Rascasse Audience Intelligence

Audi RS5 Audience in United States

A data profile of the people who buy, follow and care about Audi RS5 in United States — modelled from more than twelve digital signal sources. Audi RS5 has an estimated audience of 476,600 people in United States.

#270among Car type in United States#307among Car Model in United States#1053in Cars & Mobility

The average Audi RS5 fan in United States is 28.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mercedes-AMG GT, Jaguar XE, Porsche 718, with strongest over-indexing on Mercedes-AMG GT (253.68× the country average).

Demographically, the Audi RS5 audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi RS5 fan in United States is more male, around 28.6 years old, with strong Family Orientation tendencies and a notable affinity for Mercedes-AMG GT.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi RS5 profile in United States.

Audience size
477K
in United States
Gender
12.5%♀
87.5% male
Age
28.6
average years
Country rank
#37703
Car Model in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi RS5 fans

12.5% are female, 87.5% are male, average age 28.6.

Fig. 02

Gender split

12.5%
Female
87.5%
Male
Demographic split for Audi RS5 audience in United States
MetricValue
Female12.5%
Male87.5%
Average age28.6
Estimated audience size476,600
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Audi RS5 audience in United States
Age bracketShare%
16-1947%
20-2926%
30-3913%
40-499%
50+4%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Audi RS5 audience comes from United States.

Worldwide audience distribution share by country for Audi RS5
CountryShare
United States27.2%
Germany12.9%
Poland7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi RS5 audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi RS5 fans by region: top regions in United States
#RegionReachAffinity×
01California~80K1.55×
02Connecticut~7K1.52×
03Washington~10K1.45×
04New Jersey~20K1.43×
05Illinois~20K1.41×
06Florida~40K1.36×
07Colorado~9K1.35×
08Utah~5K1.27×
09New York~30K1.25×
10Nevada~5K1.23×
11Georgia~20K1.22×
12Massachusetts~10K1.20×
13Maryland~9K1.19×
14Texas~40K1.18×
15New Hampshire~2K1.13×
16Virginia~10K1.12×
17Arizona~10K1.12×
18Pennsylvania~20K1.09×
19North Carolina~10K1.04×
20Rhode Island~1K1.04×
21Delaware~1K1.02×
22Minnesota~6K1.01×
23Oregon~5K1.01×
24New Mexico~2K1.01×
25Idaho~2K0.96×
26Indiana~7K0.93×
27Ohio~10K0.92×
28Wisconsin~6K0.91×
29Nebraska~2K0.91×
30Michigan~10K0.90×
31Tennessee~8K0.90×
32Missouri~6K0.90×
33Washington, District of Columbia~1K0.90×
34South Carolina~6K0.89×
35Kansas~3K0.89×
36Vermont<1K0.85×
37Oklahoma~4K0.82×
38Hawaii~2K0.82×
39Maine~1K0.82×
40Alabama~5K0.81×
41Louisiana~5K0.81×
42Kentucky~4K0.79×
43Montana<1K0.78×
44Alaska<1K0.78×
45West Virginia~2K0.76×
46North Dakota<1K0.76×
47Iowa~3K0.74×
48South Dakota<1K0.74×
49Arkansas~3K0.71×
50Mississippi~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Audi RS5, United States
0.71×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi RS5 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi RS5 audience
#·InterestCategoryAffinity×
01Jaguar XECars & Mobility443.60×
02Range Rover ClassicCars & Mobility295.25×
03Volvo V40Cars & Mobility282.81×
04Mercedes-AMG GTCars & Mobility253.68×
05Porsche 718Cars & Mobility253.68×
06Alfa Romeo Giulietta (2010)Cars & Mobility251.20×
07Ferrari WorldTravel & Leisure223.88×
08Alfa Romeo GiuliaCars & Mobility92.15×
09Maserati LevanteCars & Mobility65.43×
10Range Rover EvoqueCars & Mobility56.89×
11Subcompact carCars & Mobility36.47×
12Volkswagen ID.4Cars & Mobility31.05×
13Range Rover SportCars & Mobility25.86×
14Station wagonCars & Mobility20.61×
15Lexus GXCars & Mobility20.00×
16Plug-in hybridCars & Mobility17.52×
17Hybrid electric vehicleCars & Mobility11.91×
18Family carCars & Mobility10.57×
19HatchbackCars & Mobility9.63×
20Used CarsCars & Mobility5.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi RS5 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi RS5 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.95×
Risk AppetiteTHRILL2.14×
Need for SecurityCONSERVATISM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi RS5 audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
CreativityOPEN0.79×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi RS5 have in United States?

Audi RS5 has an estimated audience of 476,600 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audi RS5 fans?

12.5% of Audi RS5 fans are female, 87.5% are male, with an average age of 28.6 years.

03

Which brands do Audi RS5 fans like most?

Audi RS5 fans show strongest brand affinity for Mercedes-AMG GT (253.68×), Jaguar XE (443.6×), and Porsche 718 (253.68×) over the country average.

04

Where do Audi RS5 fans live in United States?

Audi RS5 fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Audi RS5 fans also like?

Beyond Audi RS5 itself, the audience over-indexes on Jaguar XE (443.6×), Porsche 718 (253.68×), Ferrari World (223.88×), and Volvo V40 (282.81×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Audi RS5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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