A data profile of the people who buy, follow and care about Parent in Norway — modelled from more than twelve digital signal sources. Parent has an estimated audience of 796,941 people in Norway.
Parent has an estimated audience of 796,941 people in Norway. 77.1% are female, 22.9% are male, average age 41.9. Top brand affinities: Biltema, Kindergarten, Flower, KappAhl, Crochet.
Top brand affinities include Biltema, Kindergarten, Flower, with strongest over-indexing on Biltema (1.58× the country average).
Demographically, the Parent audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Parent fan in Norway is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Parent profile in Norway.
77.1% are female, 22.9% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 41.9 |
| Estimated audience size | 796,941 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Parent audience comes from Norway.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kindergarten | Kids & Family | 2.92× | ||
| 02 | Ravelry | Internet & Social Media | 2.37× | ||
| 03 | KappAhl | Fashion & Accessoires | 2.36× | ||
| 04 | Flower | Home & Garden | 2.29× | ||
| 05 | Crochet | Home & Garden | 2.18× | ||
| 06 | Lego | Kids & Family | 2.16× | ||
| 07 | Viral video | Internet & Social Media | 2.11× | ||
| 08 | Instant messaging | Internet & Social Media | 2.04× | ||
| 09 | Children's clothing | Fashion & Accessoires | 2.04× | ||
| 10 | Fiction books | Literature | 1.79× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 1.77× | ||
| 12 | Island | Travel & Leisure | 1.73× | ||
| 13 | Hair products | Beauty & Wellness | 1.70× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.65× | ||
| 15 | Lunch | Food & Beverages | 1.64× | ||
| 16 | Happiness | Health | 1.63× | ||
| 17 | Lindex | Fashion & Accessoires | 1.59× | ||
| 18 | Biltema | Business & Career | 1.58× | ||
| 19 | Science | Business & Career | 1.51× | ||
| 20 | Hobby | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.57× | |
| Extroversion | THRILL | 1.38× | |
| DIY Mentality | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.00× | |
| Indulgence | JOY | 1.02× | |
| Healthy Lifestyle | BALANCE | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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