Rascasse Audience Intelligence

Love It or List It Audience in United States

A data profile of the people who buy, follow and care about Love It or List It in United States — modelled from more than twelve digital signal sources. Love It or List It has an estimated audience of 1,795,570 people in United States.

#975among Movie / TV Show / Series in United States#2457in Movies & TV

The average Love It or List It fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include High-net-worth individual, Family car, True Detective, with strongest over-indexing on High-net-worth individual (12.4× the country average).

Demographically, the Love It or List It audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Love It or List It fan in United States is more female, around 44.4 years old, with strong Family Orientation tendencies and a notable affinity for High-net-worth individual.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Love It or List It profile in United States.

Audience size
1.8M
in United States
Gender
65.9%♀
34.1% male
Age
44.4
average years
Country rank
#15489
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Love It or List It viewers

65.9% are female, 34.1% are male, average age 44.4.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Love It or List It audience in United States
MetricValue
Female65.9%
Male34.1%
Average age44.4
Estimated audience size1,795,570
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Love It or List It audience in United States
Age bracketShare%
16-196%
20-2918%
30-3922%
40-4923%
50+31%
Fig. 04

Worldwide distribution

72.3%

of the worldwide Love It or List It audience comes from United States.

Worldwide audience distribution share by country for Love It or List It
CountryShare
United States72.3%
Canada7.1%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Love It or List It audience in United States is strongest.

Fig. 05

Top regions by affinity

Love It or List It fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~80K1.33×
02New Hampshire~9K1.25×
03Ohio~70K1.23×
04Delaware~6K1.22×
05Michigan~60K1.21×
06Connecticut~20K1.20×
07South Carolina~30K1.19×
08Pennsylvania~80K1.18×
09Wisconsin~30K1.18×
10Massachusetts~40K1.16×
11Maryland~40K1.16×
12Virginia~50K1.15×
13New Jersey~60K1.14×
14Missouri~30K1.12×
15Minnesota~30K1.12×
16Rhode Island~7K1.12×
17Iowa~20K1.10×
18New York~100K1.06×
19Georgia~60K1.06×
20Kentucky~30K1.05×
21Maine~7K1.05×
22Nebraska~10K1.04×
23Vermont~3K1.03×
24Tennessee~40K1.01×
25Indiana~40K1.01×
26Kansas~20K1.01×
27Illinois~60K1.00×
28West Virginia~9K0.99×
29North Dakota~4K0.98×
30South Dakota~4K0.97×
31Alabama~30K0.96×
32Florida~100K0.95×
33Washington, District of Columbia~6K0.95×
34Colorado~30K0.93×
35Alaska~4K0.92×
36Louisiana~20K0.91×
37Oklahoma~20K0.90×
38Idaho~9K0.90×
39Arizona~40K0.89×
40Arkansas~10K0.89×
41Montana~5K0.89×
42Oregon~20K0.87×
43Mississippi~10K0.87×
44New Mexico~8K0.85×
45Washington~30K0.84×
46Hawaii~7K0.84×
47Utah~10K0.83×
48Nevada~10K0.79×
49Texas~100K0.71×
50California~100K0.66×
Fig. 06

Affinity by region

Affinity by region — Love It or List It, United States
0.66×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Love It or List It audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Love It or List It audience
#·InterestCategoryAffinity×
01Home Renovation ShowsMovies & TV39.58×
02Antibacterial soapHome & Garden39.58×
03Burj KhalifaTravel & Leisure20.00×
04Property BrothersMovies & TV13.62×
05High-net-worth individualBusiness & Career12.40×
06Family carCars & Mobility12.27×
07Pressure cookingHome & Garden9.36×
08True DetectiveMovies & TV7.54×
09Khan AcademyBusiness & Career7.22×
10Sex and the CityMovies & TV6.10×
11Discount TireShopping5.65×
12IKEAHome & Garden3.45×
13Home AppliancesHome & Garden3.00×
14Burger KingFood & Beverages2.87×
15NordstromShopping2.67×
16Home improvementHome & Garden2.29×
17WineFood & Beverages2.25×
18RecipesFood & Beverages2.13×
19WalmartShopping2.13×
20CookingFood & Beverages1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Love It or List It audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Love It or List It audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.51×
Urban LifestyleOPEN3.33×
DIY MentalityTHRILL2.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Love It or List It audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.85×
IndividualismJOY0.86×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Love It or List It have in United States?

Love It or List It has an estimated audience of 1,795,570 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Love It or List It viewers?

65.9% of Love It or List It fans are female, 34.1% are male, with an average age of 44.4 years.

03

Which brands do Love It or List It fans like most?

Love It or List It fans show strongest brand affinity for High-net-worth individual (12.4×), Family car (12.27×), and True Detective (7.54×) over the country average.

04

Where do Love It or List It fans live in United States?

Love It or List It fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Love It or List It fans also like?

Beyond Love It or List It itself, the audience over-indexes on Family car (12.27×), True Detective (7.54×), Discount Tire (5.65×), and Khan Academy (7.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Love It or List It audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Love It or List It. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →