Love It or List It Audience in United States

Love It or List It logo

Love It or List It has an estimated audience of 1,919,046 people in United States. 65.9% are female, 34.1% are male, average age 44.4. Top regions: California, Florida, Texas. Top brand affinities: Khan Academy, Autism Awareness, This Is Us (TV series), Diabetes mellitus awareness, Full House.

The average Love It or List It fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Khan Academy, Autism Awareness, This Is Us (TV series), with strongest over-indexing on Khan Academy (30.65× the country average). Demographically, the Love It or List It audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Love It or List It fans

Demographic split for Love It or List It audience in United States
MetricValue
Female65.9%
Male34.1%
Average age44.4
Estimated audience size1,919,046

Audience persona

The typical Love It or List It fan in United States is more female, around 44.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for Love It or List It in United States
RegionReachAffinity
California141,0470.67×
Florida125,0930.96×
Texas122,0290.74×
New York119,8451.12×
North Carolina81,9081.42×
Pennsylvania79,3191.23×
Ohio74,8281.27×
Illinois67,2401.05×
Georgia65,9161.11×
Michigan61,1321.22×
New Jersey58,2441.19×
Virginia56,5371.21×
Massachusetts45,8051.21×
Tennessee39,5211.03×
Maryland38,6481.17×
Indiana36,3481.04×
South Carolina36,0461.25×
Missouri35,9161.16×
Arizona35,0630.89×
Wisconsin34,0821.18×
Washington33,0490.86×
Minnesota32,2611.17×
Colorado28,5620.94×
Kentucky25,7881.07×
Alabama25,1390.94×
Connecticut23,6281.23×
Louisiana20,4220.83×
Oregon19,1050.87×
Oklahoma18,2770.86×
Iowa17,8701.13×
Kansas15,3871.02×
Nevada14,1070.76×
Arkansas13,4450.85×
Mississippi12,7720.81×
Utah12,7300.74×
New Hampshire10,4401.38×
Nebraska9,2220.96×
West Virginia8,3290.93×
Idaho7,3640.77×
Maine7,3271.07×
Rhode Island7,1911.18×
New Mexico6,4010.67×
Delaware6,1871.17×
Hawaii5,8620.71×
Washington, District of Columbia5,1060.89×
South Dakota3,9560.89×
Montana3,9310.74×
Vermont3,4671.03×
North Dakota3,2590.83×
Wyoming2,9391.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Love It or List It audience
BrandAffinityCategory
Khan Academy30.65×Business & Career
Autism Awareness19.03×Health
This Is Us (TV series)27.52×Movies & TV
Diabetes mellitus awareness12.48×Health
Full House26.62×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Jane the Virgin25.51×Movies & TV
Capital One5.12×Business & Career
Google Maps4.51×Internet & Social Media
Income tax13.19×Business & Career
Sex and the City6.91×Movies & TV
Jean Paul Gaultier17.86×Fashion & Accessoires
Houzz9.59×Home & Garden
High-net-worth individual10.18×Business & Career
Do it yourself (DIY)3.35×Home & Garden
Hobby Lobby3.44×Home & Garden
Family car9.17×Cars & Mobility
Indeed.com3.39×Business & Career
Patagonia6.87×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Love It or List It audience
TraitClusterScore
Urban LifestyleOPEN3.05
Family OrientationCONSERVATISM2.93
DIY MentalityTHRILL2.71
Design AffinityPREMIUM2.7
Luxury OrientationPREMIUM2.51
LGBTQ+ IdentityOPEN1.86

Worldwide distribution

Worldwide audience distribution share by country for Love It or List It
CountryShare
United States74.9%
Canada7.4%
United Kingdom4.9%

See Love It or List It audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Love It or List It have in United States?

Love It or List It has an estimated audience of 1,919,046 people in United States, concentrated in California and Florida.

What is the gender split and age of Love It or List It fans?

65.9% of Love It or List It fans are female, 34.1% are male, with an average age of 44.4 years.

Which brands do Love It or List It fans like most?

Love It or List It fans show strongest brand affinity for Khan Academy (30.65×), Autism Awareness (19.03×), and This Is Us (TV series) (27.52×) over the country average.

Where do Love It or List It fans live in United States?

Love It or List It fans in United States are most concentrated in California (reach 141,047), Florida (reach 125,093), and Texas (reach 122,029). These three regions account for the largest share of the active audience.

What other brands do Love It or List It fans also like?

Beyond Love It or List It itself, the audience over-indexes on Autism Awareness (19.03×), This Is Us (TV series) (27.52×), Diabetes mellitus awareness (12.48×), and Full House (26.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Love It or List It. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.