Brabus Audience in United States

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Brabus has an estimated audience of 459,705 people in United States. 31.4% are female, 68.6% are male, average age 35.9. Top regions: California, Florida, Texas. Top brand affinities: Alpine A110, Autotrader, Ruhr, Convertible, Mercedes-Benz SL-Class.

The average Brabus fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Alpine A110, Autotrader, Ruhr, with strongest over-indexing on Alpine A110 (207.18× the country average). Demographically, the Brabus audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

Demographics of Brabus fans

Demographic split for Brabus audience in United States
MetricValue
Female31.4%
Male68.6%
Average age35.9
Estimated audience size459,705

Audience persona

The typical Brabus fan in United States is more male, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Alpine A110.

Top regions in United States

Top regions ranked by reach for Brabus in United States
RegionReachAffinity
California77,5641.53×
Florida56,6471.82×
Texas52,8911.34×
New York37,9131.48×
Georgia23,7881.68×
Illinois20,2331.32×
New Jersey16,4481.41×
Pennsylvania15,7841.02×
Ohio14,9071.05×
North Carolina14,8571.07×
Michigan13,1851.1×
Arizona12,6301.35×
Virginia11,7211.05×
Washington10,8001.17×
Massachusetts10,2871.14×
Tennessee9,6501.05×
Maryland9,3001.18×
Missouri7,6851.04×
Indiana7,5760.9×
Colorado7,1700.99×
Alabama6,3830.99×
South Carolina6,3260.91×
Louisiana5,9921.01×
Nevada5,8551.32×
Wisconsin5,7560.83×
Connecticut5,5991.21×
Minnesota5,3340.81×
Kentucky4,9980.87×
Oklahoma4,7510.93×
Oregon4,5120.86×
Utah3,5090.85×
Arkansas3,2060.85×
Mississippi3,1540.83×
Kansas2,9790.82×
Iowa2,6070.69×
New Mexico1,9910.86×
Nebraska1,8080.78×
Hawaii1,7710.9×
Idaho1,7350.75×
Washington, District of Columbia1,5791.14×
New Hampshire1,4680.81×
Rhode Island1,4330.98×
West Virginia1,3990.65×
Maine1,2360.75×
Delaware1,1950.94×
Alaska7890.8×
Montana7830.61×
Vermont6540.81×
South Dakota5780.54×
North Dakota5690.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brabus audience
BrandAffinityCategory
Alpine A110207.18×Cars & Mobility
Autotrader9.26×Cars & Mobility
Ruhr96.67×Travel & Leisure
Convertible14.13×Cars & Mobility
Mercedes-Benz SL-Class83.46×Cars & Mobility
Coupé12.02×Cars & Mobility
Intensive animal farming19.34×Food & Beverages
Manual transmission12.79×Cars & Mobility
Full-size car8.06×Cars & Mobility
CarGurus5.21×Cars & Mobility
Mercedes-AMG GT40.2×Cars & Mobility
V8 engine9.7×Cars & Mobility
Alfa Romeo 4C51.65×Cars & Mobility
Front-wheel drive9.1×Cars & Mobility
Bugatti12.49×Cars & Mobility
Carvana4.84×Cars & Mobility
Porsche Cayenne14.9×Cars & Mobility
Street racing9.54×Cars & Mobility
Sports car racing10.07×Cars & Mobility
Station wagon10.18×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brabus audience
TraitClusterScore
Luxury OrientationPREMIUM3.77
Family OrientationCONSERVATISM2.52
Early Adopter MentalityPOWER2.25
Risk AppetiteTHRILL2.06
LGBTQ+ IdentityOPEN1.78
Need for SecurityCONSERVATISM1.78

Worldwide distribution

Worldwide audience distribution share by country for Brabus
CountryShare
Germany11.1%
United States10.0%
Italy5.0%

See Brabus audiences in other countries

More Luxury car manufacturer audiences in United States

Frequently asked questions

How many fans does Brabus have in United States?

Brabus has an estimated audience of 459,705 people in United States, concentrated in California and Florida.

What is the gender split and age of Brabus fans?

31.4% of Brabus fans are female, 68.6% are male, with an average age of 35.9 years.

Which brands do Brabus fans like most?

Brabus fans show strongest brand affinity for Alpine A110 (207.18×), Autotrader (9.26×), and Ruhr (96.67×) over the country average.

Where do Brabus fans live in United States?

Brabus fans in United States are most concentrated in California (reach 77,564), Florida (reach 56,647), and Texas (reach 52,891). These three regions account for the largest share of the active audience.

What other brands do Brabus fans also like?

Beyond Brabus itself, the audience over-indexes on Autotrader (9.26×), Ruhr (96.67×), Convertible (14.13×), and Mercedes-Benz SL-Class (83.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brabus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.