Rascasse Audience Intelligence

Parent Audience in Ireland

A data profile of the people who buy, follow and care about Parent in Ireland — modelled from more than twelve digital signal sources. Parent has an estimated audience of 1,213,274 people in Ireland.

#149among Topic in Ireland#11in Kids & Family

Parent has an estimated audience of 1,213,274 people in Ireland. 73.9% are female, 26.1% are male, average age 42.5. Top brand affinities: TK Maxx, Child care, Children's clothing, Zoo, Pedicure.

Top brand affinities include TK Maxx, Child care, Children's clothing, with strongest over-indexing on TK Maxx (1.52× the country average).

Demographically, the Parent audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Tradition, Convenience Orientation.

The typical Parent fan in Ireland is more female, around 42.5 years old, with strong Tradition tendencies and a notable affinity for TK Maxx.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Parent profile in Ireland.

Audience size
1.2M
in Ireland
Gender
73.9%♀
26.1% male
Age
42.5
average years
Country rank
#254
Topic in Ireland
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parent fans

73.9% are female, 26.1% are male, average age 42.5.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Parent audience in Ireland
MetricValue
Female73.9%
Male26.1%
Average age42.5
Estimated audience size1,213,274
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Parent audience in Ireland
Age bracketShare%
16-199%
20-2917%
30-3926%
40-4925%
50+22%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Parent audience comes from Ireland.

Worldwide audience distribution share by country for Parent
CountryShare
United States22.8%
Japan5.8%
United Kingdom4.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parent audience
#·InterestCategoryAffinity×
01El Corte InglésShopping3.30×
02MaltaTravel & Leisure2.54×
03New LookFashion & Accessoires2.11×
04Curly HairBeauty & Wellness1.82×
05Target CorporationShopping1.76×
06GraduationBusiness & Career1.65×
07Hair straighteningBeauty & Wellness1.64×
08Child careKids & Family1.63×
09Microwave ovenHome & Garden1.60×
10LuckHealth1.60×
11Primary schoolKids & Family1.59×
12ZooKids & Family1.58×
13Hair dryerBeauty & Wellness1.58×
14Meghan MarkleFashion & Accessoires1.58×
15PedicureBeauty & Wellness1.56×
16BikiniFashion & Accessoires1.55×
17SunscreenBeauty & Wellness1.53×
18TK MaxxShopping1.52×
19Children's clothingFashion & Accessoires1.52×
20StradivariusShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parent audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.41×
Convenience OrientationPREMIUM1.37×
Family OrientationCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parent audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
Risk AppetiteTHRILL0.88×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Ireland

See Parent audiences in other countries

How to read this data

Audience size is the estimated number of people in Ireland who actively search for Parent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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