Rascasse Audience Intelligence

The Real Housewives of Miami Audience in United States

A data profile of the people who buy, follow and care about The Real Housewives of Miami in United States — modelled from more than twelve digital signal sources. The Real Housewives of Miami has an estimated audience of 915,230 people in United States.

#10among Reality in United States#2027among Movie / TV Show / Series in United States#4621in Movies & TV

The average The Real Housewives of Miami fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include QVC, Discount stores, Mortgage loans, with strongest over-indexing on QVC (6.46× the country average).

Demographically, the The Real Housewives of Miami audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Real Housewives of Miami fan in United States is more female, around 40.4 years old, with strong Convenience Orientation tendencies and a notable affinity for QVC.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Real Housewives of Miami profile in United States.

Audience size
915K
in United States
Gender
77.8%♀
22.2% male
Age
40.4
average years
Country rank
#25118
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Real Housewives of Miami viewers

77.8% are female, 22.2% are male, average age 40.4.

Fig. 02

Gender split

77.8%
Female
22.2%
Male
Demographic split for The Real Housewives of Miami audience in United States
MetricValue
Female77.8%
Male22.2%
Average age40.4
Estimated audience size915,230
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the The Real Housewives of Miami audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4926%
50+18%
Fig. 04

Worldwide distribution

80.4%

of the worldwide The Real Housewives of Miami audience comes from United States.

Worldwide audience distribution share by country for The Real Housewives of Miami
CountryShare
United States80.4%
United Kingdom6.4%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Real Housewives of Miami audience in United States is strongest.

Fig. 05

Top regions by affinity

The Real Housewives of Miami fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K1.63×
02New York~80K1.48×
03California~100K1.39×
04New Jersey~30K1.31×
05Washington, District of Columbia~4K1.30×
06Pennsylvania~40K1.26×
07Illinois~40K1.25×
08Massachusetts~20K1.16×
09Connecticut~10K1.15×
10Nevada~10K1.13×
11Alaska~2K1.10×
12Hawaii~4K1.09×
13Vermont~2K1.09×
14Rhode Island~3K1.08×
15Arizona~20K1.07×
16Texas~80K1.05×
17Maryland~20K1.05×
18Delaware~3K1.05×
19North Dakota~2K1.05×
20Virginia~20K1.04×
21South Dakota~2K1.03×
22Montana~3K1.02×
23Georgia~30K1.00×
24Oregon~10K0.99×
25North Carolina~30K0.98×
26Wisconsin~10K0.98×
27South Carolina~10K0.98×
28Kansas~7K0.98×
29Arkansas~7K0.97×
30Maine~3K0.97×
31Michigan~20K0.96×
32Colorado~10K0.96×
33New Mexico~4K0.96×
34New Hampshire~3K0.96×
35Tennessee~20K0.95×
36Minnesota~10K0.95×
37Louisiana~10K0.95×
38Washington~20K0.94×
39Idaho~4K0.92×
40West Virginia~4K0.92×
41Missouri~10K0.91×
42Mississippi~7K0.90×
43Nebraska~4K0.90×
44Alabama~10K0.88×
45Kentucky~10K0.88×
46Indiana~10K0.85×
47Oklahoma~9K0.85×
48Iowa~6K0.84×
49Ohio~20K0.83×
50Utah~7K0.83×
Fig. 06

Affinity by region

Affinity by region — The Real Housewives of Miami, United States
0.83×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Real Housewives of Miami audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Real Housewives of Miami audience
#·InterestCategoryAffinity×
01The Real Housewives of Beverly HillsMovies & TV13.50×
02Ian McKellenMovies & TV10.46×
03Eiza GonzálezMovies & TV9.30×
04Orange Is the New BlackMovies & TV9.15×
05Taron EgertonMovies & TV8.98×
06Liza MinnelliMusic & Radio8.22×
07QVCMovies & TV6.46×
08Single-family detached homeHome & Garden5.43×
09Bravo (U.S. TV channel)Movies & TV5.14×
10Soap operaMovies & TV5.14×
11US Open (tennis)Sports5.06×
12Weather forecastingHome & Garden4.24×
13Discount storesShopping3.85×
14Shopping mallsShopping3.08×
15Mortgage loansBusiness & Career3.06×
16TMZInternet & Social Media2.81×
17PinterestInternet & Social Media2.18×
18Planet FitnessSports2.16×
19FurnitureHome & Garden1.98×
20AirbnbTravel & Leisure1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Real Housewives of Miami audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Real Housewives of Miami audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.73×
Price SensitivityPREMIUM1.66×
Quality AwarenessPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Real Housewives of Miami audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.66×
Pet OwnershipJOY0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Real Housewives of Miami have in United States?

The Real Housewives of Miami has an estimated audience of 915,230 people in United States, concentrated in California and Florida.

02

What is the gender split and age of The Real Housewives of Miami viewers?

77.8% of The Real Housewives of Miami fans are female, 22.2% are male, with an average age of 40.4 years.

03

Which brands do The Real Housewives of Miami fans like most?

The Real Housewives of Miami fans show strongest brand affinity for QVC (6.46×), Discount stores (3.85×), and Mortgage loans (3.06×) over the country average.

04

Where do The Real Housewives of Miami fans live in United States?

The Real Housewives of Miami fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Real Housewives of Miami fans also like?

Beyond The Real Housewives of Miami itself, the audience over-indexes on Discount stores (3.85×), Mortgage loans (3.06×), Shopping malls (3.08×), and The Real Housewives of Beverly Hills (13.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Reality audiences in United States

See The Real Housewives of Miami audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Real Housewives of Miami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →