A data profile of the people who buy, follow and care about Trade in Denmark — modelled from more than twelve digital signal sources. Trade has an estimated audience of 1,278,400 people in Denmark.
Trade has an estimated audience of 1,278,400 people in Denmark. 54.2% are female, 45.8% are male, average age 47.3. Top brand affinities: Elgiganten, Biltema, Germany, Toys, Novo Nordisk.
Top brand affinities include Elgiganten, Biltema, Germany, with strongest over-indexing on Elgiganten (1.76× the country average).
Demographically, the Trade audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Trade fan in Denmark is balanced, around 47.3 years old, with strong Indulgence tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Trade profile in Denmark.
54.2% are female, 45.8% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 47.3 |
| Estimated audience size | 1,278,400 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Trade audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.0% |
| Brazil | 5.6% |
| Italy | 4.1% |
The strongest cross-interests of the Trade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 1.97× | ||
| 02 | Sausage | Food & Beverages | 1.93× | ||
| 03 | Elgiganten | Shopping | 1.76× | ||
| 04 | Grocery store | Food & Beverages | 1.72× | ||
| 05 | Hardware store | Home & Garden | 1.69× | ||
| 06 | Self-employment | Business & Career | 1.64× | ||
| 07 | Roskilde Festival | Music & Radio | 1.64× | ||
| 08 | Germany | Travel & Leisure | 1.63× | ||
| 09 | Novo Nordisk | Health | 1.61× | ||
| 10 | Biltema | Business & Career | 1.60× | ||
| 11 | Cruises | Travel & Leisure | 1.59× | ||
| 12 | Toys | Games | 1.58× | ||
| 13 | Financial services | Business & Career | 1.58× | ||
| 14 | Intersport | Shopping | 1.58× | ||
| 15 | Modern architecture | Arts & Culture | 1.57× | ||
| 16 | Sunweb | Travel & Leisure | 1.56× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.54× | ||
| 18 | Self-esteem | Health | 1.53× | ||
| 19 | Brewery | Food & Beverages | 1.53× | ||
| 20 | Royal Copenhagen | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.26× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Community Orientation | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Creativity | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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