Berq Audience in Germany
A data profile of the people who buy, follow and care about Berq in Germany — modelled from more than twelve digital signal sources. Berq has an estimated audience of 239,010 people in Germany.
The average Berq fan in Germany is 26.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Haftbefehl, Ikkimel, German hip hop, with strongest over-indexing on Haftbefehl (13.73× the country average).
Demographically, the Berq audience skews more male with an average age of 26.7, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Berq fan in Germany is more male, around 26.7 years old, with strong Risk Appetite tendencies and a notable affinity for Haftbefehl.
At a glance
The key figures that characterise the Berq profile in Germany.
Search interest · 12-month trend
Demographics of Berq fans
43.9% are female, 56.1% are male, average age 26.7.
Gender split
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 26.7 |
| Estimated audience size | 239,010 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 56% | |
| 20-29 | 24% | |
| 30-39 | 11% | |
| 40-49 | 6% | |
| 50+ | 4% |
Worldwide distribution
of the worldwide Berq audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 79.0% |
| Austria | 5.5% |
| Switzerland | 3.9% |
Geography
Where the Berq audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~8K | 1.38× | |
| 02 | Sachsen | ~20K | 1.36× | |
| 03 | Thüringen | ~9K | 1.25× | |
| 04 | Berlin | ~10K | 1.21× | |
| 05 | Brandenburg | ~9K | 1.13× | |
| 06 | Niedersachsen | ~30K | 1.11× | |
| 07 | Sachsen-Anhalt | ~7K | 1.04× | |
| 08 | Schleswig-Holstein | ~10K | 1.02× | |
| 09 | Nordrhein-Westfalen | ~60K | 1.00× | |
| 10 | Bayern | ~40K | 0.92× | |
| 11 | Hessen | ~20K | 0.90× | |
| 12 | Bremen | ~2K | 0.90× | |
| 13 | Baden-Württemberg | ~30K | 0.86× | |
| 14 | Rheinland-Pfalz | ~10K | 0.74× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.73× | |
| 16 | Saarland | ~2K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Berq audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | German hip hop | Music & Radio | 24.14× | ||
| 02 | RIN (Rapper) | Music & Radio | 23.33× | ||
| 03 | Haftbefehl | Music & Radio | 13.73× | ||
| 04 | Ikkimel | Music & Radio | 12.73× | ||
| 05 | Jan Delay | Music & Radio | 11.09× | ||
| 06 | Emilio Sakraya | Movies & TV | 10.49× | ||
| 07 | Nina Chuba | Music & Radio | 10.22× | ||
| 08 | Pitbull (rapper) | Music & Radio | 9.77× | ||
| 09 | Sarah Lombardi | Music & Radio | 9.28× | ||
| 10 | Ayliva | Music & Radio | 8.86× | ||
| 11 | Bushido | Music & Radio | 5.59× | ||
| 12 | Finch | Music & Radio | 5.18× | ||
| 13 | Cro (rapper) | Music & Radio | 4.44× | ||
| 14 | Underground hip hop | Music & Radio | 4.06× | ||
| 15 | Creative Commons | Technology & Electronics | 3.82× | ||
| 16 | Lieferando.de | Food & Beverages | 3.34× | ||
| 17 | Tipico | Games | 2.48× | ||
| 18 | Transfermarkt | Sports | 2.17× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.96× | ||
| 20 | SV Werder Bremen | Sports | 1.93× |
Personality of the Berq audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.39× | |
| Extroversion | THRILL | 1.25× | |
| Early Adopter Mentality | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.67× | |
| DIY Mentality | THRILL | 0.75× | |
| Pet Ownership | JOY | 0.80× |
Frequently asked questions
How many fans does Berq have in Germany?
Berq has an estimated audience of 239,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Berq fans?
43.9% of Berq fans are female, 56.1% are male, with an average age of 26.7 years.
Which brands do Berq fans like most?
Berq fans show strongest brand affinity for Haftbefehl (13.73×), Ikkimel (12.73×), and German hip hop (24.14×) over the country average.
Where do Berq fans live in Germany?
Berq fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Berq fans also like?
Beyond Berq itself, the audience over-indexes on Ikkimel (12.73×), German hip hop (24.14×), Nina Chuba (10.22×), and Sarah Lombardi (9.28×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Berq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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