The Bold and the Beautiful Audience in United States

The Bold and the Beautiful logo

The Bold and the Beautiful has an estimated audience of 2,817,456 people in United States. 79.8% are female, 20.2% are male, average age 44.2. Top regions: Texas, Pennsylvania, Florida. Top brand affinities: LINE, Indeed.com, Hair Accessories, Jollibee, General Hospital.

The average The Bold and the Beautiful fan in United States is 44.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Pennsylvania, Florida. Top brand affinities include LINE, Indeed.com, Hair Accessories, with strongest over-indexing on LINE (46.22× the country average). Demographically, the The Bold and the Beautiful audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of The Bold and the Beautiful fans

Demographic split for The Bold and the Beautiful audience in United States
MetricValue
Female79.8%
Male20.2%
Average age44.2
Estimated audience size2,817,456

Audience persona

The typical The Bold and the Beautiful fan in United States is more female, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for LINE.

Top regions in United States

Top regions ranked by reach for The Bold and the Beautiful in United States
RegionReachAffinity
Texas209,9570.87×
Pennsylvania183,6041.94×
Florida155,7570.82×
California155,2820.5×
New York132,4140.84×
North Carolina130,0821.53×
Ohio108,8461.25×
Tennessee104,6901.85×
Georgia103,8011.2×
Louisiana87,8952.42×
Virginia85,9691.25×
South Carolina79,2831.87×
Illinois71,6270.76×
Missouri63,5371.4×
Michigan62,8670.85×
Indiana60,2461.17×
Alabama57,1511.45×
New Jersey56,6800.79×
Maryland51,3841.06×
Minnesota42,2431.05×
Kentucky40,5631.15×
Wisconsin38,4680.91×
Arizona38,0250.66×
Mississippi37,9911.64×
Massachusetts37,4640.67×
Oklahoma30,7760.98×
Iowa28,9751.25×
Kansas28,6371.29×
Arkansas24,1941.04×
Washington23,0840.41×
Connecticut23,0430.82×
Colorado16,9360.38×
Nevada15,8260.58×
New Mexico15,1391.07×
Oregon14,7710.46×
West Virginia13,5621.03×
Nebraska12,8620.91×
Maine11,6421.15×
South Dakota11,4731.76×
Utah10,3800.41×
Delaware9,1351.18×
Idaho8,9770.64×
New Hampshire7,0700.64×
Hawaii6,5290.54×
Rhode Island6,4770.72×
Washington, District of Columbia5,8240.69×
Montana4,9240.63×
Vermont4,6020.93×
North Dakota4,0300.7×
Wyoming2,8150.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Bold and the Beautiful audience
BrandAffinityCategory
LINE46.22×Technology & Electronics
Indeed.com5.34×Business & Career
Hair Accessories47.25×Beauty & Wellness
Jollibee10.75×Food & Beverages
General Hospital11.57×Movies & TV
Outfit of the day8.15×Fashion & Accessoires
house fun slots49.83×Games
Slotomania - Slot Machines17.37×Games
Holiday House24.42×Home & Garden
Jejudo8.32×Travel & Leisure
Kebaya13.67×Fashion & Accessoires
Entourage15.88×Movies & TV
Astro (Malaysian satellite television)12.1×Movies & TV
James Reid40.15×Movies & TV
As the World Turns28.38×Movies & TV
Soap Opera Digest15.48×Movies & TV
Makeup Tutorials3.24×Beauty & Wellness
House of Wax (2005 film)14.53×Movies & TV
JD Sports5.82×Shopping
Soap opera3.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Bold and the Beautiful audience
TraitClusterScore
Family OrientationCONSERVATISM1.35
Community OrientationOPEN1.32
Price SensitivityPREMIUM1.25
CreativityOPEN1.13
Career OrientationPOWER1.11
Convenience OrientationPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for The Bold and the Beautiful
CountryShare
Italy40.5%
United States17.1%
France4.0%

See The Bold and the Beautiful audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does The Bold and the Beautiful have in United States?

The Bold and the Beautiful has an estimated audience of 2,817,456 people in United States, concentrated in Texas and Pennsylvania.

What is the gender split and age of The Bold and the Beautiful fans?

79.8% of The Bold and the Beautiful fans are female, 20.2% are male, with an average age of 44.2 years.

Which brands do The Bold and the Beautiful fans like most?

The Bold and the Beautiful fans show strongest brand affinity for LINE (46.22×), Indeed.com (5.34×), and Hair Accessories (47.25×) over the country average.

Where do The Bold and the Beautiful fans live in United States?

The Bold and the Beautiful fans in United States are most concentrated in Texas (reach 209,957), Pennsylvania (reach 183,604), and Florida (reach 155,757). These three regions account for the largest share of the active audience.

What other brands do The Bold and the Beautiful fans also like?

Beyond The Bold and the Beautiful itself, the audience over-indexes on Indeed.com (5.34×), Hair Accessories (47.25×), Jollibee (10.75×), and General Hospital (11.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Bold and the Beautiful. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.