Rascasse Audience Intelligence

Brabus Target Market in Germany

A data profile of the people who buy, follow and care about Brabus in Germany — modelled from more than twelve digital signal sources. Brabus has an estimated audience of 504,973 people in Germany.

#11among Luxury car manufacturer in Germany#1511among Brand in Germany#543in Cars & Mobility

The average Brabus fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include AutoScout24, Peugeot 207, Petrol engine, with strongest over-indexing on AutoScout24 (5.1× the country average).

Demographically, the Brabus audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brabus fan in Germany is more male, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brabus profile in Germany.

Audience size
505K
in Germany
Gender
8.4%♀
91.6% male
Age
35.9
average years
Country rank
#11639
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brabus

8.4% are female, 91.6% are male, average age 35.9.

Fig. 02

Gender split

8.4%
Female
91.6%
Male
Demographic split for Brabus audience in Germany
MetricValue
Female8.4%
Male91.6%
Average age35.9
Estimated audience size504,973
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Brabus audience in Germany
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Brabus audience comes from Germany.

Worldwide audience distribution share by country for Brabus
CountryShare
Germany11.0%
United States9.9%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brabus audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brabus customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.46×
02Baden-Württemberg~90K1.24×
03Hessen~50K1.18×
04Hamburg~10K1.17×
05Niedersachsen~60K1.12×
06Bremen~5K1.05×
07Bayern~80K1.02×
08Rheinland-Pfalz~30K1.01×
09Berlin~20K0.98×
10Schleswig-Holstein~20K0.97×
11Saarland~6K0.93×
12Brandenburg~10K0.86×
13Sachsen~20K0.85×
14Thüringen~10K0.76×
15Mecklenburg-Vorpommern~7K0.73×
16Sachsen-Anhalt~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Brabus, Germany
0.72×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brabus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brabus audience
#·InterestCategoryAffinity×
01Peugeot 207Cars & Mobility19.83×
02Ferrari F40Cars & Mobility12.46×
03BMW 3 Series (E46)Cars & Mobility10.87×
04BMW M5Cars & Mobility10.27×
05BMW M4Cars & Mobility10.12×
06BMW M3Cars & Mobility9.53×
07Audi RS 6Cars & Mobility9.13×
08Chip tuningCars & Mobility7.48×
09TurbochargerCars & Mobility5.50×
10AutoScout24Cars & Mobility5.10×
11Petrol engineCars & Mobility4.49×
12CarcareCars & Mobility4.30×
13Auto maintenanceCars & Mobility3.41×
14Škoda AutoCars & Mobility3.03×
15Cars (film)Movies & TV3.02×
16Used carCars & Mobility2.70×
17Real Madrid C.F.Sports2.19×
18BauhausShopping2.13×
19FC Bayern MunichSports1.56×
20FIFA World CupSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brabus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brabus audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.72×
PatriotismCONSERVATISM1.56×
Risk AppetiteTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brabus audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
IndividualismJOY0.77×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Brabus's target market in Germany?

Brabus's target market in Germany covers an estimated 504,973 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Brabus customers?

8.4% of the Brabus audience are female, 91.6% are male, with an average age of 35.9 years.

03

Which brands do Brabus fans like most?

Brabus fans show strongest brand affinity for AutoScout24 (5.1×), Peugeot 207 (19.83×), and Petrol engine (4.49×) over the country average.

04

Where do Brabus fans live in Germany?

Brabus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~90K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Brabus fans also like?

Beyond Brabus itself, the audience over-indexes on Peugeot 207 (19.83×), Petrol engine (4.49×), BMW M3 (9.53×), and Turbocharger (5.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury car manufacturer audiences in Germany

See Brabus audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brabus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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