The Real Housewives of Miami Audience in United States

The Real Housewives of Miami logo

The Real Housewives of Miami has an estimated audience of 919,038 people in United States. 77.8% are female, 22.2% are male, average age 40.4. Top regions: Florida, California, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Google Maps, Pitch Perfect, Capital One.

The average The Real Housewives of Miami fan in United States is 40.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Google Maps, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the The Real Housewives of Miami audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Demographics of The Real Housewives of Miami fans

Demographic split for The Real Housewives of Miami audience in United States
MetricValue
Female77.8%
Male22.2%
Average age40.4
Estimated audience size919,038

Audience persona

The typical The Real Housewives of Miami fan in United States is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for The Real Housewives of Miami in United States
RegionReachAffinity
Florida126,2882.03×
California83,9580.83×
New York57,7461.12×
Texas56,7060.72×
Pennsylvania39,1331.26×
Illinois23,0130.75×
Georgia21,1770.75×
New Jersey20,1290.86×
Virginia17,8940.8×
North Carolina17,0800.62×
Ohio16,0300.57×
Michigan15,6320.65×
Arizona13,7260.73×
Maryland13,6500.86×
Tennessee12,4160.67×
Massachusetts12,3170.68×
Missouri12,3160.83×
Alabama11,4990.9×
Arkansas10,6981.41×
Indiana9,8910.59×
South Carolina9,4260.68×
Oregon9,0590.86×
Kentucky8,7120.76×
Washington8,6680.47×
Colorado8,3650.58×
Louisiana8,2360.69×
Kansas8,1231.12×
Wisconsin8,0980.59×
Nevada7,0350.79×
Mississippi6,9470.92×
Minnesota6,9460.53×
Oklahoma6,0360.59×
Connecticut5,8520.63×
Utah4,8030.58×
Idaho4,5901×
West Virginia4,5881.07×
Alaska4,5792.33×
Hawaii4,0471.02×
Iowa4,0230.53×
Montana3,9911.57×
New Mexico3,9890.87×
South Dakota3,9401.85×
North Dakota3,8362.03×
New Hampshire3,7801.04×
Wyoming3,7112.72×
Nebraska3,7020.8×
Rhode Island3,6501.25×
Maine3,6481.11×
Vermont3,5902.23×
Delaware3,2691.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Real Housewives of Miami audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Maps6.36×Internet & Social Media
Pitch Perfect24.27×Movies & TV
Capital One6.19×Business & Career
Kendra Scott15.4×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Indeed.com5.5×Business & Career
Barbra Streisand16.26×Music & Radio
Alexandra Daddario11.95×Movies & TV
Twin Peaks9.4×Movies & TV
Income tax13.19×Business & Career
Diane Keaton6.42×Movies & TV
Scrubs (TV series)30.16×Movies & TV
Matt Bomer17.85×Movies & TV
Antonio Banderas17.69×Movies & TV
Beetlejuice4.89×Movies & TV
Google News5.86×News
Circle K6.95×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Real Housewives of Miami audience
TraitClusterScore
Design AffinityPREMIUM1.53
Luxury OrientationPREMIUM1.49
ExtroversionTHRILL1.44
MindfulnessBALANCE1.42
DIY MentalityTHRILL1.27
CreativityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for The Real Housewives of Miami
CountryShare
United States78.5%
United Kingdom6.4%
Canada3.5%

See The Real Housewives of Miami audiences in other countries

More Reality audiences in United States

Frequently asked questions

How many fans does The Real Housewives of Miami have in United States?

The Real Housewives of Miami has an estimated audience of 919,038 people in United States, concentrated in Florida and California.

What is the gender split and age of The Real Housewives of Miami fans?

77.8% of The Real Housewives of Miami fans are female, 22.2% are male, with an average age of 40.4 years.

Which brands do The Real Housewives of Miami fans like most?

The Real Housewives of Miami fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Google Maps (6.36×) over the country average.

Where do The Real Housewives of Miami fans live in United States?

The Real Housewives of Miami fans in United States are most concentrated in Florida (reach 126,288), California (reach 83,958), and New York (reach 57,746). These three regions account for the largest share of the active audience.

What other brands do The Real Housewives of Miami fans also like?

Beyond The Real Housewives of Miami itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Google Maps (6.36×), Pitch Perfect (24.27×), and Capital One (6.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Real Housewives of Miami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.