Immersion (virtual reality) Audience in Germany
Immersion (virtual reality) has an estimated audience of 257,892 people in Germany. 30.1% are female, 69.9% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haberler, Unique Gifts, Birthday Gifts, Christmas Gift, Mülheim.
The average Immersion (virtual reality) fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haberler, Unique Gifts, Birthday Gifts, with strongest over-indexing on Haberler (1.96× the country average). Demographically, the Immersion (virtual reality) audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Immersion (virtual reality) fans
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 36.5 |
| Estimated audience size | 257,892 |
Audience persona
The typical Immersion (virtual reality) fan in Germany is more male, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Haberler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,804 | 1.11× |
| Bayern | 39,556 | 0.95× |
| Baden-Württemberg | 34,815 | 0.99× |
| Niedersachsen | 26,130 | 1.04× |
| Hessen | 23,430 | 1.19× |
| Berlin | 16,238 | 1.41× |
| Rheinland-Pfalz | 13,359 | 1.03× |
| Sachsen | 12,408 | 0.98× |
| Schleswig-Holstein | 9,586 | 1.04× |
| Hamburg | 7,043 | 1.21× |
| Brandenburg | 6,072 | 0.76× |
| Sachsen-Anhalt | 5,189 | 0.78× |
| Thüringen | 5,033 | 0.77× |
| Mecklenburg-Vorpommern | 3,859 | 0.78× |
| Saarland | 2,715 | 0.86× |
| Bremen | 2,424 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haberler | 1.96× | News |
| Unique Gifts | 2.04× | Shopping |
| Birthday Gifts | 1.91× | Kids & Family |
| Christmas Gift | 1.84× | Kids & Family |
| Mülheim | 3.61× | Travel & Leisure |
| Corona (band) | 1.86× | Music & Radio |
| Prozis | 3.41× | Shopping |
| Allama Iqbal Open University | 20.11× | Business & Career |
| 3D printing | 1.52× | Technology & Electronics |
| Hypertext | 1.83× | Technology & Electronics |
| Hundertwasserhaus | 3.44× | Travel & Leisure |
| Gran Torino | 2.92× | Movies & TV |
| Carrie (novel) | 3.37× | Literature |
| Golem | 1.86× | Technology & Electronics |
| myDealZ | 1.66× | Shopping |
| Atkins diet | 3.43× | Health |
| Corfu (regional unit) | 1.69× | Travel & Leisure |
| Eden Lake | 2.62× | Movies & TV |
| Goon | 2.66× | Movies & TV |
| Erasmus+ | 2.8× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.14 |
| Need for Security | CONSERVATISM | 1.66 |
| Patriotism | CONSERVATISM | 1.41 |
| Risk Appetite | THRILL | 1.36 |
| Extroversion | THRILL | 1.31 |
| Pet Ownership | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.7% |
| United Kingdom | 9.4% |
| Germany | 6.8% |
See Immersion (virtual reality) audiences in other countries
- Immersion (virtual reality) — United States
- Immersion (virtual reality) — United Kingdom
- Immersion (virtual reality) — France
- Immersion (virtual reality) — Italy
- Immersion (virtual reality) — Spain
- Immersion (virtual reality) — Brazil
- Immersion (virtual reality) — Japan
- Immersion (virtual reality) — South Korea
- Immersion (virtual reality) — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Immersion (virtual reality) have in Germany?
Immersion (virtual reality) has an estimated audience of 257,892 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Immersion (virtual reality) fans?
30.1% of Immersion (virtual reality) fans are female, 69.9% are male, with an average age of 36.5 years.
Which brands do Immersion (virtual reality) fans like most?
Immersion (virtual reality) fans show strongest brand affinity for Haberler (1.96×), Unique Gifts (2.04×), and Birthday Gifts (1.91×) over the country average.
Where do Immersion (virtual reality) fans live in Germany?
Immersion (virtual reality) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,804), Bayern (reach 39,556), and Baden-Württemberg (reach 34,815). These three regions account for the largest share of the active audience.
What other brands do Immersion (virtual reality) fans also like?
Beyond Immersion (virtual reality) itself, the audience over-indexes on Unique Gifts (2.04×), Birthday Gifts (1.91×), Christmas Gift (1.84×), and Mülheim (3.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Immersion (virtual reality). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.