Mercedes-Benz GLC-Class Audience in Germany
Mercedes-Benz GLC-Class has an estimated audience of 213,645 people in Germany. 18.9% are female, 81.1% are male, average age 38.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Peugeot 408, Mercedes-Benz GLA-Class, Auto maintenance, OUTDOOR ADVENTURE, AutoScout24.
The average Mercedes-Benz GLC-Class fan in Germany is 38.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Peugeot 408, Mercedes-Benz GLA-Class, Auto maintenance, with strongest over-indexing on Peugeot 408 (87.88× the country average). Demographically, the Mercedes-Benz GLC-Class audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Mercedes-Benz GLC-Class fans
| Metric | Value |
|---|---|
| Female | 18.9% |
| Male | 81.1% |
| Average age | 38.4 |
| Estimated audience size | 213,645 |
Audience persona
The typical Mercedes-Benz GLC-Class fan in Germany is more male, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 27,743 | 0.66× |
| Nordrhein-Westfalen | 24,912 | 0.43× |
| Baden-Württemberg | 22,060 | 0.62× |
| Niedersachsen | 21,942 | 0.86× |
| Hessen | 21,381 | 1.07× |
| Berlin | 14,681 | 1.25× |
| Rheinland-Pfalz | 14,369 | 1.09× |
| Brandenburg | 13,920 | 1.71× |
| Hamburg | 12,147 | 2.05× |
| Sachsen | 10,419 | 0.81× |
| Schleswig-Holstein | 10,255 | 1.09× |
| Sachsen-Anhalt | 7,509 | 1.1× |
| Saarland | 4,377 | 1.36× |
| Bremen | 4,295 | 1.91× |
| Mecklenburg-Vorpommern | None× | |
| Thüringen | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 87.88× | Cars & Mobility |
| Mercedes-Benz GLA-Class | 25.19× | Cars & Mobility |
| Auto maintenance | 10× | Cars & Mobility |
| OUTDOOR ADVENTURE | 11.45× | Games |
| AutoScout24 | 5.02× | Cars & Mobility |
| Volvo V70 | 51.58× | Cars & Mobility |
| BMW X3 | 18.75× | Cars & Mobility |
| Škoda Kodiaq | 11.97× | Cars & Mobility |
| BMW X5 | 13.75× | Cars & Mobility |
| Used car | 5.17× | Cars & Mobility |
| Shooting-brake | 37.42× | Cars & Mobility |
| BMW X3 (E83) | 22.62× | Cars & Mobility |
| AWD (vehicle) | 22.76× | Cars & Mobility |
| Volkswagen Tiguan | 9.16× | Cars & Mobility |
| Peugeot 108 | 20× | Cars & Mobility |
| Mercedes-Benz GLK-Class | 25.97× | Cars & Mobility |
| Automotive navigation system | 12.83× | Technology & Electronics |
| Vehicle inspection | 15.9× | Cars & Mobility |
| Audi | 4.29× | Cars & Mobility |
| BMW X1 | 10.94× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.97 |
| Quality Awareness | PREMIUM | 1.94 |
| Need for Security | CONSERVATISM | 1.66 |
| Family Orientation | CONSERVATISM | 1.4 |
| Patriotism | CONSERVATISM | 1.38 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 13.4% |
| France | 12.0% |
| Spain | 11.1% |
See Mercedes-Benz GLC-Class audiences in other countries
- Mercedes-Benz GLC-Class — United States
- Mercedes-Benz GLC-Class — United Kingdom
- Mercedes-Benz GLC-Class — France
- Mercedes-Benz GLC-Class — Italy
- Mercedes-Benz GLC-Class — Spain
- Mercedes-Benz GLC-Class — Brazil
- Mercedes-Benz GLC-Class — Japan
- Mercedes-Benz GLC-Class — South Korea
- Mercedes-Benz GLC-Class — India
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Mercedes-Benz GLC-Class have in Germany?
Mercedes-Benz GLC-Class has an estimated audience of 213,645 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Mercedes-Benz GLC-Class fans?
18.9% of Mercedes-Benz GLC-Class fans are female, 81.1% are male, with an average age of 38.4 years.
Which brands do Mercedes-Benz GLC-Class fans like most?
Mercedes-Benz GLC-Class fans show strongest brand affinity for Peugeot 408 (87.88×), Mercedes-Benz GLA-Class (25.19×), and Auto maintenance (10×) over the country average.
Where do Mercedes-Benz GLC-Class fans live in Germany?
Mercedes-Benz GLC-Class fans in Germany are most concentrated in Bayern (reach 27,743), Nordrhein-Westfalen (reach 24,912), and Baden-Württemberg (reach 22,060). These three regions account for the largest share of the active audience.
What other brands do Mercedes-Benz GLC-Class fans also like?
Beyond Mercedes-Benz GLC-Class itself, the audience over-indexes on Mercedes-Benz GLA-Class (25.19×), Auto maintenance (10×), OUTDOOR ADVENTURE (11.45×), and AutoScout24 (5.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mercedes-Benz GLC-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.