As the World Turns Audience in United States
As the World Turns has an estimated audience of 345,448 people in United States. 77.2% are female, 22.8% are male, average age 51.8. Top regions: Texas, California, Florida. Top brand affinities: Days of Our Lives, Amanda Seyfried, Dennis Quaid, Autism Awareness, Meg Ryan.
The average As the World Turns fan in United States is 51.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Days of Our Lives, Amanda Seyfried, Dennis Quaid, with strongest over-indexing on Days of Our Lives (75.61× the country average). Demographically, the As the World Turns audience skews more female with an average age of 51.8, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Soap opera
Demographics of As the World Turns fans
| Metric | Value |
|---|---|
| Female | 77.2% |
| Male | 22.8% |
| Average age | 51.8 |
| Estimated audience size | 345,448 |
Audience persona
The typical As the World Turns fan in United States is more female, around 51.8 years old, with strong Tradition tendencies and a notable affinity for Days of Our Lives.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 28,331 | 0.95× |
| California | 20,185 | 0.53× |
| Florida | 19,712 | 0.84× |
| New York | 16,287 | 0.84× |
| North Carolina | 14,824 | 1.43× |
| Ohio | 14,329 | 1.35× |
| Georgia | 13,464 | 1.27× |
| Pennsylvania | 12,792 | 1.1× |
| Illinois | 10,328 | 0.9× |
| Michigan | 9,813 | 1.09× |
| Virginia | 9,233 | 1.1× |
| Tennessee | 8,659 | 1.25× |
| Missouri | 8,144 | 1.46× |
| Louisiana | 8,008 | 1.8× |
| Indiana | 7,534 | 1.19× |
| South Carolina | 7,234 | 1.39× |
| Maryland | 7,213 | 1.21× |
| New Jersey | 6,965 | 0.79× |
| Alabama | 5,925 | 1.23× |
| Wisconsin | 5,557 | 1.07× |
| Massachusetts | 5,439 | 0.8× |
| Kentucky | 5,249 | 1.21× |
| Arizona | 5,065 | 0.72× |
| Oklahoma | 4,817 | 1.26× |
| Washington | 4,643 | 0.67× |
| Minnesota | 4,420 | 0.89× |
| Mississippi | 3,909 | 1.37× |
| Colorado | 3,607 | 0.66× |
| Kansas | 3,547 | 1.3× |
| Iowa | 3,506 | 1.23× |
| Connecticut | 3,419 | 0.99× |
| Arkansas | 3,095 | 1.09× |
| Oregon | 3,075 | 0.78× |
| Nevada | 2,203 | 0.66× |
| West Virginia | 1,859 | 1.16× |
| Utah | 1,790 | 0.58× |
| Maine | 1,757 | 1.42× |
| Nebraska | 1,740 | 1× |
| New Mexico | 1,295 | 0.75× |
| Idaho | 1,198 | 0.69× |
| Delaware | 1,150 | 1.21× |
| New Hampshire | 997 | 0.73× |
| Hawaii | 990 | 0.67× |
| Washington, District of Columbia | 812 | 0.78× |
| Rhode Island | 795 | 0.72× |
| South Dakota | 768 | 0.96× |
| Vermont | 727 | 1.2× |
| Montana | 625 | 0.65× |
| North Dakota | 586 | 0.83× |
| Alaska | 420 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Days of Our Lives | 75.61× | Movies & TV |
| Amanda Seyfried | 37.98× | Movies & TV |
| Dennis Quaid | 34.21× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Meg Ryan | 28.25× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Sam Elliott | 14.26× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| General Hospital | 19.36× | Movies & TV |
| Singer-songwriter | 5.51× | Music & Radio |
| MSN | 5.15× | News |
| Michelle Monaghan | 20× | Movies & TV |
| The Bold and the Beautiful | 20.91× | Movies & TV |
| Income tax | 13.19× | Business & Career |
| Taron Egerton | 20× | Movies & TV |
| John Malkovich | 20× | Movies & TV |
| Desperate Housewives | 15.17× | Movies & TV |
| Kia Sportage | 17.89× | Cars & Mobility |
| Sex and the City | 5.22× | Movies & TV |
| Christopher Guest | 14.41× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.34 |
| Community Orientation | OPEN | 1.3 |
| Spirituality | BALANCE | 1.29 |
| Convenience Orientation | PREMIUM | 1.28 |
| Creativity | OPEN | 1.23 |
| Need for Security | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.7% |
| Netherlands | 12.8% |
| Brazil | 9.0% |
See As the World Turns audiences in other countries
More Soap opera audiences in United States
- To Catch a Predator (480,470)
- Guiding Light (252,644)
- Eddie Murphy Delirious (149,155)
- Kyunki Saas Bhi Kabhi Bahu Thi (94,006)
- Gute Zeiten, schlechte Zeiten (69,907)
Frequently asked questions
How many fans does As the World Turns have in United States?
As the World Turns has an estimated audience of 345,448 people in United States, concentrated in Texas and California.
What is the gender split and age of As the World Turns fans?
77.2% of As the World Turns fans are female, 22.8% are male, with an average age of 51.8 years.
Which brands do As the World Turns fans like most?
As the World Turns fans show strongest brand affinity for Days of Our Lives (75.61×), Amanda Seyfried (37.98×), and Dennis Quaid (34.21×) over the country average.
Where do As the World Turns fans live in United States?
As the World Turns fans in United States are most concentrated in Texas (reach 28,331), California (reach 20,185), and Florida (reach 19,712). These three regions account for the largest share of the active audience.
What other brands do As the World Turns fans also like?
Beyond As the World Turns itself, the audience over-indexes on Amanda Seyfried (37.98×), Dennis Quaid (34.21×), Autism Awareness (19.03×), and Meg Ryan (28.25×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for As the World Turns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.