Pendulum Audience in United States

Pendulum logo

Pendulum has an estimated audience of 1,481,239 people in United States. 66.0% are female, 34.0% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Assassin's Creed II, The Devil's Rejects, Regional styles of Mexican music, Throne of Glass, Vocal harmony.

The average Pendulum fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Assassin's Creed II, The Devil's Rejects, Regional styles of Mexican music, with strongest over-indexing on Assassin's Creed II (27.68× the country average). Demographically, the Pendulum audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Pendulum fans

Demographic split for Pendulum audience in United States
MetricValue
Female66.0%
Male34.0%
Average age41.7
Estimated audience size1,481,239

Audience persona

The typical Pendulum fan in United States is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Assassin's Creed II.

Top regions in United States

Top regions ranked by reach for Pendulum in United States
RegionReachAffinity
California204,3531.25×
Texas151,1981.19×
Florida111,1051.11×
New York91,2071.1×
Illinois50,8441.03×
Pennsylvania49,3430.99×
Georgia49,1561.08×
North Carolina46,5881.05×
Virginia42,6311.18×
Ohio42,5790.93×
New Jersey40,0081.06×
Arizona37,7281.25×
Michigan37,1480.96×
Washington33,6851.13×
Massachusetts31,7801.09×
Tennessee29,6041×
Maryland26,7171.05×
Colorado25,6991.1×
Indiana25,6260.95×
Missouri22,4840.94×
Minnesota20,1290.95×
South Carolina19,7750.89×
Alabama19,3380.93×
Wisconsin19,2390.86×
Oregon18,4301.09×
Louisiana17,9450.94×
Kentucky17,3590.93×
Oklahoma16,7001.02×
Connecticut16,3231.1×
Nevada14,3051×
Utah13,9621.05×
Arkansas11,9910.98×
Kansas11,8491.02×
Iowa11,6030.95×
Mississippi10,5590.87×
Idaho7,5291.01×
Nebraska7,0640.95×
New Mexico7,0400.95×
Hawaii7,0141.1×
New Hampshire5,8611×
West Virginia5,8330.85×
Maine5,2450.99×
Rhode Island4,5010.95×
Washington, District of Columbia4,4180.99×
Montana3,7050.9×
Delaware3,5730.87×
Alaska3,1300.99×
South Dakota2,9840.87×
North Dakota2,6640.88×
Vermont2,4560.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pendulum audience
BrandAffinityCategory
Assassin's Creed II27.68×Games
The Devil's Rejects17.02×Movies & TV
Regional styles of Mexican music3.84×Music & Radio
Throne of Glass9.53×Literature
Vocal harmony5.1×Music & Radio
Allama Iqbal Open University46.87×Business & Career
Historic site4.17×Arts & Culture
Product design1.69×Business & Career
Goop4.47×Internet & Social Media
Tezz5.93×Movies & TV
Natural rubber1.72×Cars & Mobility
Mothercare2.67×Kids & Family
Business English4.55×Business & Career
Grinch3.02×Movies & TV
Jingoism1.59×Politics & Society
Picnic5.05×Kids & Family
Governor of Michigan5.12×Politics & Society
Stamp collecting3.06×Home & Garden
La Opinión4.41×News
Voter registration2.89×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pendulum audience
TraitClusterScore
MindfulnessBALANCE4.46
DIY MentalityTHRILL1.79
IndulgenceJOY1.65
Design AffinityPREMIUM1.54
SustainabilityBALANCE1.43
Luxury OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Pendulum
CountryShare
United States41.6%
India10.3%
United Kingdom9.3%

See Pendulum audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Pendulum have in United States?

Pendulum has an estimated audience of 1,481,239 people in United States, concentrated in California and Texas.

What is the gender split and age of Pendulum fans?

66.0% of Pendulum fans are female, 34.0% are male, with an average age of 41.7 years.

Which brands do Pendulum fans like most?

Pendulum fans show strongest brand affinity for Assassin's Creed II (27.68×), The Devil's Rejects (17.02×), and Regional styles of Mexican music (3.84×) over the country average.

Where do Pendulum fans live in United States?

Pendulum fans in United States are most concentrated in California (reach 204,353), Texas (reach 151,198), and Florida (reach 111,105). These three regions account for the largest share of the active audience.

What other brands do Pendulum fans also like?

Beyond Pendulum itself, the audience over-indexes on The Devil's Rejects (17.02×), Regional styles of Mexican music (3.84×), Throne of Glass (9.53×), and Vocal harmony (5.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pendulum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.