Hair Accessories Audience in United States
Hair Accessories has an estimated audience of 540,136 people in United States. 81.4% are female, 18.6% are male, average age 33.3. Top regions: California, Texas, Florida.
The average Hair Accessories fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Hair Accessories audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Luxury Orientation, Travelling.
Category: Beauty & Wellness · Type: Topic
Demographics of Hair Accessories fans
| Metric | Value |
|---|---|
| Female | 81.4% |
| Male | 18.6% |
| Average age | 33.3 |
| Estimated audience size | 540,136 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 76,830 | 1.29× |
| Texas | 56,785 | 1.22× |
| Florida | 41,550 | 1.14× |
| New York | 39,114 | 1.3× |
| Illinois | 19,256 | 1.07× |
| Pennsylvania | 18,138 | 1× |
| Georgia | 18,131 | 1.09× |
| North Carolina | 16,216 | 1× |
| Ohio | 15,791 | 0.95× |
| New Jersey | 15,592 | 1.13× |
| Michigan | 14,003 | 0.99× |
| Virginia | 13,097 | 1× |
| Arizona | 11,969 | 1.09× |
| Washington | 11,677 | 1.08× |
| Massachusetts | 11,135 | 1.05× |
| Tennessee | 11,015 | 1.02× |
| Maryland | 10,746 | 1.16× |
| Indiana | 10,412 | 1.06× |
| Missouri | 8,798 | 1.01× |
| Colorado | 8,219 | 0.97× |
| Louisiana | 8,117 | 1.17× |
| Alabama | 8,047 | 1.07× |
| South Carolina | 7,994 | 0.98× |
| Nevada | 7,305 | 1.4× |
| Minnesota | 7,151 | 0.92× |
| Wisconsin | 7,053 | 0.87× |
| Oregon | 6,658 | 1.08× |
| Oklahoma | 6,327 | 1.05× |
| Kentucky | 6,263 | 0.92× |
| Connecticut | 5,478 | 1.01× |
| Utah | 5,243 | 1.08× |
| Arkansas | 4,847 | 1.09× |
| Mississippi | 4,628 | 1.04× |
| Kansas | 4,128 | 0.97× |
| Iowa | 3,934 | 0.88× |
| Nebraska | 2,743 | 1.01× |
| New Mexico | 2,687 | 0.99× |
| Idaho | 2,525 | 0.93× |
| Hawaii | 2,505 | 1.08× |
| West Virginia | 2,489 | 0.99× |
| New Hampshire | 1,733 | 0.81× |
| Maine | 1,589 | 0.82× |
| Rhode Island | 1,478 | 0.86× |
| Washington, District of Columbia | 1,307 | 0.81× |
| Delaware | 1,236 | 0.83× |
| Montana | 1,174 | 0.78× |
| Alaska | 1,102 | 0.95× |
| North Dakota | 923 | 0.83× |
| South Dakota | 858 | 0.69× |
| Vermont | 699 | 0.74× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4.66 |
| Travelling | THRILL | 1.78 |
| Design Affinity | PREMIUM | 1.64 |
| Quality Awareness | PREMIUM | 1.42 |
| Early Adopter Mentality | POWER | 1.26 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 14.9% |
| Japan | 13.5% |
| United States | 9.3% |
See Hair Accessories audiences in other countries
More Beauty & Wellness audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hair Accessories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.