Rascasse Audience Intelligence

As the World Turns Audience in United States

A data profile of the people who buy, follow and care about As the World Turns in United States — modelled from more than twelve digital signal sources. As the World Turns has an estimated audience of 334,641 people in United States.

#2among Soap opera in United States#4075among Movie / TV Show / Series in United States#8316in Movies & TV

The average As the World Turns fan in United States is 51.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Days of Our Lives, Dennis Quaid, Amanda Seyfried, with strongest over-indexing on Days of Our Lives (76.82× the country average).

Demographically, the As the World Turns audience skews more female with an average age of 51.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical As the World Turns fan in United States is more female, around 51.8 years old, with strong Patriotism tendencies and a notable affinity for Days of Our Lives.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Soap opera

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the As the World Turns profile in United States.

Audience size
335K
in United States
Gender
77.2%♀
22.8% male
Age
51.8
average years
Country rank
#45695
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of As the World Turns viewers

77.2% are female, 22.8% are male, average age 51.8.

Fig. 02

Gender split

77.2%
Female
22.8%
Male
Demographic split for As the World Turns audience in United States
MetricValue
Female77.2%
Male22.8%
Average age51.8
Estimated audience size334,641
Fig. 03

Age distribution

Ø 51.8
average years
Age distribution of the As the World Turns audience in United States
Age bracketShare%
16-194%
20-295%
30-3910%
40-4923%
50+59%
Fig. 04

Worldwide distribution

55.4%

of the worldwide As the World Turns audience comes from United States.

Worldwide audience distribution share by country for As the World Turns
CountryShare
United States55.4%
Netherlands13.2%
Brazil9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the As the World Turns audience in United States is strongest.

Fig. 05

Top regions by affinity

As the World Turns fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~8K1.72×
02South Carolina~7K1.36×
03Missouri~8K1.35×
04Maine~2K1.34×
05North Carolina~10K1.33×
06Mississippi~4K1.32×
07Ohio~10K1.31×
08West Virginia~2K1.29×
09Alabama~6K1.25×
10Tennessee~9K1.23×
11Kansas~3K1.22×
12Georgia~10K1.20×
13Maryland~7K1.18×
14Oklahoma~4K1.17×
15Iowa~3K1.17×
16Indiana~7K1.16×
17Kentucky~5K1.16×
18Vermont<1K1.16×
19Delaware~1K1.14×
20Arkansas~3K1.10×
21Michigan~10K1.05×
22Wisconsin~5K1.05×
23Pennsylvania~10K1.04×
24Virginia~9K1.04×
25Connecticut~3K1.00×
26Nebraska~2K1.00×
27South Dakota<1K0.99×
28North Dakota<1K0.96×
29Texas~30K0.90×
30Minnesota~4K0.90×
31Washington, District of Columbia<1K0.89×
32Alaska<1K0.87×
33Illinois~10K0.86×
34New Hampshire~1K0.85×
35Rhode Island<1K0.85×
36Montana<1K0.85×
37Florida~20K0.84×
38New Mexico~1K0.84×
39Idaho~1K0.83×
40Massachusetts~5K0.81×
41Hawaii~1K0.81×
42New York~20K0.80×
43New Jersey~7K0.80×
44Oregon~3K0.80×
45Arizona~5K0.75×
46Nevada~2K0.74×
47Colorado~4K0.71×
48Washington~5K0.68×
49Utah~2K0.68×
50California~20K0.54×
Fig. 06

Affinity by region

Affinity by region — As the World Turns, United States
0.54×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the As the World Turns audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for As the World Turns audience
#·InterestCategoryAffinity×
01Days of Our LivesMovies & TV76.82×
02Dennis QuaidMovies & TV43.18×
03The Bold and the BeautifulMovies & TV28.38×
04Desperate HousewivesMovies & TV20.49×
05Amanda SeyfriedMovies & TV20.06×
06Taron EgertonMovies & TV20.00×
07Michelle MonaghanMovies & TV20.00×
08John MalkovichMovies & TV20.00×
09Chiwetel EjioforMovies & TV20.00×
10Meg RyanMovies & TV19.46×
11General HospitalMovies & TV15.68×
12Soap operaMovies & TV9.37×
13Sam ElliottMovies & TV8.17×
14Anne HathawayMovies & TV7.38×
15RecipesFood & Beverages2.49×
16WalmartShopping2.40×
17Donald TrumpPolitics & Society2.27×
18XInternet & Social Media2.22×
19Home improvementHome & Garden2.22×
20CookingFood & Beverages2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the As the World Turns audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by As the World Turns audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
TraditionCONSERVATISM1.61×
IndividualismJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by As the World Turns audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.42×
SustainabilityBALANCE0.57×
Quality AwarenessPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does As the World Turns have in United States?

As the World Turns has an estimated audience of 334,641 people in United States, concentrated in Texas and California.

02

What is the gender split and age of As the World Turns viewers?

77.2% of As the World Turns fans are female, 22.8% are male, with an average age of 51.8 years.

03

Which brands do As the World Turns fans like most?

As the World Turns fans show strongest brand affinity for Days of Our Lives (76.82×), Dennis Quaid (43.18×), and Amanda Seyfried (20.06×) over the country average.

04

Where do As the World Turns fans live in United States?

As the World Turns fans in United States are most concentrated in Texas (reach ~30K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do As the World Turns fans also like?

Beyond As the World Turns itself, the audience over-indexes on Dennis Quaid (43.18×), Amanda Seyfried (20.06×), The Bold and the Beautiful (28.38×), and Taron Egerton (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soap opera audiences in United States

See As the World Turns audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for As the World Turns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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