Rascasse Audience Intelligence

Soap Opera Digest Audience in United States

A data profile of the people who buy, follow and care about Soap Opera Digest in United States — modelled from more than twelve digital signal sources. Soap Opera Digest has an estimated audience of 1,136,987 people in United States.

#667among Website / Newspaper / Magazine in United States#3836in Movies & TV

The average Soap Opera Digest fan in United States is 48.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Pennsylvania.

Top brand affinities include Will Poulter, Days of Our Lives, Rebelde, with strongest over-indexing on Will Poulter (30.98× the country average).

Demographically, the Soap Opera Digest audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soap Opera Digest fan in United States is more female, around 48.6 years old, with strong Community Orientation tendencies and a notable affinity for Will Poulter.

Category: Movies & TV · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soap Opera Digest profile in United States.

Audience size
1.1M
in United States
Gender
84.2%♀
15.8% male
Age
48.6
average years
Country rank
#21683
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Soap Opera Digest

84.2% are female, 15.8% are male, average age 48.6.

Fig. 02

Gender split

84.2%
Female
15.8%
Male
Demographic split for Soap Opera Digest audience in United States
MetricValue
Female84.2%
Male15.8%
Average age48.6
Estimated audience size1,136,987
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Soap Opera Digest audience in United States
Age bracketShare%
16-196%
20-297%
30-3915%
40-4928%
50+44%
Fig. 04

Worldwide distribution

84.9%

of the worldwide Soap Opera Digest audience comes from United States.

Worldwide audience distribution share by country for Soap Opera Digest
CountryShare
United States84.9%
Canada7.6%
France1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soap Opera Digest audience in United States is strongest.

Fig. 05

Top regions by affinity

Soap Opera Digest fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K3.17×
02Mississippi~30K2.85×
03North Dakota~5K2.16×
04Pennsylvania~60K1.63×
05Nebraska~9K1.60×
06New Jersey~40K1.50×
07West Virginia~7K1.45×
08New York~90K1.42×
09Maryland~30K1.42×
10Ohio~50K1.39×
11Massachusetts~30K1.38×
12Delaware~4K1.31×
13Iowa~10K1.25×
14Kansas~10K1.25×
15South Carolina~20K1.24×
16Kentucky~20K1.22×
17Michigan~30K1.20×
18Georgia~40K1.15×
19North Carolina~40K1.12×
20Illinois~40K1.10×
21Missouri~20K1.10×
22New Hampshire~5K1.10×
23Wisconsin~20K1.02×
24Tennessee~20K1.01×
25Connecticut~10K1.01×
26Arkansas~9K0.97×
27Rhode Island~3K0.95×
28Oklahoma~10K0.92×
29Maine~3K0.86×
30Virginia~20K0.83×
31Florida~60K0.79×
32Indiana~20K0.79×
33Idaho~4K0.76×
34Washington, District of Columbia~2K0.76×
35Alaska~2K0.76×
36Vermont~1K0.75×
37Alabama~10K0.73×
38Arizona~20K0.72×
39South Dakota~2K0.71×
40Montana~2K0.70×
41Nevada~7K0.68×
42California~80K0.66×
43Hawaii~3K0.63×
44New Mexico~3K0.62×
45Minnesota~9K0.60×
46Texas~60K0.59×
47Colorado~10K0.59×
48Utah~5K0.51×
49Oregon~6K0.49×
50Washington~9K0.43×
Fig. 06

Affinity by region

Affinity by region — Soap Opera Digest, United States
0.43×1.00×3.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soap Opera Digest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soap Opera Digest audience
#·InterestCategoryAffinity×
01RebeldeMovies & TV52.42×
02Days of Our LivesMovies & TV36.87×
03Will PoulterMovies & TV30.98×
04la reina del surMovies & TV29.52×
05Taron EgertonMovies & TV20.00×
06The Bold and the BeautifulMovies & TV15.48×
07General HospitalMovies & TV13.90×
08Taylor LautnerMovies & TV13.61×
09Benicio del ToroMovies & TV8.10×
10Porto's BakeryFood & Beverages7.43×
11VolarisTravel & Leisure6.19×
12Sam ElliottMovies & TV4.97×
13Milwaukee BrewersSports4.66×
14Soap operaMovies & TV4.52×
15Breakfast televisionMovies & TV3.66×
16ReggaetonMusic & Radio3.41×
17Detroit TigersSports3.07×
18MSNNews2.23×
19Pizza HutFood & Beverages1.86×
20Hobby LobbyHome & Garden1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soap Opera Digest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soap Opera Digest audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.62×
PatriotismCONSERVATISM1.61×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soap Opera Digest audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Quality AwarenessPREMIUM0.75×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soap Opera Digest have in United States?

Soap Opera Digest has an estimated audience of 1,136,987 people in United States, concentrated in New York and California.

02

What is the gender split and age of Soap Opera Digest fans?

84.2% of Soap Opera Digest fans are female, 15.8% are male, with an average age of 48.6 years.

03

Which brands do Soap Opera Digest fans like most?

Soap Opera Digest fans show strongest brand affinity for Will Poulter (30.98×), Days of Our Lives (36.87×), and Rebelde (52.42×) over the country average.

04

Where do Soap Opera Digest fans live in United States?

Soap Opera Digest fans in United States are most concentrated in New York (reach ~90K), California (reach ~80K), and Pennsylvania (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Soap Opera Digest fans also like?

Beyond Soap Opera Digest itself, the audience over-indexes on Days of Our Lives (36.87×), Rebelde (52.42×), Taron Egerton (20×), and General Hospital (13.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Soap Opera Digest audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soap Opera Digest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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