Rascasse Audience Intelligence

Patrick Willis Audience in United States

A data profile of the people who buy, follow and care about Patrick Willis in United States — modelled from more than twelve digital signal sources. Patrick Willis has an estimated audience of 282,051 people in United States.

#787among American football in United States#12469among Person in United States#5019in Sports

The average Patrick Willis fan in United States is 38.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Yvonne Strahovski, Jrue Holiday, Luka Modrić, with strongest over-indexing on Yvonne Strahovski (167.86× the country average).

Demographically, the Patrick Willis audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Patrick Willis fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Yvonne Strahovski.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Patrick Willis profile in United States.

Audience size
282K
in United States
Gender
22.7%♀
77.3% male
Age
38.0
average years
Country rank
#49871
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Patrick Willis fans

22.7% are female, 77.3% are male, average age 38.0.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for Patrick Willis audience in United States
MetricValue
Female22.7%
Male77.3%
Average age38.0
Estimated audience size282,051
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Patrick Willis audience in United States
Age bracketShare%
16-1917%
20-2923%
30-3926%
40-4921%
50+14%
Fig. 04

Worldwide distribution

98.2%

of the worldwide Patrick Willis audience comes from United States.

Worldwide audience distribution share by country for Patrick Willis
CountryShare
United States98.2%
Germany1.1%
France0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Patrick Willis audience in United States is strongest.

Fig. 05

Top regions by affinity

Patrick Willis fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~9K3.74×
02California~60K2.09×
03Tennessee~10K1.90×
04Alabama~5K1.39×
05Nevada~4K1.35×
06Louisiana~5K1.34×
07Arizona~7K1.25×
08Hawaii~1K1.22×
09Maryland~6K1.14×
10Georgia~9K1.06×
11Ohio~9K1.04×
12South Carolina~4K1.02×
13Arkansas~2K0.99×
14Montana<1K0.99×
15Idaho~1K0.98×
16Washington, District of Columbia<1K0.98×
17Virginia~7K0.97×
18Texas~20K0.96×
19Pennsylvania~9K0.96×
20Alaska<1K0.95×
21North Carolina~8K0.94×
22New Jersey~7K0.94×
23Massachusetts~5K0.94×
24Iowa~2K0.93×
25Delaware<1K0.93×
26North Dakota<1K0.93×
27South Dakota<1K0.92×
28Kansas~2K0.91×
29Oregon~3K0.90×
30Oklahoma~3K0.89×
31West Virginia~1K0.89×
32Rhode Island<1K0.89×
33Washington~5K0.88×
34Missouri~4K0.88×
35New Mexico~1K0.88×
36Nebraska~1K0.88×
37Wisconsin~4K0.86×
38Illinois~8K0.85×
39Kentucky~3K0.84×
40Vermont<1K0.84×
41Utah~2K0.82×
42Connecticut~2K0.81×
43Indiana~4K0.80×
44Florida~10K0.79×
45New Hampshire<1K0.78×
46Colorado~3K0.77×
47Maine<1K0.77×
48Minnesota~3K0.74×
49Michigan~5K0.73×
50New York~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Patrick Willis, United States
0.68×1.00×3.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Patrick Willis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Patrick Willis audience
#·InterestCategoryAffinity×
01Yvonne StrahovskiMovies & TV167.86×
02Behati PrinslooFashion & Accessoires166.58×
03Luka ModrićSports165.95×
04Jrue HolidaySports133.55×
05Sean PaytonSports67.52×
06Mark TwainLiterature60.49×
07Joe MontanaSports59.82×
08Death Wish CoffeeFood & Beverages39.11×
09Kareem Abdul-JabbarSports30.73×
10Forrest GumpMovies & TV22.06×
11Dennis RodmanSports20.75×
12Adam LevineMusic & Radio20.00×
13Alicia VikanderMovies & TV20.00×
14Tim DuncanSports20.00×
15Baker MayfieldSports17.38×
16FIFA Club World CupSports17.00×
17Alison BrieMovies & TV16.02×
18Russell WilsonSports12.07×
19San Francisco 49ersSports10.82×
20San Francisco GiantsSports9.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Patrick Willis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Patrick Willis audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.93×
Need for SecurityCONSERVATISM1.35×
IndulgenceJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Patrick Willis audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.53×
CreativityOPEN0.65×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Patrick Willis have in United States?

Patrick Willis has an estimated audience of 282,051 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Patrick Willis fans?

22.7% of Patrick Willis fans are female, 77.3% are male, with an average age of 38.0 years.

03

Which brands do Patrick Willis fans like most?

Patrick Willis fans show strongest brand affinity for Yvonne Strahovski (167.86×), Jrue Holiday (133.55×), and Luka Modrić (165.95×) over the country average.

04

Where do Patrick Willis fans live in United States?

Patrick Willis fans in United States are most concentrated in California (reach ~60K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Patrick Willis fans also like?

Beyond Patrick Willis itself, the audience over-indexes on Jrue Holiday (133.55×), Luka Modrić (165.95×), Behati Prinsloo (166.58×), and Joe Montana (59.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Patrick Willis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Patrick Willis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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