Rascasse Audience Intelligence

LaFerrari Audience in United States

A data profile of the people who buy, follow and care about LaFerrari in United States — modelled from more than twelve digital signal sources. LaFerrari has an estimated audience of 254,163 people in United States.

#369among Car type in United States#434among Car Model in United States#1376in Cars & Mobility

The average LaFerrari fan in United States is 30.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mercedes-AMG GT, Range Rover Classic, Ferrari World, with strongest over-indexing on Mercedes-AMG GT (236.91× the country average).

Demographically, the LaFerrari audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LaFerrari fan in United States is more male, around 30.0 years old, with strong Family Orientation tendencies and a notable affinity for Mercedes-AMG GT.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LaFerrari profile in United States.

Audience size
254K
in United States
Gender
17.4%♀
82.6% male
Age
30.0
average years
Country rank
#52424
Car Model in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LaFerrari fans

17.4% are female, 82.6% are male, average age 30.0.

Fig. 02

Gender split

17.4%
Female
82.6%
Male
Demographic split for LaFerrari audience in United States
MetricValue
Female17.4%
Male82.6%
Average age30.0
Estimated audience size254,163
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the LaFerrari audience in United States
Age bracketShare%
16-1950%
20-2918%
30-3914%
40-4911%
50+8%
Fig. 04

Worldwide distribution

16.1%

of the worldwide LaFerrari audience comes from United States.

Worldwide audience distribution share by country for LaFerrari
CountryShare
United States16.1%
India12.6%
Germany10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LaFerrari audience in United States is strongest.

Fig. 05

Top regions by affinity

LaFerrari fans by region: top regions in United States
#RegionReachAffinity×
01California~50K1.69×
02Florida~30K1.60×
03Utah~3K1.46×
04Texas~30K1.37×
05Arizona~7K1.28×
06Nevada~3K1.28×
07Washington~7K1.27×
08Georgia~10K1.25×
09New Jersey~8K1.23×
10Connecticut~3K1.21×
11Colorado~5K1.18×
12New York~20K1.13×
13Massachusetts~6K1.12×
14Oregon~3K1.10×
15Idaho~1K1.08×
16Illinois~9K1.07×
17North Carolina~8K1.07×
18Michigan~7K1.06×
19Virginia~7K1.06×
20Tennessee~5K1.01×
21Indiana~5K1.00×
22Maryland~5K1.00×
23Kansas~2K0.99×
24New Hampshire<1K0.97×
25Missouri~4K0.96×
26Pennsylvania~8K0.95×
27Oklahoma~3K0.94×
28Nebraska~1K0.94×
29Hawaii~1K0.94×
30New Mexico~1K0.93×
31Washington, District of Columbia<1K0.93×
32South Carolina~4K0.92×
33Rhode Island<1K0.92×
34Ohio~7K0.91×
35Minnesota~3K0.91×
36Alabama~3K0.90×
37Louisiana~3K0.90×
38Montana<1K0.90×
39South Dakota<1K0.88×
40Kentucky~3K0.87×
41Alaska<1K0.87×
42North Dakota<1K0.86×
43Wisconsin~3K0.85×
44Arkansas~2K0.85×
45Delaware<1K0.85×
46Vermont<1K0.85×
47Iowa~2K0.81×
48Maine<1K0.80×
49West Virginia<1K0.78×
50Mississippi~2K0.73×
Fig. 06

Affinity by region

Affinity by region — LaFerrari, United States
0.73×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LaFerrari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LaFerrari audience
#·InterestCategoryAffinity×
01Range Rover ClassicCars & Mobility381.52×
02Mercedes-AMG GTCars & Mobility236.91×
03Porsche 718Cars & Mobility161.89×
04Ferrari WorldTravel & Leisure159.30×
05Maserati LevanteCars & Mobility97.77×
06Maserati GhibliCars & Mobility85.55×
07Alfa Romeo GiuliaCars & Mobility39.25×
08Lexus NXCars & Mobility30.55×
09Lexus GXCars & Mobility20.00×
10Porsche MacanCars & Mobility20.00×
11BMW X6Cars & Mobility18.64×
12Porsche CayenneCars & Mobility18.14×
13Acura MDXCars & Mobility17.19×
14Honda PilotCars & Mobility12.38×
15Nissan RogueCars & Mobility12.21×
16Hybrid electric vehicleCars & Mobility11.84×
17Family carCars & Mobility10.22×
18HatchbackCars & Mobility8.66×
19Kia MotorsCars & Mobility6.57×
20LexusCars & Mobility6.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LaFerrari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LaFerrari audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.00×
Career OrientationPOWER2.37×
Risk AppetiteTHRILL2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LaFerrari audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
MindfulnessBALANCE0.80×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LaFerrari have in United States?

LaFerrari has an estimated audience of 254,163 people in United States, concentrated in California and Texas.

02

What is the gender split and age of LaFerrari fans?

17.4% of LaFerrari fans are female, 82.6% are male, with an average age of 30.0 years.

03

Which brands do LaFerrari fans like most?

LaFerrari fans show strongest brand affinity for Mercedes-AMG GT (236.91×), Range Rover Classic (381.52×), and Ferrari World (159.3×) over the country average.

04

Where do LaFerrari fans live in United States?

LaFerrari fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do LaFerrari fans also like?

Beyond LaFerrari itself, the audience over-indexes on Range Rover Classic (381.52×), Ferrari World (159.3×), Porsche 718 (161.89×), and Maserati Levante (97.77×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for LaFerrari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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