Bowl game Audience in United States

Bowl game has an estimated audience of 1,195,098 people in United States. 39.4% are female, 60.6% are male, average age 40.5. Top regions: Texas, Florida, California. Top brand affinities: Deion Sanders, Joe Montana, Josh Duhamel, Aaron Paul, Erin Andrews.

The average Bowl game fan in United States is 40.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Deion Sanders, Joe Montana, Josh Duhamel, with strongest over-indexing on Deion Sanders (18.44× the country average). Demographically, the Bowl game audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: American football

Demographics of Bowl game fans

Demographic split for Bowl game audience in United States
MetricValue
Female39.4%
Male60.6%
Average age40.5
Estimated audience size1,195,098

Audience persona

The typical Bowl game fan in United States is more male, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Deion Sanders.

Top regions in United States

Top regions ranked by reach for Bowl game in United States
RegionReachAffinity
Texas142,4891.39×
Florida82,1961.02×
California51,6700.39×
Georgia49,5871.35×
Ohio47,2571.28×
Michigan38,4141.23×
Tennessee38,3611.6×
North Carolina38,2991.07×
Alabama36,5072.19×
South Carolina30,7711.71×
Pennsylvania30,6810.76×
Illinois30,1450.76×
New York25,6480.38×
Virginia23,7350.82×
Iowa23,7112.41×
Oklahoma22,6921.71×
Missouri21,5771.12×
Colorado20,2471.07×
Louisiana20,2061.31×
Indiana19,0760.87×
Arizona19,0580.78×
Nebraska17,8982.99×
Mississippi17,7321.8×
Arkansas16,4451.67×
Washington15,6530.65×
Minnesota13,8510.81×
Kansas13,7611.46×
Wisconsin13,7320.76×
Kentucky13,6170.91×
New Jersey11,9450.39×
Utah11,5991.08×
Oregon10,2050.74×
Maryland10,0980.49×
Massachusetts9,3510.4×
West Virginia8,2231.48×
Idaho7,9691.33×
Nevada7,1210.62×
Connecticut5,3410.45×
New Mexico4,5690.76×
Hawaii2,9090.57×
Montana2,8000.84×
South Dakota2,3180.84×
Wyoming2,2201.25×
Washington, District of Columbia2,0280.56×
Delaware1,7710.54×
Maine1,7600.41×
New Hampshire1,6660.35×
North Dakota1,3790.56×
Rhode Island1,1050.29×
Alaska9920.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bowl game audience
BrandAffinityCategory
Deion Sanders18.44×Sports
Joe Montana24.93×Sports
Josh Duhamel15.85×Fashion & Accessoires
Aaron Paul20×Movies & TV
Erin Andrews20×Sports
Sharon Osbourne8.77×Movies & TV
Planet Fitness2.73×Sports
Non-fiction books4.32×Literature
Take-out2.7×Food & Beverages
Sophia Bush10.14×Movies & TV
Fox News Channel1.62×Movies & TV
NBA Finals2.73×Sports
Hobby Lobby2.1×Home & Garden
Alabama Crimson Tide football6.97×Sports
Wyndham Rewards20×Shopping
southwest airlines2.84×Travel & Leisure
Duke Blue Devils men's basketball4.89×Sports
Golf Channel3.02×Sports
Livemusic2.67×Music & Radio
Sushi King26.98×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bowl game audience
TraitClusterScore
IndulgenceJOY1.38
Family OrientationCONSERVATISM1.33
PatriotismCONSERVATISM1.32
Convenience OrientationPREMIUM1.26
TraditionCONSERVATISM1.23
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Bowl game
CountryShare
United States39.8%
China7.5%
Spain3.2%

See Bowl game audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Bowl game have in United States?

Bowl game has an estimated audience of 1,195,098 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Bowl game fans?

39.4% of Bowl game fans are female, 60.6% are male, with an average age of 40.5 years.

Which brands do Bowl game fans like most?

Bowl game fans show strongest brand affinity for Deion Sanders (18.44×), Joe Montana (24.93×), and Josh Duhamel (15.85×) over the country average.

Where do Bowl game fans live in United States?

Bowl game fans in United States are most concentrated in Texas (reach 142,489), Florida (reach 82,196), and California (reach 51,670). These three regions account for the largest share of the active audience.

What other brands do Bowl game fans also like?

Beyond Bowl game itself, the audience over-indexes on Joe Montana (24.93×), Josh Duhamel (15.85×), Aaron Paul (20×), and Erin Andrews (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bowl game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.