AWD (vehicle) Audience in United States

AWD (vehicle) logo

AWD (vehicle) has an estimated audience of 1,766,350 people in United States. 38.0% are female, 62.0% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Hipster, N1 road (South Africa).

The average AWD (vehicle) fan in United States is 40.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the AWD (vehicle) audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of AWD (vehicle) fans

Demographic split for AWD (vehicle) audience in United States
MetricValue
Female38.0%
Male62.0%
Average age40.8
Estimated audience size1,766,350

Audience persona

The typical AWD (vehicle) fan in United States is more male, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for AWD (vehicle) in United States
RegionReachAffinity
California265,4521.37×
Texas151,0350.99×
Florida120,8791.01×
New York112,1431.14×
Illinois64,8051.1×
Pennsylvania59,5321×
Georgia57,1771.05×
Washington55,3721.56×
New Jersey55,3321.23×
Ohio52,9460.97×
North Carolina50,7650.96×
Virginia50,3511.17×
Michigan47,3341.02×
Colorado44,9531.61×
Massachusetts42,7251.23×
Arizona40,0941.11×
Maryland35,0311.15×
Tennessee31,5210.89×
Indiana30,4920.94×
Minnesota27,2781.08×
Missouri26,1650.92×
Wisconsin22,8210.86×
Alabama22,0170.89×
South Carolina21,5160.81×
Oregon21,3711.06×
Kentucky21,2380.96×
Connecticut20,6251.16×
Utah19,5291.23×
Nevada18,1531.06×
Louisiana16,7270.73×
Oklahoma16,0890.82×
Arkansas13,7100.94×
Kansas13,3370.96×
Iowa12,3420.85×
Mississippi9,5540.66×
New Mexico9,5441.08×
Nebraska9,0071.02×
Idaho7,7310.87×
Hawaii7,6001×
West Virginia6,6730.81×
Washington, District of Columbia6,3051.19×
New Hampshire6,2990.9×
Maine5,7890.91×
Rhode Island5,2130.93×
North Dakota3,8551.06×
Delaware3,7180.76×
Alaska3,6330.96×
Montana3,5890.73×
South Dakota2,9170.71×
Vermont2,5640.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AWD (vehicle) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.86×Music & Radio
Google Home11.9×Technology & Electronics
Hipster11.18×Politics & Society
N1 road (South Africa)4.49×Travel & Leisure
The Historian16.83×Literature
Combat sport1.57×Sports
Leverage (TV series)5.9×Movies & TV
Home equity1.69×Home & Garden
MK3.49×Music & Radio
Northrop Grumman4.96×Business & Career
Eurail16.92×Cars & Mobility
Life of Pi6.79×Movies & TV
Hammock camping4.88×Travel & Leisure
Hog Hunting2.32×Sports
Jesse Plemons2.31×Movies & TV
Queens College, City University of New York4.51×Business & Career
Parral, Chihuahua9.05×Travel & Leisure
Home staging3.16×Home & Garden
Elsword9.71×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AWD (vehicle) audience
TraitClusterScore
Family OrientationCONSERVATISM1.91
LGBTQ+ IdentityOPEN1.51
Need for SecurityCONSERVATISM1.5
Luxury OrientationPREMIUM1.39
Quality AwarenessPREMIUM1.3
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for AWD (vehicle)
CountryShare
United States41.6%
Canada12.4%
Germany9.5%

See AWD (vehicle) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does AWD (vehicle) have in United States?

AWD (vehicle) has an estimated audience of 1,766,350 people in United States, concentrated in California and Texas.

What is the gender split and age of AWD (vehicle) fans?

38.0% of AWD (vehicle) fans are female, 62.0% are male, with an average age of 40.8 years.

Which brands do AWD (vehicle) fans like most?

AWD (vehicle) fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.86×), and Google Home (11.9×) over the country average.

Where do AWD (vehicle) fans live in United States?

AWD (vehicle) fans in United States are most concentrated in California (reach 265,452), Texas (reach 151,035), and Florida (reach 120,879). These three regions account for the largest share of the active audience.

What other brands do AWD (vehicle) fans also like?

Beyond AWD (vehicle) itself, the audience over-indexes on Mathcore (17.86×), Google Home (11.9×), Hipster (11.18×), and N1 road (South Africa) (4.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AWD (vehicle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.