AWD (vehicle) Audience in Germany
AWD (vehicle) has an estimated audience of 402,379 people in Germany. 14.3% are female, 85.7% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Schleswig-Holstein. Top brand affinities: Škoda Kodiaq, Satire, New Amsterdam, German television comedy, Allgäu.
The average AWD (vehicle) fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Schleswig-Holstein. Top brand affinities include Škoda Kodiaq, Satire, New Amsterdam, with strongest over-indexing on Škoda Kodiaq (24.44× the country average). Demographically, the AWD (vehicle) audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of AWD (vehicle) fans
| Metric | Value |
|---|---|
| Female | 14.3% |
| Male | 85.7% |
| Average age | 43.8 |
| Estimated audience size | 402,379 |
Audience persona
The typical AWD (vehicle) fan in Germany is more male, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,680 | 0.96× |
| Bayern | 52,899 | 0.82× |
| Schleswig-Holstein | 49,129 | 3.4× |
| Baden-Württemberg | 48,717 | 0.89× |
| Niedersachsen | 41,392 | 1.06× |
| Hessen | 40,212 | 1.31× |
| Rheinland-Pfalz | 19,470 | 0.97× |
| Berlin | 17,918 | 1× |
| Sachsen | 15,699 | 0.8× |
| Hamburg | 10,892 | 1.2× |
| Brandenburg | 8,255 | 0.66× |
| Sachsen-Anhalt | 6,021 | 0.58× |
| Thüringen | 5,636 | 0.55× |
| Saarland | 3,524 | 0.71× |
| Bremen | 2,647 | 0.77× |
| Mecklenburg-Vorpommern | 2,582 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 24.44× | Cars & Mobility |
| Satire | 7.74× | Literature |
| New Amsterdam | 20× | Movies & TV |
| German television comedy | 8.41× | Movies & TV |
| Allgäu | 8.61× | Travel & Leisure |
| Used car | 4.18× | Cars & Mobility |
| Headphones | 6.98× | Technology & Electronics |
| AutoScout24 | 3.02× | Cars & Mobility |
| Hyundai Tucson | 9.1× | Cars & Mobility |
| Volkswagen Tiguan | 6.88× | Cars & Mobility |
| Country rap | 6.6× | Music & Radio |
| Škoda Auto | 3.27× | Cars & Mobility |
| Sixt | 5.94× | Cars & Mobility |
| BMW X1 | 8.49× | Cars & Mobility |
| JACK & JONES | 15.13× | Fashion & Accessoires |
| Vehicle leasing | 9.3× | Cars & Mobility |
| Controlled-access highway | 8.31× | Travel & Leisure |
| Hyundai Santa Fe | 11.95× | Cars & Mobility |
| Audi A6 | 7× | Cars & Mobility |
| Cupra | 5.52× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.99 |
| Luxury Orientation | PREMIUM | 1.65 |
| Quality Awareness | PREMIUM | 1.41 |
| Patriotism | CONSERVATISM | 1.31 |
| Sports Activity | POWER | 1.21 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.6% |
| Canada | 12.4% |
| Germany | 9.5% |
See AWD (vehicle) audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does AWD (vehicle) have in Germany?
AWD (vehicle) has an estimated audience of 402,379 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of AWD (vehicle) fans?
14.3% of AWD (vehicle) fans are female, 85.7% are male, with an average age of 43.8 years.
Which brands do AWD (vehicle) fans like most?
AWD (vehicle) fans show strongest brand affinity for Škoda Kodiaq (24.44×), Satire (7.74×), and New Amsterdam (20×) over the country average.
Where do AWD (vehicle) fans live in Germany?
AWD (vehicle) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,680), Bayern (reach 52,899), and Schleswig-Holstein (reach 49,129). These three regions account for the largest share of the active audience.
What other brands do AWD (vehicle) fans also like?
Beyond AWD (vehicle) itself, the audience over-indexes on Satire (7.74×), New Amsterdam (20×), German television comedy (8.41×), and Allgäu (8.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AWD (vehicle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.