Pashanim Audience in Germany

Pashanim logo

Pashanim has an estimated audience of 538,451 people in Germany. 52.6% are female, 47.4% are male, average age 24.6. Top brand affinities: Haftbefehl, SSIO, Ufo361, Shirin David, KC Rebell.

Top brand affinities include Haftbefehl, SSIO, Ufo361, with strongest over-indexing on Haftbefehl (20.49× the country average). Demographically, the Pashanim audience skews balanced with an average age of 24.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Pashanim fans

Demographic split for Pashanim audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age24.6
Estimated audience size538,451

Audience persona

The typical Pashanim fan in Germany is balanced, around 24.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Haftbefehl.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pashanim audience
BrandAffinityCategory
Haftbefehl20.49×Music & Radio
SSIO36.67×Music & Radio
Ufo36174.48×Music & Radio
Shirin David21.54×Beauty & Wellness
KC Rebell38.11×Music & Radio
German hip hop16.84×Music & Radio
Shindy27.02×Music & Radio
Peter Fox (musician)18.15×Music & Radio
Borussia Dortmund1.84×Sports
Adriana Lima10.82×Fashion & Accessoires
Drop shipping3.46×Shopping
Bushido8.47×Music & Radio
SV Werder Bremen2.57×Sports
Tipico3.4×Games
FIFA World Cup2.2×Sports
Kosovo5.13×Travel & Leisure
Nizi1910.75×Music & Radio
Xatar14.73×Music & Radio
Fler15.4×Music & Radio
UEFA Champions League2.05×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pashanim audience
TraitClusterScore
Early Adopter MentalityPOWER1.32
Luxury OrientationPREMIUM1.32
Social Media UsageJOY1.16
Price SensitivityPREMIUM1.12
SustainabilityBALANCE1.05
IndividualismJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Pashanim
CountryShare
Germany77.0%
Switzerland5.5%
Austria5.0%

See Pashanim audiences in other countries

More Hip hop audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pashanim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.