A data profile of the people who buy, follow and care about Parent in Finland — modelled from more than twelve digital signal sources. Parent has an estimated audience of 553,687 people in Finland.
Parent has an estimated audience of 553,687 people in Finland. 79.4% are female, 20.6% are male, average age 40.9. Top brand affinities: Gina Tricot, Kindergarten, Happiness, Flower, Lunch.
Top brand affinities include Gina Tricot, Kindergarten, Happiness, with strongest over-indexing on Gina Tricot (2.0× the country average).
Demographically, the Parent audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Parent fan in Finland is more female, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Parent profile in Finland.
79.4% are female, 20.6% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 79.4% |
| Male | 20.6% |
| Average age | 40.9 |
| Estimated audience size | 553,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Parent audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 5.8% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Parent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 4.26× | ||
| 02 | Bonprix | Shopping | 3.72× | ||
| 03 | Kindergarten | Kids & Family | 2.90× | ||
| 04 | Weaving | Fashion & Accessoires | 2.53× | ||
| 05 | Self-awareness | Health | 2.26× | ||
| 06 | Instant messaging | Internet & Social Media | 2.20× | ||
| 07 | Child care | Kids & Family | 2.08× | ||
| 08 | Lunch | Food & Beverages | 2.04× | ||
| 09 | Gina Tricot | Fashion & Accessoires | 2.00× | ||
| 10 | Flower | Home & Garden | 1.94× | ||
| 11 | Fiction books | Literature | 1.88× | ||
| 12 | Hair products | Beauty & Wellness | 1.85× | ||
| 13 | Scandinavia | Travel & Leisure | 1.85× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.76× | ||
| 15 | Lindex | Fashion & Accessoires | 1.68× | ||
| 16 | Happiness | Health | 1.65× | ||
| 17 | Valtteri Bottas | Sports | 1.61× | ||
| 18 | Spas | Beauty & Wellness | 1.59× | ||
| 19 | Internet & Social Media | 1.58× | |||
| 20 | Dogs | Pets & Animals | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.58× | |
| Family Orientation | CONSERVATISM | 1.45× | |
| Extroversion | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.00× | |
| Luxury Orientation | PREMIUM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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