Rascasse Audience Intelligence

AWD (vehicle) Audience in Germany

A data profile of the people who buy, follow and care about AWD (vehicle) in Germany — modelled from more than twelve digital signal sources. AWD (vehicle) has an estimated audience of 402,379 people in Germany.

#222among Car type in Germany#5258among Topic in Germany#638in Cars & Mobility

The average AWD (vehicle) fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Schleswig-Holstein.

Top brand affinities include Škoda Kodiaq, Used car, Plug-in hybrid, with strongest over-indexing on Škoda Kodiaq (13.6× the country average).

Demographically, the AWD (vehicle) audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical AWD (vehicle) fan in Germany is more male, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Škoda Kodiaq.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AWD (vehicle) profile in Germany.

Audience size
402K
in Germany
Gender
14.3%♀
85.7% male
Age
43.8
average years
Country rank
#13952
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of AWD (vehicle) fans

14.3% are female, 85.7% are male, average age 43.8.

Fig. 02

Gender split

14.3%
Female
85.7%
Male
Demographic split for AWD (vehicle) audience in Germany
MetricValue
Female14.3%
Male85.7%
Average age43.8
Estimated audience size402,379
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the AWD (vehicle) audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3924%
40-4930%
50+24%
Fig. 04

Worldwide distribution

9.5%

of the worldwide AWD (vehicle) audience comes from Germany.

Worldwide audience distribution share by country for AWD (vehicle)
CountryShare
United States41.6%
Canada12.4%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AWD (vehicle) audience in Germany is strongest.

Fig. 05

Top regions by affinity

AWD (vehicle) fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~50K3.39×
02Hessen~40K1.23×
03Hamburg~10K1.12×
04Niedersachsen~40K1.06×
05Rheinland-Pfalz~20K0.94×
06Nordrhein-Westfalen~80K0.92×
07Berlin~20K0.92×
08Bremen~3K0.92×
09Baden-Württemberg~50K0.87×
10Saarland~4K0.86×
11Sachsen~20K0.80×
12Bayern~50K0.79×
13Brandenburg~10K0.77×
14Thüringen~8K0.74×
15Sachsen-Anhalt~8K0.72×
16Mecklenburg-Vorpommern~5K0.71×
Fig. 06

Affinity by region

Affinity by region — AWD (vehicle), Germany
0.71×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AWD (vehicle) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AWD (vehicle) audience
#·InterestCategoryAffinity×
01Mercedes-Benz GLC-ClassCars & Mobility22.76×
02New AmsterdamMovies & TV20.00×
03Škoda KodiaqCars & Mobility13.60×
04Hyundai Santa FeCars & Mobility13.42×
05Controlled-access highwayTravel & Leisure12.29×
06Vehicle leasingCars & Mobility11.38×
07Mercedes-Benz GLA-ClassCars & Mobility11.09×
08Auto, Motor und SportCars & Mobility10.62×
09Hyundai TucsonCars & Mobility10.11×
10Person of Interest (TV series)Movies & TV9.55×
11BMW X1Cars & Mobility9.52×
12BMW X5Cars & Mobility8.46×
13Audi A6Cars & Mobility8.28×
14Volkswagen TiguanCars & Mobility7.88×
15MinivansCars & Mobility6.31×
16VolvoCars & Mobility6.02×
17Plug-in hybridCars & Mobility5.86×
18Used carCars & Mobility4.83×
19Solar energyHome & Garden4.34×
20AutoScout24Cars & Mobility3.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AWD (vehicle) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AWD (vehicle) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.31×
Quality AwarenessPREMIUM1.71×
Luxury OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AWD (vehicle) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
CreativityOPEN0.59×
ExtroversionTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does AWD (vehicle) have in Germany?

AWD (vehicle) has an estimated audience of 402,379 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of AWD (vehicle) fans?

14.3% of AWD (vehicle) fans are female, 85.7% are male, with an average age of 43.8 years.

03

Which brands do AWD (vehicle) fans like most?

AWD (vehicle) fans show strongest brand affinity for Škoda Kodiaq (13.6×), Used car (4.83×), and Plug-in hybrid (5.86×) over the country average.

04

Where do AWD (vehicle) fans live in Germany?

AWD (vehicle) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Schleswig-Holstein (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do AWD (vehicle) fans also like?

Beyond AWD (vehicle) itself, the audience over-indexes on Used car (4.83×), Plug-in hybrid (5.86×), AutoScout24 (3.63×), and Controlled-access highway (12.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See AWD (vehicle) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for AWD (vehicle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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