Alpen (food) Audience in Germany
Alpen (food) has an estimated audience of 773,934 people in Germany. 66.6% are female, 33.4% are male, average age 50.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Progressive rock, Picnic, Wim Hof, The Hollies (Official).
The average Alpen (food) fan in Germany is 50.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Progressive rock, Picnic, with strongest over-indexing on Goes (2.81× the country average). Demographically, the Alpen (food) audience skews more female with an average age of 50.4, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Alpen (food) fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 50.4 |
| Estimated audience size | 773,934 |
Audience persona
The typical Alpen (food) fan in Germany is more female, around 50.4 years old, with strong Tradition tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 220,136 | 1.77× |
| Nordrhein-Westfalen | 198,717 | 1.17× |
| Baden-Württemberg | 168,264 | 1.59× |
| Niedersachsen | 63,447 | 0.84× |
| Hessen | 59,893 | 1.02× |
| Sachsen | 48,260 | 1.27× |
| Rheinland-Pfalz | 40,756 | 1.05× |
| Berlin | 27,946 | 0.81× |
| Thüringen | 25,932 | 1.31× |
| Brandenburg | 18,611 | 0.78× |
| Schleswig-Holstein | 17,402 | 0.63× |
| Sachsen-Anhalt | 15,866 | 0.79× |
| Hamburg | 12,442 | 0.71× |
| Mecklenburg-Vorpommern | 10,671 | 0.72× |
| Saarland | 8,466 | 0.89× |
| Bremen | 4,249 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.81× | Travel & Leisure |
| Progressive rock | 3.29× | Music & Radio |
| Picnic | 5.52× | Kids & Family |
| Wim Hof | 9.91× | Sports |
| The Hollies (Official) | 9.08× | Music & Radio |
| Phil Campbell (musician) | 7.08× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Mechanic | 2.51× | Cars & Mobility |
| Celtic mythology | 6.16× | Arts & Culture |
| Mothercare | 2.04× | Kids & Family |
| Gallien-Krueger | 10.63× | Music & Radio |
| Urban horticulture | 1.56× | Home & Garden |
| Mie goreng | 4.53× | Food & Beverages |
| Natural rubber | 1.67× | Cars & Mobility |
| Zagreb | 2.86× | Travel & Leisure |
| Gloria | 3.15× | Music & Radio |
| Miraflores, Guaviare | 14.35× | Travel & Leisure |
| Information sensitivity | 3.26× | Technology & Electronics |
| Hammock camping | 4.23× | Travel & Leisure |
| Esra Erol | 3.3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 3.43 |
| Family Orientation | CONSERVATISM | 1.53 |
| Sports Activity | POWER | 1.47 |
| Sustainability | BALANCE | 1.46 |
| Early Adopter Mentality | POWER | 1.46 |
| Design Affinity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 38.8% |
| Germany | 36.7% |
| Netherlands | 12.4% |
See Alpen (food) audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Alpen (food) have in Germany?
Alpen (food) has an estimated audience of 773,934 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Alpen (food) fans?
66.6% of Alpen (food) fans are female, 33.4% are male, with an average age of 50.4 years.
Which brands do Alpen (food) fans like most?
Alpen (food) fans show strongest brand affinity for Goes (2.81×), Progressive rock (3.29×), and Picnic (5.52×) over the country average.
Where do Alpen (food) fans live in Germany?
Alpen (food) fans in Germany are most concentrated in Bayern (reach 220,136), Nordrhein-Westfalen (reach 198,717), and Baden-Württemberg (reach 168,264). These three regions account for the largest share of the active audience.
What other brands do Alpen (food) fans also like?
Beyond Alpen (food) itself, the audience over-indexes on Progressive rock (3.29×), Picnic (5.52×), Wim Hof (9.91×), and The Hollies (Official) (9.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alpen (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.