A data profile of the people who buy, follow and care about Parent in Denmark — modelled from more than twelve digital signal sources. Parent has an estimated audience of 891,155 people in Denmark.
Parent has an estimated audience of 891,155 people in Denmark. 75.0% are female, 25.0% are male, average age 42.0. Top brand affinities: Kindergarten, IHF World Men's Handball Championship, Hobby, Children's clothing, Child care.
Top brand affinities include Kindergarten, IHF World Men's Handball Championship, Hobby, with strongest over-indexing on Kindergarten (2.25× the country average).
Demographically, the Parent audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Parent fan in Denmark is more female, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Kindergarten.
The key figures that characterise the Parent profile in Denmark.
75.0% are female, 25.0% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 42.0 |
| Estimated audience size | 891,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Parent audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 2.30× | ||
| 02 | Kindergarten | Kids & Family | 2.25× | ||
| 03 | Child care | Kids & Family | 2.23× | ||
| 04 | Eyelash | Beauty & Wellness | 2.11× | ||
| 05 | High school | Business & Career | 2.02× | ||
| 06 | Mother's Day | Kids & Family | 1.95× | ||
| 07 | Children's literature | Literature | 1.95× | ||
| 08 | Zizzi | Food & Beverages | 1.76× | ||
| 09 | Children's clothing | Fashion & Accessoires | 1.73× | ||
| 10 | Science fiction movies | Movies & TV | 1.73× | ||
| 11 | IHF World Men's Handball Championship | Sports | 1.65× | ||
| 12 | Zoo | Kids & Family | 1.63× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.62× | ||
| 14 | First-person shooter games | Games | 1.60× | ||
| 15 | Viral video | Internet & Social Media | 1.59× | ||
| 16 | Fiction books | Literature | 1.57× | ||
| 17 | Department store | Shopping | 1.57× | ||
| 18 | Intersport | Shopping | 1.57× | ||
| 19 | Charity and causes | Business & Career | 1.56× | ||
| 20 | Hobby | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.53× | |
| Extroversion | THRILL | 1.42× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.92× | |
| Luxury Orientation | PREMIUM | 0.96× | |
| Social Media Usage | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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