Berq Audience in Germany
Berq has an estimated audience of 266,449 people in Germany. 50.8% are female, 49.2% are male, average age 26.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Progressive rock, Combat sport, Home Office, Mohamed Salah.
The average Berq fan in Germany is 26.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Progressive rock, Combat sport, with strongest over-indexing on Home construction (1.71× the country average). Demographically, the Berq audience skews balanced with an average age of 26.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Berq fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 26.4 |
| Estimated audience size | 266,449 |
Audience persona
The typical Berq fan in Germany is balanced, around 26.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,484 | 1× |
| Bayern | 41,178 | 0.96× |
| Baden-Württemberg | 31,621 | 0.87× |
| Niedersachsen | 30,154 | 1.17× |
| Hessen | 18,978 | 0.93× |
| Sachsen | 17,752 | 1.36× |
| Berlin | 15,188 | 1.27× |
| Schleswig-Holstein | 10,060 | 1.05× |
| Rheinland-Pfalz | 9,797 | 0.73× |
| Brandenburg | 9,361 | 1.13× |
| Hamburg | 8,713 | 1.45× |
| Sachsen-Anhalt | 7,004 | 1.01× |
| Thüringen | 6,889 | 1.01× |
| Mecklenburg-Vorpommern | 2,777 | 0.55× |
| Bremen | 2,005 | 0.88× |
| Saarland | 2,004 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.71× | Home & Garden |
| Progressive rock | 2.47× | Music & Radio |
| Combat sport | 1.98× | Sports |
| Home Office | 1.55× | Business & Career |
| Mohamed Salah | 4.79× | Sports |
| myDealZ | 3.2× | Shopping |
| Racing | 1.68× | Cars & Mobility |
| Commercial mortgage | 1.51× | Business & Career |
| Fantasy Earth: Zero | 4.69× | Games |
| Assassin's Creed II | 4.28× | Games |
| Hauptschule | 5.34× | Kids & Family |
| Home Delivery | 1.84× | Food & Beverages |
| Japanese domestic market | 2.97× | Politics & Society |
| Magazine (band) | 2.94× | Music & Radio |
| Bank account | 1.76× | Business & Career |
| N'Golo Kanté | 3.2× | Sports |
| Motorhome stopover | 3.39× | Travel & Leisure |
| Phil Campbell (musician) | 2.91× | Music & Radio |
| Google Photos | 1.59× | Technology & Electronics |
| Hebe | 2.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.28 |
| Patriotism | CONSERVATISM | 1.14 |
| Sustainability | BALANCE | 1.11 |
| Luxury Orientation | PREMIUM | 1.11 |
| Extroversion | THRILL | 1.1 |
| LGBTQ+ Identity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.1% |
| Austria | 5.5% |
| Switzerland | 4.5% |
See Berq audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Berq have in Germany?
Berq has an estimated audience of 266,449 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Berq fans?
50.8% of Berq fans are female, 49.2% are male, with an average age of 26.4 years.
Which brands do Berq fans like most?
Berq fans show strongest brand affinity for Home construction (1.71×), Progressive rock (2.47×), and Combat sport (1.98×) over the country average.
Where do Berq fans live in Germany?
Berq fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,484), Bayern (reach 41,178), and Baden-Württemberg (reach 31,621). These three regions account for the largest share of the active audience.
What other brands do Berq fans also like?
Beyond Berq itself, the audience over-indexes on Progressive rock (2.47×), Combat sport (1.98×), Home Office (1.55×), and Mohamed Salah (4.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.