Pendulum Audience in United States

Pendulum logo

Pendulum has an estimated audience of 1,481,239 people in United States. 66.0% are female, 34.0% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Toshiba, Adele, Google Maps, Autism Awareness, Indeed.com.

The average Pendulum fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Toshiba, Adele, Google Maps, with strongest over-indexing on Toshiba (46.87× the country average). Demographically, the Pendulum audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Pendulum fans

Demographic split for Pendulum audience in United States
MetricValue
Female66.0%
Male34.0%
Average age41.7
Estimated audience size1,481,239

Audience persona

The typical Pendulum fan in United States is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Toshiba.

Top regions in United States

Top regions ranked by reach for Pendulum in United States
RegionReachAffinity
California204,3531.25×
Texas151,1981.19×
Florida111,1051.11×
New York91,2071.1×
Illinois50,8441.03×
Pennsylvania49,3430.99×
Georgia49,1561.08×
North Carolina46,5881.05×
Virginia42,6311.18×
Ohio42,5790.93×
New Jersey40,0081.06×
Arizona37,7281.25×
Michigan37,1480.96×
Washington33,6851.13×
Massachusetts31,7801.09×
Tennessee29,6041×
Maryland26,7171.05×
Colorado25,6991.1×
Indiana25,6260.95×
Missouri22,4840.94×
Minnesota20,1290.95×
South Carolina19,7750.89×
Alabama19,3380.93×
Wisconsin19,2390.86×
Oregon18,4301.09×
Louisiana17,9450.94×
Kentucky17,3590.93×
Oklahoma16,7001.02×
Connecticut16,3231.1×
Nevada14,3051×
Utah13,9621.05×
Arkansas11,9910.98×
Kansas11,8491.02×
Iowa11,6030.95×
Mississippi10,5590.87×
Idaho7,5291.01×
Nebraska7,0640.95×
New Mexico7,0400.95×
Hawaii7,0141.1×
New Hampshire5,8611×
West Virginia5,8330.85×
Maine5,2450.99×
Rhode Island4,5010.95×
Washington, District of Columbia4,4180.99×
Montana3,7050.9×
Delaware3,5730.87×
Alaska3,1300.99×
South Dakota2,9840.87×
North Dakota2,6640.88×
Vermont2,4560.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pendulum audience
BrandAffinityCategory
Toshiba46.87×Technology & Electronics
Adele27.68×Music & Radio
Google Maps5.36×Internet & Social Media
Autism Awareness11.72×Health
Indeed.com5.01×Business & Career
Diabetes mellitus awareness7.78×Health
Capital One4.39×Business & Career
Google News6.1×News
Foo Fighters21.5×Music & Radio
Singer-songwriter3.64×Music & Radio
Microblogging7.94×Technology & Electronics
Enterprise Rent-A-Car5.02×Cars & Mobility
Greenhouse7.79×Home & Garden
Apple Store5.76×Shopping
CarGurus4.1×Cars & Mobility
Circle K4.87×Shopping
Crate & Barrel7.28×Home & Garden
Income tax8.25×Business & Career
DuckDuckGo6.02×Internet & Social Media
Diane Keaton4.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pendulum audience
TraitClusterScore
MindfulnessBALANCE4.46
DIY MentalityTHRILL1.79
IndulgenceJOY1.65
Design AffinityPREMIUM1.54
SustainabilityBALANCE1.43
Luxury OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Pendulum
CountryShare
United States41.6%
India10.3%
United Kingdom9.3%

See Pendulum audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Pendulum have in United States?

Pendulum has an estimated audience of 1,481,239 people in United States, concentrated in California and Texas.

What is the gender split and age of Pendulum fans?

66.0% of Pendulum fans are female, 34.0% are male, with an average age of 41.7 years.

Which brands do Pendulum fans like most?

Pendulum fans show strongest brand affinity for Toshiba (46.87×), Adele (27.68×), and Google Maps (5.36×) over the country average.

Where do Pendulum fans live in United States?

Pendulum fans in United States are most concentrated in California (reach 204,353), Texas (reach 151,198), and Florida (reach 111,105). These three regions account for the largest share of the active audience.

What other brands do Pendulum fans also like?

Beyond Pendulum itself, the audience over-indexes on Adele (27.68×), Google Maps (5.36×), Autism Awareness (11.72×), and Indeed.com (5.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pendulum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.