Film festival Audience in United States

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Film festival has an estimated audience of 11,852,842 people in United States. 51.7% are female, 48.3% are male, average age 37.5. Top regions: California, New York, Texas. Top brand affinities: Superman, Euphoria, Old Navy, Shoes, Harry Potter.

The average Film festival fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Superman, Euphoria, Old Navy, with strongest over-indexing on Superman (2.44× the country average). Demographically, the Film festival audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Touchpoint

Demographics of Film festival fans

Demographic split for Film festival audience in United States
MetricValue
Female51.7%
Male48.3%
Average age37.5
Estimated audience size11,852,842

Audience persona

The typical Film festival fan in United States is balanced, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Film festival in United States
RegionReachAffinity
California2,480,4641.9×
New York1,099,2691.66×
Texas974,5720.96×
Florida883,3741.1×
Georgia541,8701.48×
Illinois425,6821.08×
Pennsylvania403,0881.01×
Ohio349,0940.96×
North Carolina330,5160.93×
New Jersey314,9421.04×
Virginia306,7861.06×
Massachusetts286,3961.23×
Michigan274,4670.89×
Washington265,2341.12×
Maryland241,5331.19×
Colorado230,5391.23×
Arizona227,9240.94×
Utah214,5122.02×
Minnesota174,3611.03×
Wisconsin172,3150.97×
Tennessee172,0210.72×
Missouri162,2550.85×
Indiana157,3500.73×
Oregon153,8671.13×
Louisiana131,9600.86×
Connecticut130,2931.1×
Alabama127,7480.77×
South Carolina117,3460.66×
Kentucky114,2110.77×
Nevada113,7070.99×
Oklahoma105,7340.8×
New Mexico88,5071.49×
Arkansas81,7470.84×
Washington, District of Columbia68,0761.91×
Kansas67,9030.73×
Mississippi66,7870.68×
Iowa66,6120.68×
Hawaii47,5570.93×
Idaho45,2580.76×
Nebraska42,5090.72×
New Hampshire41,3920.89×
Rhode Island39,9681.06×
Maine34,0990.8×
Montana28,7790.88×
Vermont27,8061.34×
Delaware27,0630.83×
West Virginia26,9550.49×
Alaska18,3400.72×
South Dakota16,8330.61×
North Dakota15,3650.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Film festival audience
BrandAffinityCategory
Superman2.44×Movies & TV
Euphoria2×Movies & TV
Old Navy2.57×Fashion & Accessoires
Shoes1.97×Fashion & Accessoires
Harry Potter1.86×Movies & TV
Screenwriting5.19×Literature
Stranger Things2.6×Movies & TV
Self-love2.41×Health
Animal Liberation Orchestra2.4×Music & Radio
Etsy2.12×Fashion & Accessoires
Hair Extensions2.71×Beauty & Wellness
Whole Foods Market1.74×Shopping
Livemusic2.32×Music & Radio
Women's clothing1.56×Fashion & Accessoires
Natural skin care2.69×Beauty & Wellness
Peacemaker1.57×Movies & TV
Toddler2.11×Kids & Family
Fiction books1.77×Literature
ULTA Beauty2.13×Beauty & Wellness
Nordstrom1.71×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Film festival audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.38
SustainabilityBALANCE1.74
Design AffinityPREMIUM1.65
Career OrientationPOWER1.6
Early Adopter MentalityPOWER1.6
Risk AppetiteTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Film festival
CountryShare
United States15.2%
China9.7%
Japan9.6%

See Film festival audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Film festival have in United States?

Film festival has an estimated audience of 11,852,842 people in United States, concentrated in California and New York.

What is the gender split and age of Film festival fans?

51.7% of Film festival fans are female, 48.3% are male, with an average age of 37.5 years.

Which brands do Film festival fans like most?

Film festival fans show strongest brand affinity for Superman (2.44×), Euphoria (2×), and Old Navy (2.57×) over the country average.

Where do Film festival fans live in United States?

Film festival fans in United States are most concentrated in California (reach 2,480,464), New York (reach 1,099,269), and Texas (reach 974,572). These three regions account for the largest share of the active audience.

What other brands do Film festival fans also like?

Beyond Film festival itself, the audience over-indexes on Euphoria (2×), Old Navy (2.57×), Shoes (1.97×), and Harry Potter (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Film festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.