Rascasse Audience Intelligence

Southern hospitality Audience in United States

A data profile of the people who buy, follow and care about Southern hospitality in United States — modelled from more than twelve digital signal sources. Southern hospitality has an estimated audience of 2,622,151 people in United States.

#5489among Topic in United States#924in Travel & Leisure

The average Southern hospitality fan in United States is 46.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, South Carolina, California.

Top brand affinities include Adele, Toshiba, High-net-worth individual, with strongest over-indexing on Adele (21.98× the country average).

Demographically, the Southern hospitality audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Southern hospitality fan in United States is more female, around 46.9 years old, with strong Indulgence tendencies and a notable affinity for Adele.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Southern hospitality profile in United States.

Audience size
2.6M
in United States
Gender
57.7%♀
42.3% male
Age
46.9
average years
Country rank
#11496
Topic in United States
Fig. 01

Search interest · 12-month trend

+116%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Southern hospitality fans

57.7% are female, 42.3% are male, average age 46.9.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Southern hospitality audience in United States
MetricValue
Female57.7%
Male42.3%
Average age46.9
Estimated audience size2,622,151
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Southern hospitality audience in United States
Age bracketShare%
16-197%
20-2912%
30-3916%
40-4925%
50+40%
Fig. 04

Worldwide distribution

79.0%

of the worldwide Southern hospitality audience comes from United States.

Worldwide audience distribution share by country for Southern hospitality
CountryShare
United States79.0%
United Kingdom3.5%
Japan2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Southern hospitality audience in United States is strongest.

Fig. 05

Top regions by affinity

Southern hospitality fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~200K5.50×
02Kentucky~80K2.53×
03Florida~300K1.79×
04North Carolina~100K1.40×
05Washington, District of Columbia~10K1.38×
06Georgia~100K1.36×
07Louisiana~50K1.34×
08Massachusetts~60K1.16×
09Tennessee~60K1.13×
10Mississippi~20K1.13×
11New York~200K1.09×
12Rhode Island~9K1.08×
13Virginia~70K1.05×
14Alabama~40K1.05×
15New Jersey~70K0.99×
16Connecticut~30K0.98×
17Pennsylvania~90K0.97×
18New Hampshire~10K0.95×
19Illinois~80K0.94×
20Ohio~80K0.94×
21Missouri~40K0.94×
22Minnesota~40K0.94×
23Maryland~40K0.92×
24Delaware~6K0.90×
25Arkansas~20K0.88×
26Colorado~40K0.87×
27Vermont~4K0.86×
28Maine~8K0.85×
29Texas~200K0.82×
30Indiana~40K0.82×
31Wisconsin~30K0.82×
32Kansas~20K0.82×
33North Dakota~4K0.82×
34Iowa~20K0.81×
35Nebraska~10K0.81×
36Montana~6K0.80×
37West Virginia~10K0.79×
38South Dakota~5K0.79×
39Alaska~4K0.79×
40Michigan~50K0.78×
41Nevada~20K0.78×
42Oregon~20K0.76×
43Oklahoma~20K0.76×
44Washington~40K0.74×
45Idaho~10K0.72×
46Hawaii~8K0.70×
47California~200K0.69×
48Arizona~40K0.67×
49New Mexico~8K0.64×
50Utah~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Southern hospitality, United States
0.59×1.00×5.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Southern hospitality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Southern hospitality audience
#·InterestCategoryAffinity×
01ToshibaTechnology & Electronics33.46×
02LibreOfficeTechnology & Electronics32.88×
03Antibacterial soapHome & Garden29.98×
04AdeleMusic & Radio21.98×
05LouvreTravel & Leisure20.00×
06High-net-worth individualBusiness & Career9.57×
07Key FoodShopping9.47×
08Pressure cookingHome & Garden9.01×
09Family carCars & Mobility7.70×
10GreenhouseHome & Garden7.15×
11Maison MargielaFashion & Accessoires7.13×
12The UPS StoreShopping3.47×
13InnovationBusiness & Career2.98×
14Home AppliancesHome & Garden2.76×
15KitchenwareHome & Garden2.60×
16RenovationHome & Garden2.35×
17CVS PharmacyShopping2.31×
18Trader Joe'sShopping2.27×
19Hobby LobbyHome & Garden1.95×
20Target CorporationShopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Southern hospitality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Southern hospitality audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.63×
Family OrientationCONSERVATISM2.59×
PatriotismCONSERVATISM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Southern hospitality audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.89×
Healthy LifestyleBALANCE0.94×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Southern hospitality have in United States?

Southern hospitality has an estimated audience of 2,622,151 people in United States, concentrated in Florida and South Carolina.

02

What is the gender split and age of Southern hospitality fans?

57.7% of Southern hospitality fans are female, 42.3% are male, with an average age of 46.9 years.

03

Which brands do Southern hospitality fans like most?

Southern hospitality fans show strongest brand affinity for Adele (21.98×), Toshiba (33.46×), and High-net-worth individual (9.57×) over the country average.

04

Where do Southern hospitality fans live in United States?

Southern hospitality fans in United States are most concentrated in Florida (reach ~300K), South Carolina (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Southern hospitality fans also like?

Beyond Southern hospitality itself, the audience over-indexes on Toshiba (33.46×), High-net-worth individual (9.57×), Louvre (20×), and The UPS Store (3.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Southern hospitality audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern hospitality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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