans live in Germany?
Pegador fans in Germany are most concentrated in Nordrhein-Westfalen (reach 316,692), Bayern (reach 156,340), and Baden-Württemberg (reach 134,392). These three regions account for the largest share of the active audience.
What other brands do Pegador fans also like?
Beyond Pegador itself, the audience over-indexes on Nina Chuba (5.75×), German hip hop (10.86×), FIFA World Cup (1.85×), and Nike (2.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pegador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.