Southern hospitality Audience in United States

Southern hospitality logo

Southern hospitality has an estimated audience of 2,622,151 people in United States. 57.7% are female, 42.3% are male, average age 46.9. Top regions: Florida, California, Texas. Top brand affinities: Lulu 黃路梓茵, Assassin's Creed II, Mothercare, Israel, Mount Kilimanjaro.

The average Southern hospitality fan in United States is 46.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Lulu 黃路梓茵, Assassin's Creed II, Mothercare, with strongest over-indexing on Lulu 黃路梓茵 (24.05× the country average). Demographically, the Southern hospitality audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Record label

Demographics of Southern hospitality fans

Demographic split for Southern hospitality audience in United States
MetricValue
Female57.7%
Male42.3%
Average age46.9
Estimated audience size2,622,151

Audience persona

The typical Southern hospitality fan in United States is more female, around 46.9 years old, with strong Family Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Southern hospitality in United States
RegionReachAffinity
Florida271,8081.53×
California215,0670.75×
Texas200,2080.89×
South Carolina197,3065×
New York167,1471.14×
Georgia118,5011.47×
North Carolina118,1841.5×
Pennsylvania91,4411.04×
Illinois86,3940.99×
Kentucky75,1942.29×
Ohio73,5170.91×
Virginia71,2261.12×
New Jersey68,7851.03×
Massachusetts63,7561.23×
Tennessee61,8351.18×
Michigan56,7380.83×
Missouri43,3971.03×
Louisiana43,0461.27×
Maryland41,1850.91×
Washington40,7250.77×
Indiana39,3470.82×
Colorado39,2470.95×
Alabama37,6681.03×
Minnesota35,6930.95×
Wisconsin33,6080.85×
Arizona32,1820.6×
Connecticut26,2901×
Mississippi23,2101.07×
Oregon22,2270.74×
Oklahoma21,1890.73×
Nevada21,1370.83×
Arkansas18,2830.85×
Iowa17,5230.81×
Kansas17,0760.83×
Utah12,2220.52×
Washington, District of Columbia11,6291.48×
New Hampshire9,9290.96×
Nebraska9,9040.75×
Rhode Island9,0521.08×
West Virginia8,3080.68×
Idaho8,2940.63×
Maine7,2610.77×
New Mexico6,4280.49×
Hawaii6,1400.54×
Delaware6,0800.84×
Montana4,8830.67×
South Dakota3,4700.57×
Vermont3,1630.69×
North Dakota2,8780.53×
Alaska2,0910.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern hospitality audience
BrandAffinityCategory
Lulu 黃路梓茵24.05×Movies & TV
Assassin's Creed II19.03×Games
Mothercare4.2×Kids & Family
Israel2.58×Travel & Leisure
Mount Kilimanjaro20×Travel & Leisure
Regional styles of Mexican music2.72×Music & Radio
Allama Iqbal Open University38.33×Business & Career
Stamp collecting3.99×Home & Garden
Natural rubber1.52×Cars & Mobility
Tezz4.78×Movies & TV
Sub Zero (Official)6.58×Literature
Jeep Wagoneer3.69×Cars & Mobility
Business English3.41×Business & Career
Lindy Hop5.97×Music & Radio
Jesse Plemons1.88×Movies & TV
Picnic3.78×Kids & Family
Nurse education1.62×Kids & Family
Nebraska Cornhuskers football1.65×Sports
Livingston County, New York8.87×
Urban horticulture1.58×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern hospitality audience
TraitClusterScore
Family OrientationCONSERVATISM2.31
Risk AppetiteTHRILL2.2
IndulgenceJOY2.19
LGBTQ+ IdentityOPEN1.94
Luxury OrientationPREMIUM1.87
Urban LifestyleOPEN1.77

Worldwide distribution

Worldwide audience distribution share by country for Southern hospitality
CountryShare
United States79.0%
United Kingdom3.5%
Japan2.6%

See Southern hospitality audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Southern hospitality have in United States?

Southern hospitality has an estimated audience of 2,622,151 people in United States, concentrated in Florida and California.

What is the gender split and age of Southern hospitality fans?

57.7% of Southern hospitality fans are female, 42.3% are male, with an average age of 46.9 years.

Which brands do Southern hospitality fans like most?

Southern hospitality fans show strongest brand affinity for Lulu 黃路梓茵 (24.05×), Assassin's Creed II (19.03×), and Mothercare (4.2×) over the country average.

Where do Southern hospitality fans live in United States?

Southern hospitality fans in United States are most concentrated in Florida (reach 271,808), California (reach 215,067), and Texas (reach 200,208). These three regions account for the largest share of the active audience.

What other brands do Southern hospitality fans also like?

Beyond Southern hospitality itself, the audience over-indexes on Assassin's Creed II (19.03×), Mothercare (4.2×), Israel (2.58×), and Mount Kilimanjaro (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern hospitality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.