Patrick Willis Audience in United States

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Patrick Willis has an estimated audience of 280,665 people in United States. 22.7% are female, 77.3% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Surf kayaking, La Jolla, Elsword, Dental hygienist, HipChat.

The average Patrick Willis fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Surf kayaking, La Jolla, Elsword, with strongest over-indexing on Surf kayaking (101.23× the country average). Demographically, the Patrick Willis audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Patrick Willis fans

Demographic split for Patrick Willis audience in United States
MetricValue
Female22.7%
Male77.3%
Average age38.0
Estimated audience size280,665

Audience persona

The typical Patrick Willis fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Patrick Willis in United States
RegionReachAffinity
California60,6781.97×
Texas24,3891.01×
Florida15,4940.82×
Tennessee11,6372.07×
New York10,4340.67×
Ohio9,9851.15×
Georgia9,9761.15×
Mississippi9,8054.24×
Pennsylvania9,2610.98×
Illinois8,6860.93×
North Carolina8,4481×
Arizona8,0331.4×
Virginia6,6000.97×
New Jersey6,3900.9×
Alabama6,3471.62×
Michigan5,5180.75×
Maryland5,5031.14×
Massachusetts5,2380.95×
Louisiana5,2361.45×
Washington4,3880.78×
South Carolina4,2961.02×
Missouri4,0430.89×
Indiana3,8350.75×
Wisconsin3,6000.85×
Nevada3,5861.32×
Colorado3,2420.73×
Oklahoma2,9640.95×
Kentucky2,8920.82×
Minnesota2,8640.71×
Oregon2,5820.8×
Arkansas2,2800.99×
Connecticut2,1210.75×
Iowa1,9110.83×
Kansas1,8320.83×
Utah1,7590.7×
Hawaii1,5231.26×
Idaho1,2210.87×
New Mexico1,0710.76×
Nebraska1,0670.76×
West Virginia1,0290.79×
Washington, District of Columbia8000.95×
Rhode Island6820.76×
Montana6710.86×
Delaware6280.81×
New Hampshire5750.52×
Maine5550.55×
Alaska5500.92×
South Dakota4630.71×
North Dakota3890.67×
Wyoming2480.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patrick Willis audience
BrandAffinityCategory
Surf kayaking101.23×Sports
La Jolla20×Travel & Leisure
Elsword31.25×Games
Dental hygienist11.96×Health
HipChat152.54×Technology & Electronics
Identity Theft Resource Center99.56×Technology & Electronics
Pro-Ject5.01×Music & Radio
Alaska1.85×Travel & Leisure
Nationality1.78×Politics & Society
La Opinión5.4×News
Home staging3.67×Home & Garden
Noodle (Gorillaz)2.35×Music & Radio
Whitley County, Kentucky10.85×Travel & Leisure
Consequence (rapper)3.72×Music & Radio
Graham Greene3.29×Literature
Graham Greene (actor)3.21×
Nebraska Cornhuskers football1.74×Sports
Enrique Hernández (baseball)6.86×Sports
Mortgage insurance2.11×Business & Career
Magazine (band)2.98×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patrick Willis audience
TraitClusterScore
PatriotismCONSERVATISM1.93
Early Adopter MentalityPOWER1.32
Luxury OrientationPREMIUM1.18
Risk AppetiteTHRILL1.15
Convenience OrientationPREMIUM1.11
TravellingTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Patrick Willis
CountryShare
United States98.2%
Germany1.1%
France0.3%

See Patrick Willis audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Patrick Willis have in United States?

Patrick Willis has an estimated audience of 280,665 people in United States, concentrated in California and Texas.

What is the gender split and age of Patrick Willis fans?

22.7% of Patrick Willis fans are female, 77.3% are male, with an average age of 38.0 years.

Which brands do Patrick Willis fans like most?

Patrick Willis fans show strongest brand affinity for Surf kayaking (101.23×), La Jolla (20×), and Elsword (31.25×) over the country average.

Where do Patrick Willis fans live in United States?

Patrick Willis fans in United States are most concentrated in California (reach 60,678), Texas (reach 24,389), and Florida (reach 15,494). These three regions account for the largest share of the active audience.

What other brands do Patrick Willis fans also like?

Beyond Patrick Willis itself, the audience over-indexes on La Jolla (20×), Elsword (31.25×), Dental hygienist (11.96×), and HipChat (152.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Patrick Willis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.