Gzuz Audience in Germany
Gzuz has an estimated audience of 652,404 people in Germany. 40.7% are female, 59.3% are male, average age 22.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haftbefehl, SSIO, German hip hop, Nizi19, Borussia Dortmund.
The average Gzuz fan in Germany is 22.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haftbefehl, SSIO, German hip hop, with strongest over-indexing on Haftbefehl (22.75× the country average). Demographically, the Gzuz audience skews more male with an average age of 22.0, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Gzuz fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 22.0 |
| Estimated audience size | 652,404 |
Audience persona
The typical Gzuz fan in Germany is more male, around 22.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Haftbefehl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,585 | 0.94× |
| Bayern | 93,088 | 0.89× |
| Baden-Württemberg | 91,858 | 1.03× |
| Niedersachsen | 69,480 | 1.1× |
| Hessen | 48,472 | 0.98× |
| Schleswig-Holstein | 31,705 | 1.35× |
| Hamburg | 30,068 | 2.04× |
| Rheinland-Pfalz | 28,949 | 0.89× |
| Sachsen | 28,924 | 0.9× |
| Berlin | 26,267 | 0.9× |
| Brandenburg | 15,611 | 0.77× |
| Sachsen-Anhalt | 13,978 | 0.83× |
| Thüringen | 12,090 | 0.73× |
| Mecklenburg-Vorpommern | 10,786 | 0.87× |
| Saarland | 7,439 | 0.93× |
| Bremen | 4,854 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haftbefehl | 22.75× | Music & Radio |
| SSIO | 19.21× | Music & Radio |
| German hip hop | 16.55× | Music & Radio |
| Nizi19 | 14.71× | Music & Radio |
| Borussia Dortmund | 1.78× | Sports |
| Bushido | 9.15× | Music & Radio |
| Tipico | 3.87× | Games |
| RAF Camora | 16.35× | Music & Radio |
| KC Rebell | 23.44× | Music & Radio |
| Shindy | 20.45× | Music & Radio |
| SV Werder Bremen | 2.61× | Sports |
| FIFA World Cup | 2.23× | Sports |
| UEFA Champions League | 2.21× | Sports |
| Bundesliga | 1.92× | Sports |
| Lieferando.de | 2.33× | Food & Beverages |
| Apache 207 | 8.28× | Music & Radio |
| Reezy | 19.15× | Music & Radio |
| Burger King | 2.33× | Food & Beverages |
| Drop shipping | 2.7× | Shopping |
| 187 Strassenbande | 20.07× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.37 |
| Early Adopter Mentality | POWER | 1.21 |
| Price Sensitivity | PREMIUM | 1.14 |
| Social Media Usage | JOY | 1.12 |
| Patriotism | CONSERVATISM | 1.1 |
| Career Orientation | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.2% |
| Austria | 5.7% |
| Switzerland | 3.7% |
See Gzuz audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Gzuz have in Germany?
Gzuz has an estimated audience of 652,404 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gzuz fans?
40.7% of Gzuz fans are female, 59.3% are male, with an average age of 22.0 years.
Which brands do Gzuz fans like most?
Gzuz fans show strongest brand affinity for Haftbefehl (22.75×), SSIO (19.21×), and German hip hop (16.55×) over the country average.
Where do Gzuz fans live in Germany?
Gzuz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,585), Bayern (reach 93,088), and Baden-Württemberg (reach 91,858). These three regions account for the largest share of the active audience.
What other brands do Gzuz fans also like?
Beyond Gzuz itself, the audience over-indexes on SSIO (19.21×), German hip hop (16.55×), Nizi19 (14.71×), and Borussia Dortmund (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gzuz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.