Brabus Audience in Germany
Brabus has an estimated audience of 507,384 people in Germany. 8.4% are female, 91.6% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: AutoScout24, Peugeot 207, Petrol engine, Natural World, BMW M3.
The average Brabus fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include AutoScout24, Peugeot 207, Petrol engine, with strongest over-indexing on AutoScout24 (5.1× the country average). Demographically, the Brabus audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer
Demographics of Brabus fans
| Metric | Value |
|---|---|
| Female | 8.4% |
| Male | 91.6% |
| Average age | 35.9 |
| Estimated audience size | 507,384 |
Audience persona
The typical Brabus fan in Germany is more male, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 162,464 | 1.46× |
| Baden-Württemberg | 88,043 | 1.27× |
| Bayern | 85,173 | 1.04× |
| Niedersachsen | 56,546 | 1.15× |
| Hessen | 47,233 | 1.22× |
| Rheinland-Pfalz | 25,758 | 1.01× |
| Berlin | 22,845 | 1.01× |
| Sachsen | 21,124 | 0.85× |
| Schleswig-Holstein | 17,432 | 0.96× |
| Hamburg | 13,559 | 1.18× |
| Brandenburg | 13,300 | 0.85× |
| Thüringen | 9,100 | 0.7× |
| Sachsen-Anhalt | 9,075 | 0.69× |
| Mecklenburg-Vorpommern | 6,707 | 0.69× |
| Saarland | 5,489 | 0.88× |
| Bremen | 4,471 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 5.1× | Cars & Mobility |
| Peugeot 207 | 19.83× | Cars & Mobility |
| Petrol engine | 4.49× | Cars & Mobility |
| Natural World | 2.85× | Fashion & Accessoires |
| BMW M3 | 9.53× | Cars & Mobility |
| BMW M4 | 10.12× | Cars & Mobility |
| Turbocharger | 5.5× | Cars & Mobility |
| Škoda Auto | 3.03× | Cars & Mobility |
| Carcare | 4.3× | Cars & Mobility |
| BMW M5 | 10.27× | Cars & Mobility |
| Audi RS 6 | 9.13× | Cars & Mobility |
| Chip tuning | 7.48× | Cars & Mobility |
| Bauhaus | 2.13× | Shopping |
| Used car | 2.7× | Cars & Mobility |
| Cars (film) | 3.02× | Movies & TV |
| Real Madrid C.F. | 2.19× | Sports |
| BMW 3 Series (E46) | 10.87× | Cars & Mobility |
| Ferrari F40 | 12.46× | Cars & Mobility |
| Chevrolet Corvette (C7) | 18.13× | Cars & Mobility |
| Auto maintenance | 3.41× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.07 |
| Quality Awareness | PREMIUM | 1.67 |
| Early Adopter Mentality | POWER | 1.65 |
| Patriotism | CONSERVATISM | 1.52 |
| Risk Appetite | THRILL | 1.42 |
| Travelling | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 11.1% |
| United States | 10.0% |
| Italy | 5.0% |
See Brabus audiences in other countries
More Luxury car manufacturer audiences in Germany
- Lamborghini (4,593,655)
- Ferrari (4,311,250)
- Aston Martin (2,649,415)
- Maserati (2,443,939)
- Mercedes-AMG (2,431,510)
Frequently asked questions
How many fans does Brabus have in Germany?
Brabus has an estimated audience of 507,384 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Brabus fans?
8.4% of Brabus fans are female, 91.6% are male, with an average age of 35.9 years.
Which brands do Brabus fans like most?
Brabus fans show strongest brand affinity for AutoScout24 (5.1×), Peugeot 207 (19.83×), and Petrol engine (4.49×) over the country average.
Where do Brabus fans live in Germany?
Brabus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 162,464), Baden-Württemberg (reach 88,043), and Bayern (reach 85,173). These three regions account for the largest share of the active audience.
What other brands do Brabus fans also like?
Beyond Brabus itself, the audience over-indexes on Peugeot 207 (19.83×), Petrol engine (4.49×), Natural World (2.85×), and BMW M3 (9.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brabus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.