Audi RS5 Audience in United States

Audi RS5 logo

Audi RS5 has an estimated audience of 440,327 people in United States. 12.5% are female, 87.5% are male, average age 28.6. Top regions: California, Texas, Florida. Top brand affinities: American University in the Emirates, Hammock camping, Elsword, Hipster, Iyanla Vanzant.

The average Audi RS5 fan in United States is 28.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include American University in the Emirates, Hammock camping, Elsword, with strongest over-indexing on American University in the Emirates (485.76× the country average). Demographically, the Audi RS5 audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Audi RS5 fans

Demographic split for Audi RS5 audience in United States
MetricValue
Female12.5%
Male87.5%
Average age28.6
Estimated audience size440,327

Audience persona

The typical Audi RS5 fan in United States is more male, around 28.6 years old, with strong Family Orientation tendencies and a notable affinity for American University in the Emirates.

Top regions in United States

Top regions ranked by reach for Audi RS5 in United States
RegionReachAffinity
California79,0141.63×
Texas48,5441.28×
Florida41,8701.4×
New York32,4501.32×
Illinois20,5901.4×
Georgia17,3891.28×
New Jersey16,4831.47×
Pennsylvania16,0391.08×
North Carolina14,6881.11×
Washington13,3111.51×
Ohio12,1750.9×
Virginia11,9601.12×
Massachusetts10,5371.21×
Michigan10,5230.91×
Arizona10,3501.15×
Colorado9,7741.41×
Maryland8,9461.18×
Tennessee8,2170.93×
Indiana7,3380.91×
Connecticut6,5311.48×
Minnesota6,5131.03×
Missouri6,3070.89×
South Carolina6,0560.91×
Wisconsin5,8310.88×
Oregon5,2011.03×
Nevada5,1631.21×
Alabama5,0370.82×
Utah4,9621.26×
Louisiana4,6090.81×
Kentucky4,1590.75×
Oklahoma4,0340.83×
Kansas3,0110.87×
Iowa2,6840.74×
Arkansas2,4630.68×
Mississippi2,4250.67×
Idaho2,1750.98×
New Mexico2,1690.98×
Nebraska2,0160.91×
New Hampshire1,8221.05×
Hawaii1,4790.78×
Rhode Island1,3910.99×
West Virginia1,3510.66×
Washington, District of Columbia1,2090.91×
Maine1,1800.75×
Delaware1,1510.95×
Montana8780.72×
South Dakota6200.61×
Alaska5890.63×
Vermont5700.74×
North Dakota5350.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audi RS5 audience
BrandAffinityCategory
American University in the Emirates485.76×Business & Career
Hammock camping20×Travel & Leisure
Elsword33.96×Games
Hipster15.75×Politics & Society
Iyanla Vanzant19.5×Business & Career
TVNotas12.95×News
Academy Award for Best Original Score20×Movies & TV
Ixtapaluca20×Travel & Leisure
Endless Space24.22×Games
Naperville, Illinois7.98×Travel & Leisure
Northrop Grumman6.23×Business & Career
Arrietty14.05×Movies & TV
IWeb17.42×
Title Nine9.04×Fashion & Accessoires
Academy Award for Best Film Editing11.3×Movies & TV
Leverage (TV series)5.36×Movies & TV
Notre Dame Fighting Irish football4.1×Sports
Acoustic music3.61×Music & Radio
Goose (band)4.84×Pets & Animals
Hog Hunting2.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audi RS5 audience
TraitClusterScore
Family OrientationCONSERVATISM2.92
Luxury OrientationPREMIUM2.03
Price SensitivityPREMIUM1.72
Quality AwarenessPREMIUM1.7
Risk AppetiteTHRILL1.67
Need for SecurityCONSERVATISM1.61

Worldwide distribution

Worldwide audience distribution share by country for Audi RS5
CountryShare
United States27.7%
Germany11.8%
Poland7.9%

See Audi RS5 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Audi RS5 have in United States?

Audi RS5 has an estimated audience of 440,327 people in United States, concentrated in California and Texas.

What is the gender split and age of Audi RS5 fans?

12.5% of Audi RS5 fans are female, 87.5% are male, with an average age of 28.6 years.

Which brands do Audi RS5 fans like most?

Audi RS5 fans show strongest brand affinity for American University in the Emirates (485.76×), Hammock camping (20×), and Elsword (33.96×) over the country average.

Where do Audi RS5 fans live in United States?

Audi RS5 fans in United States are most concentrated in California (reach 79,014), Texas (reach 48,544), and Florida (reach 41,870). These three regions account for the largest share of the active audience.

What other brands do Audi RS5 fans also like?

Beyond Audi RS5 itself, the audience over-indexes on Hammock camping (20×), Elsword (33.96×), Hipster (15.75×), and Iyanla Vanzant (19.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi RS5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.