Pashanim Audience in Germany

Pashanim logo

Pashanim has an estimated audience of 538,451 people in Germany. 52.6% are female, 47.4% are male, average age 24.6. Top brand affinities: N'Golo Kanté, Hard Knocks, Progressive rock, Combat sport, Mohamed Salah.

Top brand affinities include N'Golo Kanté, Hard Knocks, Progressive rock, with strongest over-indexing on N'Golo Kanté (24.45× the country average). Demographically, the Pashanim audience skews balanced with an average age of 24.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Pashanim fans

Demographic split for Pashanim audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age24.6
Estimated audience size538,451

Audience persona

The typical Pashanim fan in Germany is balanced, around 24.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for N'Golo Kanté.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pashanim audience
BrandAffinityCategory
N'Golo Kanté24.45×Sports
Hard Knocks74.48×Movies & TV
Progressive rock3.71×Music & Radio
Combat sport2.37×Sports
Mohamed Salah6.02×Sports
CAC 401.95×Business & Career
Assassin's Creed II8.02×Games
Racing2.15×Cars & Mobility
Japanese domestic market5.32×Politics & Society
Fantasy Earth: Zero6.64×Games
Buddy – The Buddy Holly Story4.8×Music & Radio
Holíč18.15×Travel & Leisure
Handmade Gifts1.98×Kids & Family
3D printing2.02×Technology & Electronics
Commercial mortgage1.82×Business & Career
Stamp collecting4.6×Home & Garden
1920s20.16×Fashion & Accessoires
Graham Greene3.27×Literature
Bank account2.09×Business & Career
myDealZ2.03×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pashanim audience
TraitClusterScore
Early Adopter MentalityPOWER1.32
Luxury OrientationPREMIUM1.32
Social Media UsageJOY1.16
Price SensitivityPREMIUM1.12
SustainabilityBALANCE1.05
IndividualismJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Pashanim
CountryShare
Germany77.0%
Switzerland5.5%
Austria5.0%

See Pashanim audiences in other countries

More Hip hop audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pashanim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.