A data profile of the people who buy, follow and care about Fyens Stiftstidende in Denmark — modelled from more than twelve digital signal sources. Fyens Stiftstidende has an estimated audience of 882,444 people in Denmark.
Fyens Stiftstidende has an estimated audience of 882,444 people in Denmark. 56.4% are female, 43.6% are male, average age 44.9. Top brand affinities: Circle K, Street food, MyHeritage, Handball, Greenhouse.
Top brand affinities include Circle K, Street food, MyHeritage, with strongest over-indexing on Circle K (1.58× the country average).
Demographically, the Fyens Stiftstidende audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.
The typical Fyens Stiftstidende fan in Denmark is more female, around 44.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Circle K.
The key figures that characterise the Fyens Stiftstidende profile in Denmark.
56.4% are female, 43.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 44.9 |
| Estimated audience size | 882,444 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 33% |
The strongest cross-interests of the Fyens Stiftstidende audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Black Sabbath | Music & Radio | 4.32× | ||
| 02 | AC/DC | Music & Radio | 3.67× | ||
| 03 | Ozzy Osbourne | Music & Radio | 3.36× | ||
| 04 | MyHeritage | Kids & Family | 3.34× | ||
| 05 | Street food | Food & Beverages | 2.23× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.04× | ||
| 07 | Cappuccino | Food & Beverages | 1.88× | ||
| 08 | Microwave oven | Home & Garden | 1.84× | ||
| 09 | Greenhouse | Home & Garden | 1.82× | ||
| 10 | Hamburger | Food & Beverages | 1.80× | ||
| 11 | Garden furniture | Home & Garden | 1.73× | ||
| 12 | High school | Business & Career | 1.70× | ||
| 13 | Zoo | Kids & Family | 1.69× | ||
| 14 | First-time buyer | Shopping | 1.64× | ||
| 15 | Circle K | Shopping | 1.58× | ||
| 16 | Hypermarket | Shopping | 1.55× | ||
| 17 | Espresso | Food & Beverages | 1.54× | ||
| 18 | Sports club | Sports | 1.54× | ||
| 19 | Mortgage loans | Business & Career | 1.53× | ||
| 20 | Handball | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.26× | |
| Indulgence | JOY | 1.24× | |
| Quality Awareness | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Creativity | OPEN | 0.88× | |
| Risk Appetite | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Fyens Stiftstidende. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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