Rascasse Audience Intelligence

Bowl game Audience in United States

A data profile of the people who buy, follow and care about Bowl game in United States — modelled from more than twelve digital signal sources. Bowl game has an estimated audience of 1,325,519 people in United States.

#314among American football in United States#227among Event in United States#1772in Sports

The average Bowl game fan in United States is 40.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Deion Sanders, Joe Montana, Josh Duhamel, with strongest over-indexing on Deion Sanders (14.21× the country average).

Demographically, the Bowl game audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bowl game fan in United States is more male, around 40.5 years old, with strong Family Orientation tendencies and a notable affinity for Deion Sanders.

Category: Sports · Type: Event · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bowl game profile in United States.

Audience size
1.3M
in United States
Gender
39.4%♀
60.6% male
Age
40.5
average years
Country rank
#19434
Event in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bowl game fans

39.4% are female, 60.6% are male, average age 40.5.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Bowl game audience in United States
MetricValue
Female39.4%
Male60.6%
Average age40.5
Estimated audience size1,325,519
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Bowl game audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3918%
40-4923%
50+23%
Fig. 04

Worldwide distribution

40.6%

of the worldwide Bowl game audience comes from United States.

Worldwide audience distribution share by country for Bowl game
CountryShare
United States40.6%
China6.9%
Mexico3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bowl game audience in United States is strongest.

Fig. 05

Top regions by affinity

Bowl game fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~20K2.75×
02Iowa~20K2.43×
03Alabama~30K2.04×
04Mississippi~20K1.73×
05South Carolina~30K1.64×
06Texas~200K1.57×
07Tennessee~40K1.57×
08Oklahoma~20K1.55×
09Arkansas~10K1.52×
10West Virginia~8K1.42×
11Utah~10K1.40×
12Idaho~8K1.37×
13Kansas~10K1.35×
14Louisiana~20K1.31×
15Georgia~50K1.29×
16Ohio~50K1.23×
17Wyoming~2K1.21×
18Michigan~40K1.20×
19Missouri~20K1.08×
20Indiana~20K1.03×
21North Carolina~40K1.00×
22Kentucky~20K1.00×
23New Mexico~6K0.95×
24Florida~80K0.94×
25Colorado~20K0.94×
26South Dakota~3K0.91×
27Pennsylvania~40K0.89×
28Montana~3K0.89×
29Arizona~20K0.87×
30Minnesota~10K0.80×
31Wisconsin~10K0.79×
32Illinois~30K0.78×
33Virginia~20K0.78×
34Oregon~10K0.75×
35North Dakota~2K0.73×
36Nevada~8K0.68×
37Hawaii~4K0.68×
38Alaska~2K0.68×
39Washington~20K0.66×
40Delaware~2K0.66×
41Washington, District of Columbia~2K0.60×
42Maine~2K0.54×
43Rhode Island~2K0.53×
44Maryland~10K0.52×
45New Hampshire~2K0.52×
46Connecticut~6K0.49×
47New Jersey~10K0.45×
48Massachusetts~10K0.41×
49California~50K0.40×
50New York~20K0.37×
Fig. 06

Affinity by region

Affinity by region — Bowl game, United States
0.37×1.00×2.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bowl game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bowl game audience
#·InterestCategoryAffinity×
01Joe MontanaSports24.68×
02Josh DuhamelFashion & Accessoires20.00×
03Erin AndrewsSports20.00×
04Yankee StadiumSports16.96×
05Deion SandersSports14.21×
06Sharon OsbourneMovies & TV9.11×
07FedExBusiness & Career5.88×
08QVCMovies & TV5.13×
09Weather forecastingHome & Garden5.08×
10Sustainable energyHome & Garden4.86×
11Renewable energyBusiness & Career4.18×
12First class travelTravel & Leisure3.72×
13Mortgage loansBusiness & Career3.52×
14Discount storesShopping3.17×
15Vehicle insuranceCars & Mobility3.15×
16Pizza HutFood & Beverages2.51×
17PinterestInternet & Social Media2.49×
18Shopping mallsShopping2.47×
19SubwayFood & Beverages2.44×
20McDonald'sFood & Beverages2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bowl game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bowl game audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.28×
Convenience OrientationPREMIUM2.16×
PatriotismCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bowl game audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
MindfulnessBALANCE0.76×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bowl game have in United States?

Bowl game has an estimated audience of 1,325,519 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Bowl game fans?

39.4% of Bowl game fans are female, 60.6% are male, with an average age of 40.5 years.

03

Which brands do Bowl game fans like most?

Bowl game fans show strongest brand affinity for Deion Sanders (14.21×), Joe Montana (24.68×), and Josh Duhamel (20×) over the country average.

04

Where do Bowl game fans live in United States?

Bowl game fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~80K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bowl game fans also like?

Beyond Bowl game itself, the audience over-indexes on Joe Montana (24.68×), Josh Duhamel (20×), FedEx (5.88×), and Erin Andrews (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Bowl game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bowl game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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