Immersion (virtual reality) Audience in United States

Immersion (virtual reality) logo

Immersion (virtual reality) has an estimated audience of 1,233,287 people in United States. 51.8% are female, 48.2% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Elsword, Home construction, Home equity, Wikia.

The average Immersion (virtual reality) fan in United States is 35.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Elsword, Home construction, with strongest over-indexing on Lulu 黃路梓茵 (6.63× the country average). Demographically, the Immersion (virtual reality) audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Immersion (virtual reality) fans

Demographic split for Immersion (virtual reality) audience in United States
MetricValue
Female51.8%
Male48.2%
Average age35.7
Estimated audience size1,233,287

Audience persona

The typical Immersion (virtual reality) fan in United States is balanced, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Immersion (virtual reality) in United States
RegionReachAffinity
California175,3741.29×
Texas114,5991.08×
Florida89,3161.07×
New York75,2261.09×
Georgia43,4711.14×
Illinois40,8750.99×
North Carolina39,5051.06×
Pennsylvania39,1050.94×
Virginia35,3091.18×
Ohio34,4270.91×
New Jersey32,8211.05×
Michigan29,9880.93×
Washington29,4261.19×
Arizona28,2561.12×
Tennessee24,8881.01×
Massachusetts23,2550.96×
Maryland22,4171.06×
Missouri21,8591.1×
Indiana21,2430.94×
Arkansas19,9231.96×
Colorado18,8640.97×
South Carolina17,0110.92×
Minnesota16,8240.95×
Alabama16,6160.96×
Oregon16,4571.16×
Wisconsin16,2130.87×
Louisiana15,9931.01×
Kentucky13,9910.9×
Oklahoma13,6110.99×
Connecticut12,2140.99×
Nevada11,8801×
Mississippi10,1541×
Utah10,0220.91×
Kansas8,8270.91×
Iowa8,5270.84×
Hawaii7,3741.39×
New Mexico5,5360.9×
Idaho5,2420.85×
Nebraska4,9080.79×
West Virginia4,3830.76×
Washington, District of Columbia4,3741.18×
New Hampshire4,2820.88×
Maine3,9040.88×
Rhode Island3,5630.91×
Delaware2,9690.87×
Alaska2,9161.11×
Montana2,6880.79×
North Dakota2,4230.96×
South Dakota2,2210.78×
Vermont1,8740.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Immersion (virtual reality) audience
BrandAffinityCategory
Lulu 黃路梓茵6.63×Movies & TV
Elsword24×Games
Home construction2.02×Home & Garden
Home equity2×Home & Garden
Wikia3.11×Internet & Social Media
Israel1.83×Travel & Leisure
ENA (Emergency Nurses Association)10.56×Health
Elie Tahari10.34×Fashion & Accessoires
Litter box1.59×Pets & Animals
Home staging3.73×Home & Garden
Monmouth County, New Jersey6.73×Travel & Leisure
La Opinión4.72×News
Grinch2.62×Movies & TV
JDSU1.97×Business & Career
Sacred Heart Catholic Church (Dubuque, Iowa)7.3×Politics & Society
Atkins diet3.06×Health
Grammarly2.7×Business & Career
Judge Dredd (film)6.68×Movies & TV
Hog Hunting1.92×Sports
Kendra Scott1.65×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Immersion (virtual reality) audience
TraitClusterScore
Early Adopter MentalityPOWER2
Convenience OrientationPREMIUM1.48
Luxury OrientationPREMIUM1.38
Urban LifestyleOPEN1.34
Quality AwarenessPREMIUM1.33
Risk AppetiteTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Immersion (virtual reality)
CountryShare
United States32.7%
United Kingdom9.4%
Germany6.8%

See Immersion (virtual reality) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Immersion (virtual reality) have in United States?

Immersion (virtual reality) has an estimated audience of 1,233,287 people in United States, concentrated in California and Texas.

What is the gender split and age of Immersion (virtual reality) fans?

51.8% of Immersion (virtual reality) fans are female, 48.2% are male, with an average age of 35.7 years.

Which brands do Immersion (virtual reality) fans like most?

Immersion (virtual reality) fans show strongest brand affinity for Lulu 黃路梓茵 (6.63×), Elsword (24×), and Home construction (2.02×) over the country average.

Where do Immersion (virtual reality) fans live in United States?

Immersion (virtual reality) fans in United States are most concentrated in California (reach 175,374), Texas (reach 114,599), and Florida (reach 89,316). These three regions account for the largest share of the active audience.

What other brands do Immersion (virtual reality) fans also like?

Beyond Immersion (virtual reality) itself, the audience over-indexes on Elsword (24×), Home construction (2.02×), Home equity (2×), and Wikia (3.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Immersion (virtual reality). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.