Rascasse Audience Intelligence

Film festival Audience in United States

A data profile of the people who buy, follow and care about Film festival in United States — modelled from more than twelve digital signal sources. Film festival has an estimated audience of 11,852,842 people in United States.

#77among Touchpoint in United States#217in Movies & TV

The average Film festival fan in United States is 37.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Superman, Old Navy, Shoes, with strongest over-indexing on Superman (2.44× the country average).

Demographically, the Film festival audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Design Affinity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Film festival fan in United States is balanced, around 37.5 years old, with strong Design Affinity tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Film festival profile in United States.

Audience size
11.9M
in United States
Gender
51.7%♀
48.3% male
Age
37.5
average years
Country rank
#3010
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Film festival fans

51.7% are female, 48.3% are male, average age 37.5.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Film festival audience in United States
MetricValue
Female51.7%
Male48.3%
Average age37.5
Estimated audience size11,852,842
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Film festival audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4917%
50+20%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Film festival audience comes from United States.

Worldwide audience distribution share by country for Film festival
CountryShare
United States15.2%
China9.7%
Japan9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Film festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Film festival fans by region: top regions in United States
#RegionReachAffinity×
01Washington~500K2.02×
02California~2.5M1.80×
03New Jersey~500K1.75×
04New York~1M1.52×
05Utah~200K1.50×
06Washington, District of Columbia~50K1.48×
07New Mexico~80K1.41×
08Georgia~500K1.37×
09Massachusetts~300K1.18×
10Maryland~200K1.15×
11Colorado~200K1.13×
12Illinois~400K1.12×
13Connecticut~100K1.07×
14Vermont~20K1.07×
15Florida~800K1.05×
16Rhode Island~40K1.03×
17Virginia~300K1.02×
18Oregon~100K1.01×
19Wisconsin~200K0.99×
20Pennsylvania~400K0.98×
21Arizona~200K0.98×
22Minnesota~200K0.98×
23Hawaii~50K0.98×
24Nevada~100K0.97×
25Arkansas~90K0.96×
26Montana~30K0.96×
27Louisiana~100K0.95×
28Delaware~30K0.95×
29New Hampshire~40K0.94×
30South Dakota~30K0.94×
31Alaska~20K0.94×
32Maine~40K0.92×
33North Dakota~20K0.92×
34Texas~900K0.90×
35Ohio~300K0.90×
36North Carolina~300K0.90×
37Michigan~300K0.88×
38Idaho~50K0.88×
39Alabama~100K0.87×
40Nebraska~50K0.86×
41Missouri~200K0.85×
42Oklahoma~100K0.85×
43Mississippi~80K0.85×
44West Virginia~50K0.85×
45Kansas~80K0.84×
46Kentucky~100K0.82×
47Iowa~80K0.82×
48Tennessee~200K0.81×
49Indiana~200K0.81×
50South Carolina~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Film festival, United States
0.80×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Film festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Film festival audience
#·InterestCategoryAffinity×
01ScreenwritingLiterature5.19×
02Hair ExtensionsBeauty & Wellness2.71×
03Natural skin careBeauty & Wellness2.69×
04Stranger ThingsMovies & TV2.60×
05Old NavyFashion & Accessoires2.57×
06SupermanMovies & TV2.44×
07Self-loveHealth2.41×
08Animal Liberation OrchestraMusic & Radio2.40×
09LivemusicMusic & Radio2.32×
10ULTA BeautyBeauty & Wellness2.13×
11EtsyFashion & Accessoires2.12×
12ToddlerKids & Family2.11×
13Trader Joe'sShopping2.07×
14ShoesFashion & Accessoires1.97×
15Harry PotterMovies & TV1.86×
16Fiction booksLiterature1.77×
17Whole Foods MarketShopping1.74×
18NordstromShopping1.71×
19PeacemakerMovies & TV1.57×
20Women's clothingFashion & Accessoires1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Film festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Film festival audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.69×
Career OrientationPOWER1.65×
CreativityOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Film festival audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.55×
Need for SecurityCONSERVATISM0.58×
PatriotismCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Film festival have in United States?

Film festival has an estimated audience of 11,852,842 people in United States, concentrated in California and New York.

02

What is the gender split and age of Film festival fans?

51.7% of Film festival fans are female, 48.3% are male, with an average age of 37.5 years.

03

Which brands do Film festival fans like most?

Film festival fans show strongest brand affinity for Superman (2.44×), Old Navy (2.57×), and Shoes (1.97×) over the country average.

04

Where do Film festival fans live in United States?

Film festival fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~1M), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Film festival fans also like?

Beyond Film festival itself, the audience over-indexes on Old Navy (2.57×), Shoes (1.97×), Trader Joe's (2.07×), and Screenwriting (5.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Film festival audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Film festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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