As the World Turns Audience in United States

As the World Turns logo

As the World Turns has an estimated audience of 345,448 people in United States. 77.2% are female, 22.8% are male, average age 51.8. Top regions: Texas, California, Florida. Top brand affinities: Home equity, Nationality, Isothermal process, Whataburger, Bell Helmets.

The average As the World Turns fan in United States is 51.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Home equity, Nationality, Isothermal process, with strongest over-indexing on Home equity (7× the country average). Demographically, the As the World Turns audience skews more female with an average age of 51.8, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Soap opera

Demographics of As the World Turns fans

Demographic split for As the World Turns audience in United States
MetricValue
Female77.2%
Male22.8%
Average age51.8
Estimated audience size345,448

Audience persona

The typical As the World Turns fan in United States is more female, around 51.8 years old, with strong Tradition tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for As the World Turns in United States
RegionReachAffinity
Texas28,3310.95×
California20,1850.53×
Florida19,7120.84×
New York16,2870.84×
North Carolina14,8241.43×
Ohio14,3291.35×
Georgia13,4641.27×
Pennsylvania12,7921.1×
Illinois10,3280.9×
Michigan9,8131.09×
Virginia9,2331.1×
Tennessee8,6591.25×
Missouri8,1441.46×
Louisiana8,0081.8×
Indiana7,5341.19×
South Carolina7,2341.39×
Maryland7,2131.21×
New Jersey6,9650.79×
Alabama5,9251.23×
Wisconsin5,5571.07×
Massachusetts5,4390.8×
Kentucky5,2491.21×
Arizona5,0650.72×
Oklahoma4,8171.26×
Washington4,6430.67×
Minnesota4,4200.89×
Mississippi3,9091.37×
Colorado3,6070.66×
Kansas3,5471.3×
Iowa3,5061.23×
Connecticut3,4190.99×
Arkansas3,0951.09×
Oregon3,0750.78×
Nevada2,2030.66×
West Virginia1,8591.16×
Utah1,7900.58×
Maine1,7571.42×
Nebraska1,7401×
New Mexico1,2950.75×
Idaho1,1980.69×
Delaware1,1501.21×
New Hampshire9970.73×
Hawaii9900.67×
Washington, District of Columbia8120.78×
Rhode Island7950.72×
South Dakota7680.96×
Vermont7271.2×
Montana6250.65×
North Dakota5860.83×
Alaska4200.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for As the World Turns audience
BrandAffinityCategory
Home equity7×Home & Garden
Nationality5.16×Politics & Society
Isothermal process37.98×Business & Career
Whataburger2.18×Food & Beverages
Bell Helmets20.58×Cars & Mobility
Elsword17.89×Games
Hobe Sound, Florida28.25×Travel & Leisure
iFood delivery34.21×Food & Beverages
Pillow1.85×Home & Garden
REO Speedwagon5.84×Music & Radio
Google Photos1.7×Technology & Electronics
The Halal Guys4.23×Food & Beverages
Hooked on Phonics6.54×Kids & Family
Jeep Wagoneer3.37×Cars & Mobility
Home staging3.06×Home & Garden
Red Stag by Jim Beam19.36×Arts & Culture
Casely3.65×Shopping
Hocus Pocus2.7×Movies & TV
Erie County, New York5.2×Travel & Leisure
JamBase5.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by As the World Turns audience
TraitClusterScore
TraditionCONSERVATISM1.34
Community OrientationOPEN1.3
SpiritualityBALANCE1.29
Convenience OrientationPREMIUM1.28
CreativityOPEN1.23
Need for SecurityCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for As the World Turns
CountryShare
United States56.7%
Netherlands12.8%
Brazil9.0%

See As the World Turns audiences in other countries

More Soap opera audiences in United States

Frequently asked questions

How many fans does As the World Turns have in United States?

As the World Turns has an estimated audience of 345,448 people in United States, concentrated in Texas and California.

What is the gender split and age of As the World Turns fans?

77.2% of As the World Turns fans are female, 22.8% are male, with an average age of 51.8 years.

Which brands do As the World Turns fans like most?

As the World Turns fans show strongest brand affinity for Home equity (7×), Nationality (5.16×), and Isothermal process (37.98×) over the country average.

Where do As the World Turns fans live in United States?

As the World Turns fans in United States are most concentrated in Texas (reach 28,331), California (reach 20,185), and Florida (reach 19,712). These three regions account for the largest share of the active audience.

What other brands do As the World Turns fans also like?

Beyond As the World Turns itself, the audience over-indexes on Nationality (5.16×), Isothermal process (37.98×), Whataburger (2.18×), and Bell Helmets (20.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for As the World Turns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.