Rascasse Audience Intelligence

Alpen (food) Target Market in Germany

A data profile of the people who buy, follow and care about Alpen (food) in Germany — modelled from more than twelve digital signal sources. Alpen (food) has an estimated audience of 782,674 people in Germany.

#1049among Brand in Germany#391in Food & Beverages

The average Alpen (food) fan in Germany is 50.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include WE Fashion, Sam Heughan, Nature, with strongest over-indexing on WE Fashion (126.98× the country average).

Demographically, the Alpen (food) audience skews more female with an average age of 50.4, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alpen (food) fan in Germany is more female, around 50.4 years old, with strong Tradition tendencies and a notable affinity for WE Fashion.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alpen (food) profile in Germany.

Audience size
783K
in Germany
Gender
66.6%♀
33.4% male
Age
50.4
average years
Country rank
#8037
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alpen (food)

66.6% are female, 33.4% are male, average age 50.4.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Alpen (food) audience in Germany
MetricValue
Female66.6%
Male33.4%
Average age50.4
Estimated audience size782,674
Fig. 03

Age distribution

Ø 50.4
average years
Age distribution of the Alpen (food) audience in Germany
Age bracketShare%
16-196%
20-295%
30-3911%
40-4924%
50+54%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Alpen (food) audience comes from Germany.

Worldwide audience distribution share by country for Alpen (food)
CountryShare
Japan38.8%
Germany36.5%
Netherlands12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alpen (food) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alpen (food) customers by region in Germany
#RegionReachAffinity×
01Bayern~200K1.69×
02Nordrhein-Westfalen~300K1.60×
03Baden-Württemberg~200K1.51×
04Thüringen~30K1.30×
05Sachsen~50K1.22×
06Rheinland-Pfalz~40K1.04×
07Hessen~60K0.99×
08Saarland~9K0.92×
09Niedersachsen~60K0.84×
10Sachsen-Anhalt~20K0.81×
11Brandenburg~20K0.78×
12Berlin~30K0.76×
13Mecklenburg-Vorpommern~10K0.74×
14Hamburg~10K0.71×
15Bremen~5K0.70×
16Schleswig-Holstein~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Alpen (food), Germany
0.65×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alpen (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alpen (food) audience
#·InterestCategoryAffinity×
01WE FashionFashion & Accessoires126.98×
02AmtrakCars & Mobility20.00×
03Sam HeughanMovies & TV18.50×
04Mitsubishi OutlanderCars & Mobility17.06×
05Hayley WilliamsMusic & Radio16.62×
06Paula HartmannMusic & Radio16.36×
07Online learning communityBusiness & Career15.20×
08Eyes Wide ShutMovies & TV14.01×
09Caitriona BalfeFashion & Accessoires8.63×
10FIBA EuroBasketSports8.27×
11PGA TourSports7.84×
12Folk costumeFashion & Accessoires6.17×
13OyshoFashion & Accessoires5.27×
14HugendubelShopping3.75×
15NatureHome & Garden3.69×
16C&AShopping3.46×
17VacationsTravel & Leisure3.15×
18Self careHealth2.47×
19FamilyKids & Family2.35×
20GermanyTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alpen (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alpen (food) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.56×
Family OrientationCONSERVATISM1.67×
Convenience OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alpen (food) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alpen (food)'s target market in Germany?

Alpen (food)'s target market in Germany covers an estimated 782,674 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Alpen (food) customers?

66.6% of the Alpen (food) audience are female, 33.4% are male, with an average age of 50.4 years.

03

Which brands do Alpen (food) fans like most?

Alpen (food) fans show strongest brand affinity for WE Fashion (126.98×), Sam Heughan (18.5×), and Nature (3.69×) over the country average.

04

Where do Alpen (food) fans live in Germany?

Alpen (food) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Alpen (food) fans also like?

Beyond Alpen (food) itself, the audience over-indexes on Sam Heughan (18.5×), Nature (3.69×), Eyes Wide Shut (14.01×), and PGA Tour (7.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Alpen (food) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alpen (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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