Soap Opera Digest Audience in United States

Soap Opera Digest logo

Soap Opera Digest has an estimated audience of 1,090,391 people in United States. 84.2% are female, 15.8% are male, average age 48.6. Top regions: New York, California, Pennsylvania. Top brand affinities: Home equity, Kendra Scott, Nationality, Combat sport, Panama.

The average Soap Opera Digest fan in United States is 48.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Pennsylvania. Top brand affinities include Home equity, Kendra Scott, Nationality, with strongest over-indexing on Home equity (38.59× the country average). Demographically, the Soap Opera Digest audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine

Demographics of Soap Opera Digest fans

Demographic split for Soap Opera Digest audience in United States
MetricValue
Female84.2%
Male15.8%
Average age48.6
Estimated audience size1,090,391

Audience persona

The typical Soap Opera Digest fan in United States is more female, around 48.6 years old, with strong Risk Appetite tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Soap Opera Digest in United States
RegionReachAffinity
New York88,4201.45×
California81,8270.68×
Pennsylvania58,9341.61×
Florida56,6790.77×
Louisiana55,2223.93×
Texas51,3750.55×
Ohio48,9151.46×
Illinois43,1671.19×
New Jersey43,0721.55×
North Carolina41,6261.27×
Michigan37,9951.33×
Georgia36,7011.09×
Massachusetts31,1151.45×
Mississippi30,4643.39×
Maryland26,1441.39×
South Carolina20,1291.23×
Virginia20,0170.75×
Missouri19,4291.11×
Tennessee18,4860.85×
Kentucky17,9491.31×
Indiana17,3140.87×
Wisconsin15,1820.93×
Arizona13,4700.61×
Oklahoma11,4120.94×
Iowa10,8581.21×
Connecticut10,6780.98×
Colorado9,0490.53×
Alabama8,8410.58×
Minnesota7,9560.51×
Nebraska7,8811.44×
West Virginia7,8451.54×
Arkansas7,2000.8×
Washington7,1810.33×
Nevada6,3790.6×
Kansas5,7300.67×
Oregon5,4670.44×
Utah4,2870.44×
Idaho4,0960.75×
North Dakota4,0721.82×
Maine3,6290.93×
Rhode Island3,4470.99×
New Hampshire3,4430.8×
Delaware3,2701.09×
Washington, District of Columbia2,1760.66×
New Mexico1,6260.3×
Alaska1,0490.45×
Hawaii1,0180.22×
Vermont9430.49×
South Dakota7920.31×
Montana7140.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soap Opera Digest audience
BrandAffinityCategory
Home equity38.59×Home & Garden
Kendra Scott4.11×Fashion & Accessoires
Nationality2.43×Politics & Society
Combat sport1.59×Sports
Panama3.52×Travel & Leisure
Product design1.81×Business & Career
Historic site3.87×Arts & Culture
Personality5.21×Business & Career
Home staging3.31×Home & Garden
Bank account1.54×Business & Career
jordy nelson10.02×Sports
UK garage3.3×Music & Radio
Kento Yamazaki6.23×Movies & TV
Red Stag by Jim Beam18.58×Arts & Culture
Mothercare1.67×Kids & Family
KSTP-TV3.81×Movies & TV
Nebraska Cornhuskers football1.7×Sports
Tezz3.3×Movies & TV
Bell Helmets8.46×Cars & Mobility
Jeep Wagoneer2.6×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soap Opera Digest audience
TraitClusterScore
Risk AppetiteTHRILL1.53
Community OrientationOPEN1.32
CreativityOPEN1.21
Price SensitivityPREMIUM1.2
Family OrientationCONSERVATISM1.17
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Soap Opera Digest
CountryShare
United States84.5%
Canada7.8%
France1.3%

See Soap Opera Digest audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Soap Opera Digest have in United States?

Soap Opera Digest has an estimated audience of 1,090,391 people in United States, concentrated in New York and California.

What is the gender split and age of Soap Opera Digest fans?

84.2% of Soap Opera Digest fans are female, 15.8% are male, with an average age of 48.6 years.

Which brands do Soap Opera Digest fans like most?

Soap Opera Digest fans show strongest brand affinity for Home equity (38.59×), Kendra Scott (4.11×), and Nationality (2.43×) over the country average.

Where do Soap Opera Digest fans live in United States?

Soap Opera Digest fans in United States are most concentrated in New York (reach 88,420), California (reach 81,827), and Pennsylvania (reach 58,934). These three regions account for the largest share of the active audience.

What other brands do Soap Opera Digest fans also like?

Beyond Soap Opera Digest itself, the audience over-indexes on Kendra Scott (4.11×), Nationality (2.43×), Combat sport (1.59×), and Panama (3.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soap Opera Digest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.