Taubertal-Festival Audience in Germany
Taubertal-Festival has an estimated audience of 326,826 people in Germany. 48.3% are female, 51.7% are male, average age 35.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Wir sind Helden, Kettcar, Die Antwoord, Bosse (musician), Moby.
The average Taubertal-Festival fan in Germany is 35.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Wir sind Helden, Kettcar, Die Antwoord, with strongest over-indexing on Wir sind Helden (35.59× the country average). Demographically, the Taubertal-Festival audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Taubertal-Festival fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 35.4 |
| Estimated audience size | 326,826 |
Audience persona
The typical Taubertal-Festival fan in Germany is balanced, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Wir sind Helden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 245,120 | 5.35× |
| Baden-Württemberg | 131,744 | 2.95× |
| Nordrhein-Westfalen | 37,184 | 0.52× |
| Hessen | 30,279 | 1.22× |
| Niedersachsen | 14,235 | 0.45× |
| Rheinland-Pfalz | 13,237 | 0.81× |
| Sachsen | 9,653 | 0.6× |
| Berlin | 7,948 | 0.54× |
| Thüringen | 5,215 | 0.63× |
| Schleswig-Holstein | 4,528 | 0.39× |
| Hamburg | 4,378 | 0.59× |
| Saarland | 3,110 | 0.77× |
| Brandenburg | 3,045 | 0.3× |
| Sachsen-Anhalt | 2,403 | 0.28× |
| Mecklenburg-Vorpommern | 1,803 | 0.29× |
| Bremen | 862 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wir sind Helden | 35.59× | Music & Radio |
| Kettcar | 31.96× | Music & Radio |
| Die Antwoord | 37.42× | Music & Radio |
| Bosse (musician) | 20.16× | Music & Radio |
| Moby | 25.17× | Music & Radio |
| Beastie Boys | 38.26× | Music & Radio |
| Nina Chuba | 5.07× | Music & Radio |
| Tagesschau | 1.83× | Movies & TV |
| FRITZ!Box | 2.8× | Technology & Electronics |
| Spiegel Online | 1.98× | News |
| Beck | 7.67× | Music & Radio |
| Satire | 3.79× | Literature |
| Harry Potter | 1.51× | Movies & TV |
| Fettes Brot | 18.56× | Music & Radio |
| Transfermarkt | 2.31× | Sports |
| rise against | 22.08× | Music & Radio |
| SSIO | 7.97× | Music & Radio |
| Picture book | 3.08× | Literature |
| Lieferando.de | 1.77× | Food & Beverages |
| Linkin Park | 4.73× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.23 |
| Extroversion | THRILL | 1.13 |
| Early Adopter Mentality | POWER | 1.12 |
| Patriotism | CONSERVATISM | 1.1 |
| Indulgence | JOY | 1.09 |
| Urban Lifestyle | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.1% |
| Austria | 2.1% |
| Switzerland | 1.4% |
See Taubertal-Festival audiences in other countries
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
Frequently asked questions
How many fans does Taubertal-Festival have in Germany?
Taubertal-Festival has an estimated audience of 326,826 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Taubertal-Festival fans?
48.3% of Taubertal-Festival fans are female, 51.7% are male, with an average age of 35.4 years.
Which brands do Taubertal-Festival fans like most?
Taubertal-Festival fans show strongest brand affinity for Wir sind Helden (35.59×), Kettcar (31.96×), and Die Antwoord (37.42×) over the country average.
Where do Taubertal-Festival fans live in Germany?
Taubertal-Festival fans in Germany are most concentrated in Bayern (reach 245,120), Baden-Württemberg (reach 131,744), and Nordrhein-Westfalen (reach 37,184). These three regions account for the largest share of the active audience.
What other brands do Taubertal-Festival fans also like?
Beyond Taubertal-Festival itself, the audience over-indexes on Kettcar (31.96×), Die Antwoord (37.42×), Bosse (musician) (20.16×), and Moby (25.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Taubertal-Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.