A data profile of the people who buy, follow and care about Porsche in Spain — modelled from more than twelve digital signal sources. Porsche has an estimated audience of 3,356,706 people in Spain.
The average Porsche fan in Spain is 42.4 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Automobiles, MotoGP, El Economista, with strongest over-indexing on Automobiles (1.77× the country average).
Demographically, the Porsche audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Porsche fan in Spain is more male, around 42.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Automobiles.
The key figures that characterise the Porsche profile in Spain.
29.8% are female, 70.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 42.4 |
| Estimated audience size | 3,356,706 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Porsche audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.5% |
| Germany | 7.5% |
| Italy | 6.3% |
Where the Porsche audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~700K | 1.22× | |
| 02 | Galicia | ~200K | 1.18× | |
| 03 | Comunidad Valenciana | ~400K | 1.16× | |
| 04 | Community of Madrid | ~600K | 1.13× | |
| 05 | Balearic Islands | ~100K | 1.13× | |
| 06 | Region of Murcia | ~100K | 1.06× | |
| 07 | Aragon | ~90K | 1.06× | |
| 08 | Principality of Asturias | ~80K | 1.05× | |
| 09 | Canary Islands | ~200K | 0.99× | |
| 10 | Andalusia | ~600K | 0.98× | |
| 11 | Castile and León | ~100K | 0.98× | |
| 12 | Basque Autonomous Country | ~100K | 0.98× | |
| 13 | Castilla-La Mancha | ~100K | 0.95× | |
| 14 | Cantabria | ~40K | 0.85× | |
| 15 | Navarre | ~40K | 0.85× | |
| 16 | La Rioja | ~20K | 0.79× | |
| 17 | Extremadura | ~50K | 0.71× |
The strongest cross-interests of the Porsche audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rallying | Sports | 2.65× | ||
| 02 | Lamborghini | Cars & Mobility | 2.40× | ||
| 03 | Motorcycle accessories | Cars & Mobility | 2.20× | ||
| 04 | Motorcycle helmet | Cars & Mobility | 2.19× | ||
| 05 | Motorcycle sport | Sports | 2.04× | ||
| 06 | El Economista | News | 1.93× | ||
| 07 | Hybrids | Cars & Mobility | 1.93× | ||
| 08 | Engine | Cars & Mobility | 1.83× | ||
| 09 | Automobiles | Cars & Mobility | 1.77× | ||
| 10 | MotoGP | Sports | 1.68× | ||
| 11 | Sport bike | Cars & Mobility | 1.68× | ||
| 12 | Coches.net | Cars & Mobility | 1.64× | ||
| 13 | Motorcycle racing | Cars & Mobility | 1.63× | ||
| 14 | Motorcycle club | Cars & Mobility | 1.63× | ||
| 15 | SUVs | Cars & Mobility | 1.58× | ||
| 16 | Toyota | Cars & Mobility | 1.57× | ||
| 17 | Motor vehicle | Cars & Mobility | 1.56× | ||
| 18 | Škoda Auto | Cars & Mobility | 1.55× | ||
| 19 | Motorcycling | Cars & Mobility | 1.54× | ||
| 20 | Formula One | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.26× | |
| Patriotism | CONSERVATISM | 1.24× | |
| Career Orientation | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Tradition | CONSERVATISM | 0.64× | |
| Spirituality | BALANCE | 0.65× |
Porsche's target market in Spain covers an estimated 3,356,706 people, concentrated in Catalonia and Andalusia.
29.8% of the Porsche audience are female, 70.2% are male, with an average age of 42.4 years.
Porsche fans show strongest brand affinity for Automobiles (1.77×), MotoGP (1.68×), and El Economista (1.93×) over the country average.
Porsche fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~600K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Porsche itself, the audience over-indexes on MotoGP (1.68×), El Economista (1.93×), Coches.net (1.64×), and Engine (1.83×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Porsche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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