A data profile of the people who buy, follow and care about Parent in Sweden — modelled from more than twelve digital signal sources. Parent has an estimated audience of 1,496,684 people in Sweden.
Parent has an estimated audience of 1,496,684 people in Sweden. 78.0% are female, 22.0% are male, average age 42.7. Top brand affinities: Biltema, Sveriges Television, Hemnet, Jotex, Lindex.
Top brand affinities include Biltema, Sveriges Television, Hemnet, with strongest over-indexing on Biltema (1.85× the country average).
Demographically, the Parent audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Parent fan in Sweden is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Parent profile in Sweden.
78.0% are female, 22.0% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 42.7 |
| Estimated audience size | 1,496,684 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Parent audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 4.39× | ||
| 02 | Kindergarten | Kids & Family | 3.44× | ||
| 03 | Crochet | Home & Garden | 2.50× | ||
| 04 | Winery | Food & Beverages | 2.33× | ||
| 05 | Fiction books | Literature | 2.32× | ||
| 06 | Tattoos | Fashion & Accessoires | 2.11× | ||
| 07 | Hair products | Beauty & Wellness | 2.07× | ||
| 08 | Happiness | Health | 1.96× | ||
| 09 | Lindex | Fashion & Accessoires | 1.95× | ||
| 10 | Intersport | Shopping | 1.89× | ||
| 11 | Biltema | Business & Career | 1.85× | ||
| 12 | Dogs | Pets & Animals | 1.82× | ||
| 13 | Science | Business & Career | 1.75× | ||
| 14 | KappAhl | Fashion & Accessoires | 1.63× | ||
| 15 | Internet & Social Media | 1.62× | |||
| 16 | Sveriges Television | Technology & Electronics | 1.60× | ||
| 17 | Spas | Beauty & Wellness | 1.59× | ||
| 18 | Hemnet | Home & Garden | 1.58× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.58× | ||
| 20 | Shoes | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.84× | |
| Family Orientation | CONSERVATISM | 1.59× | |
| Extroversion | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.98× | |
| Luxury Orientation | PREMIUM | 0.98× | |
| Urban Lifestyle | OPEN | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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