Rascasse Audience Intelligence

Immersion (virtual reality) Audience in Germany

A data profile of the people who buy, follow and care about Immersion (virtual reality) in Germany — modelled from more than twelve digital signal sources. Immersion (virtual reality) has an estimated audience of 257,892 people in Germany.

#6628among Topic in Germany#738in Technology & Electronics

The average Immersion (virtual reality) fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Drive, Office 365, Moodle, with strongest over-indexing on Google Drive (19.57× the country average).

Demographically, the Immersion (virtual reality) audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Immersion (virtual reality) fan in Germany is more male, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Immersion (virtual reality) profile in Germany.

Audience size
258K
in Germany
Gender
30.1%♀
69.9% male
Age
36.5
average years
Country rank
#19255
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Immersion (virtual reality) fans

30.1% are female, 69.9% are male, average age 36.5.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Immersion (virtual reality) audience in Germany
MetricValue
Female30.1%
Male69.9%
Average age36.5
Estimated audience size257,892
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Immersion (virtual reality) audience in Germany
Age bracketShare%
16-1923%
20-2922%
30-3923%
40-4921%
50+11%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Immersion (virtual reality) audience comes from Germany.

Worldwide audience distribution share by country for Immersion (virtual reality)
CountryShare
United States32.7%
United Kingdom9.4%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Immersion (virtual reality) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Immersion (virtual reality) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.30×
02Hessen~20K1.17×
03Hamburg~7K1.15×
04Bremen~2K1.13×
05Nordrhein-Westfalen~60K1.07×
06Niedersachsen~30K1.04×
07Rheinland-Pfalz~10K1.03×
08Schleswig-Holstein~9K1.02×
09Sachsen~10K0.99×
10Baden-Württemberg~30K0.97×
11Bayern~40K0.94×
12Saarland~3K0.91×
13Mecklenburg-Vorpommern~4K0.88×
14Sachsen-Anhalt~6K0.85×
15Thüringen~5K0.84×
16Brandenburg~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Immersion (virtual reality), Germany
0.82×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Immersion (virtual reality) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Immersion (virtual reality) audience
#·InterestCategoryAffinity×
01PhotocopierBusiness & Career26.83×
02WebExTechnology & Electronics26.31×
03ToshibaTechnology & Electronics23.16×
04Office 365Technology & Electronics21.52×
05MoodleTechnology & Electronics20.00×
06Google DriveTechnology & Electronics19.57×
07Advanced Micro DevicesTechnology & Electronics17.78×
08Christina ApplegateMovies & TV17.53×
09Google TrendsInternet & Social Media9.95×
10Razer Inc.Technology & Electronics9.85×
11Augmented realityTechnology & Electronics9.17×
12Google ChromeInternet & Social Media7.96×
13Instant GamingGames6.36×
14Solar cellHome & Garden6.19×
15Strategy gamesGames4.98×
16Smart deviceTechnology & Electronics4.31×
17World of WarcraftGames4.21×
18InnovationBusiness & Career2.48×
19TransfermarktSports2.19×
20TagesschauMovies & TV1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Immersion (virtual reality) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Immersion (virtual reality) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.17×
Risk AppetiteTHRILL1.90×
Need for SecurityCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Immersion (virtual reality) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Sports ActivityPOWER0.79×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Immersion (virtual reality) have in Germany?

Immersion (virtual reality) has an estimated audience of 257,892 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Immersion (virtual reality) fans?

30.1% of Immersion (virtual reality) fans are female, 69.9% are male, with an average age of 36.5 years.

03

Which brands do Immersion (virtual reality) fans like most?

Immersion (virtual reality) fans show strongest brand affinity for Google Drive (19.57×), Office 365 (21.52×), and Moodle (20×) over the country average.

04

Where do Immersion (virtual reality) fans live in Germany?

Immersion (virtual reality) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Immersion (virtual reality) fans also like?

Beyond Immersion (virtual reality) itself, the audience over-indexes on Office 365 (21.52×), Moodle (20×), Photocopier (26.83×), and WebEx (26.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Immersion (virtual reality) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Immersion (virtual reality). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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