Knit Picks Audience in United States

Knit Picks logo

Knit Picks has an estimated audience of 505,801 people in United States. 67.9% are female, 32.1% are male, average age 35.3. Top regions: California, New York, Texas. Top brand affinities: Historic site, Janitor, Product design, Queens College, City University of New York, Staycation.

The average Knit Picks fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Historic site, Janitor, Product design, with strongest over-indexing on Historic site (11.6× the country average). Demographically, the Knit Picks audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Knit Picks fans

Demographic split for Knit Picks audience in United States
MetricValue
Female67.9%
Male32.1%
Average age35.3
Estimated audience size505,801

Audience persona

The typical Knit Picks fan in United States is more female, around 35.3 years old, with strong Creativity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Knit Picks in United States
RegionReachAffinity
California32,6860.59×
New York21,0030.74×
Texas19,5710.45×
Washington17,3661.71×
Pennsylvania15,2200.89×
Michigan14,4581.09×
Florida13,9050.41×
Ohio13,3330.86×
Illinois13,2750.79×
North Carolina12,7230.84×
Oregon12,4182.14×
Wisconsin12,0761.59×
Virginia11,0700.9×
Minnesota10,9421.51×
Colorado10,9141.37×
Massachusetts10,6091.06×
Georgia8,4440.54×
Indiana8,0130.87×
Missouri7,7880.96×
New Jersey7,2170.56×
Maryland7,1390.82×
Tennessee7,0870.7×
Arizona6,5970.64×
South Carolina5,0870.67×
Utah4,6731.03×
Kentucky4,5150.71×
Connecticut4,3470.86×
Iowa4,2701.02×
Alabama3,7660.53×
Oklahoma3,7420.67×
Idaho3,7121.46×
Maine3,6392.01×
New Hampshire3,3881.7×
Arkansas3,3110.79×
Kansas3,2990.83×
New Mexico2,9531.16×
Louisiana2,7640.42×
Alaska2,3762.2×
Nevada2,3620.48×
Montana2,3131.65×
Vermont2,1172.38×
Rhode Island1,8941.18×
Nebraska1,8340.72×
West Virginia1,7310.74×
Mississippi1,5730.38×
Delaware1,2670.91×
North Dakota1,1891.14×
Hawaii1,0640.49×
Wyoming1,0631.42×
Washington, District of Columbia1,0260.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knit Picks audience
BrandAffinityCategory
Historic site11.6×Arts & Culture
Janitor10.71×Home & Garden
Product design3.16×Business & Career
Queens College, City University of New York10.83×Business & Career
Staycation4.38×Home & Garden
Home equity2.6×Home & Garden
Home staging5.63×Home & Garden
Hibachi8.05×Food & Beverages
Elsword15.21×Games
Vocal harmony3.93×Music & Radio
Nebraska Cornhuskers football3.08×Sports
Isometric exercise7.44×Sports
Goop4.37×Internet & Social Media
Grinch3.13×Movies & TV
La Jolla6.97×Travel & Leisure
JDSU2.14×Business & Career
Jesse Plemons2.23×Movies & TV
Wok4.13×Food & Beverages
Charlamagne Tha God5.81×Movies & TV
Google Home3.88×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knit Picks audience
TraitClusterScore
CreativityOPEN2.75
DIY MentalityTHRILL1.66
IndulgenceJOY1.6
Design AffinityPREMIUM1.58
SustainabilityBALANCE1.4
Pet OwnershipJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Knit Picks
CountryShare
United States77.2%
Canada8.8%
Australia5.6%

See Knit Picks audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Knit Picks have in United States?

Knit Picks has an estimated audience of 505,801 people in United States, concentrated in California and New York.

What is the gender split and age of Knit Picks fans?

67.9% of Knit Picks fans are female, 32.1% are male, with an average age of 35.3 years.

Which brands do Knit Picks fans like most?

Knit Picks fans show strongest brand affinity for Historic site (11.6×), Janitor (10.71×), and Product design (3.16×) over the country average.

Where do Knit Picks fans live in United States?

Knit Picks fans in United States are most concentrated in California (reach 32,686), New York (reach 21,003), and Texas (reach 19,571). These three regions account for the largest share of the active audience.

What other brands do Knit Picks fans also like?

Beyond Knit Picks itself, the audience over-indexes on Janitor (10.71×), Product design (3.16×), Queens College, City University of New York (10.83×), and Staycation (4.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knit Picks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.