Rascasse Audience Intelligence

The Bold and the Beautiful Audience in United States

A data profile of the people who buy, follow and care about The Bold and the Beautiful in United States — modelled from more than twelve digital signal sources. The Bold and the Beautiful has an estimated audience of 2,779,314 people in United States.

#14among TV show in United States#527among Movie / TV Show / Series in United States#1496in Movies & TV

The average The Bold and the Beautiful fan in United States is 44.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Pennsylvania, California.

Top brand affinities include LINE, Tokopedia, Indeed.com, with strongest over-indexing on LINE (46.22× the country average).

Demographically, the The Bold and the Beautiful audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Bold and the Beautiful fan in United States is more female, around 44.2 years old, with strong Travelling tendencies and a notable affinity for LINE.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Bold and the Beautiful profile in United States.

Audience size
2.8M
in United States
Gender
79.8%♀
20.2% male
Age
44.2
average years
Country rank
#10939
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Bold and the Beautiful viewers

79.8% are female, 20.2% are male, average age 44.2.

Fig. 02

Gender split

79.8%
Female
20.2%
Male
Demographic split for The Bold and the Beautiful audience in United States
MetricValue
Female79.8%
Male20.2%
Average age44.2
Estimated audience size2,779,314
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the The Bold and the Beautiful audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3915%
40-4921%
50+36%
Fig. 04

Worldwide distribution

15.2%

of the worldwide The Bold and the Beautiful audience comes from United States.

Worldwide audience distribution share by country for The Bold and the Beautiful
CountryShare
Italy41.9%
United States15.2%
France5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Bold and the Beautiful audience in United States is strongest.

Fig. 05

Top regions by affinity

The Bold and the Beautiful fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~90K2.38×
02Pennsylvania~200K2.01×
03Tennessee~100K1.89×
04South Carolina~80K1.80×
05South Dakota~10K1.77×
06Mississippi~40K1.57×
07North Carolina~100K1.45×
08Alabama~50K1.33×
09Missouri~60K1.31×
10Kansas~30K1.25×
11Ohio~100K1.19×
12Virginia~80K1.18×
13Iowa~30K1.17×
14Georgia~100K1.15×
15Indiana~60K1.14×
16Maine~10K1.14×
17Delaware~9K1.14×
18Kentucky~40K1.09×
19West Virginia~10K1.08×
20Maryland~50K1.06×
21Minnesota~40K1.06×
22Nebraska~20K1.06×
23New Mexico~10K1.05×
24Vermont~5K1.01×
25Arkansas~20K1.00×
26Oklahoma~30K0.99×
27Wisconsin~40K0.90×
28North Dakota~5K0.88×
29Michigan~60K0.86×
30Connecticut~20K0.84×
31Texas~200K0.81×
32Florida~200K0.81×
33Rhode Island~7K0.80×
34New York~100K0.79×
35New Jersey~60K0.77×
36Montana~6K0.76×
37Illinois~70K0.75×
38Idaho~10K0.74×
39Washington, District of Columbia~6K0.73×
40Arizona~40K0.72×
41Alaska~4K0.71×
42New Hampshire~8K0.70×
43Hawaii~8K0.68×
44Massachusetts~40K0.67×
45Nevada~20K0.65×
46Utah~10K0.54×
47California~200K0.51×
48Oregon~20K0.51×
49Washington~30K0.44×
50Colorado~20K0.43×
Fig. 06

Affinity by region

Affinity by region — The Bold and the Beautiful, United States
0.43×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Bold and the Beautiful audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Bold and the Beautiful audience
#·InterestCategoryAffinity×
01house fun slotsGames49.83×
02Hair AccessoriesBeauty & Wellness47.25×
03LINETechnology & Electronics46.22×
04James ReidMovies & TV40.15×
05TokopediaShopping37.40×
06As the World TurnsMovies & TV28.38×
07Holiday HouseHome & Garden24.42×
08Slotomania - Slot MachinesGames17.37×
09EntourageMovies & TV15.88×
10Soap Opera DigestMovies & TV15.48×
11House of Wax (2005 film)Movies & TV14.53×
12KebayaFashion & Accessoires13.67×
13Astro (Malaysian satellite television)Movies & TV12.10×
14General HospitalMovies & TV11.57×
15JollibeeFood & Beverages10.75×
16JejudoTravel & Leisure8.32×
17Outfit of the dayFashion & Accessoires8.15×
18JD SportsShopping5.82×
19Indeed.comBusiness & Career5.34×
20Makeup TutorialsBeauty & Wellness3.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Bold and the Beautiful audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Bold and the Beautiful audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.42×
SpiritualityBALANCE1.39×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Bold and the Beautiful audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.71×
PatriotismCONSERVATISM0.72×
Sports ActivityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Bold and the Beautiful have in United States?

The Bold and the Beautiful has an estimated audience of 2,779,314 people in United States, concentrated in Texas and Pennsylvania.

02

What is the gender split and age of The Bold and the Beautiful viewers?

79.8% of The Bold and the Beautiful fans are female, 20.2% are male, with an average age of 44.2 years.

03

Which brands do The Bold and the Beautiful fans like most?

The Bold and the Beautiful fans show strongest brand affinity for LINE (46.22×), Tokopedia (37.4×), and Indeed.com (5.34×) over the country average.

04

Where do The Bold and the Beautiful fans live in United States?

The Bold and the Beautiful fans in United States are most concentrated in Texas (reach ~200K), Pennsylvania (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Bold and the Beautiful fans also like?

Beyond The Bold and the Beautiful itself, the audience over-indexes on Tokopedia (37.4×), Indeed.com (5.34×), Hair Accessories (47.25×), and Jollibee (10.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See The Bold and the Beautiful audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Bold and the Beautiful. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →