A data profile of the people who buy, follow and care about Politiken in Denmark — modelled from more than twelve digital signal sources. Politiken has an estimated audience of 3,937,814 people in Denmark.
Politiken has an estimated audience of 3,937,814 people in Denmark. 58.1% are female, 41.9% are male, average age 42.8. Top brand affinities: Baccarat.
Top brand affinities include Baccarat, with strongest over-indexing on Baccarat (1.56× the country average).
Demographically, the Politiken audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Individualism.
The typical Politiken fan in Denmark is more female, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for Baccarat.
The key figures that characterise the Politiken profile in Denmark.
58.1% are female, 41.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 42.8 |
| Estimated audience size | 3,937,814 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Politiken audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 62.9% |
| Brazil | 23.5% |
| Colombia | 5.2% |
The strongest cross-interests of the Politiken audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baccarat | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.16× | |
| Individualism | JOY | 1.12× | |
| Risk Appetite | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Extroversion | THRILL | 0.82× | |
| Community Orientation | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Politiken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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