Rascasse Audience Intelligence

Knit Picks Audience in United States

A data profile of the people who buy, follow and care about Knit Picks in United States — modelled from more than twelve digital signal sources. Knit Picks has an estimated audience of 511,067 people in United States.

#1166among Website / Newspaper / Magazine in United States#509in Shopping

The average Knit Picks fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Ravelry, Sigourney Weaver, Sewing, with strongest over-indexing on Ravelry (58.22× the country average).

Demographically, the Knit Picks audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Creativity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Knit Picks fan in United States is more female, around 35.3 years old, with strong Creativity tendencies and a notable affinity for Ravelry.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knit Picks profile in United States.

Audience size
511K
in United States
Gender
67.9%♀
32.1% male
Age
35.3
average years
Country rank
#36201
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Knit Picks

67.9% are female, 32.1% are male, average age 35.3.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Knit Picks audience in United States
MetricValue
Female67.9%
Male32.1%
Average age35.3
Estimated audience size511,067
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Knit Picks audience in United States
Age bracketShare%
16-1929%
20-2923%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

77.4%

of the worldwide Knit Picks audience comes from United States.

Worldwide audience distribution share by country for Knit Picks
CountryShare
United States77.4%
Canada8.7%
Australia5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knit Picks audience in United States is strongest.

Fig. 05

Top regions by affinity

Knit Picks fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K2.27×
02Oregon~10K2.03×
03Alaska~2K2.02×
04Maine~3K1.91×
05Montana~2K1.69×
06Washington~20K1.58×
07Wisconsin~10K1.57×
08New Hampshire~3K1.54×
09Minnesota~10K1.44×
10Idaho~4K1.43×
11Colorado~10K1.26×
12Rhode Island~2K1.16×
13North Dakota~1K1.11×
14Michigan~10K1.09×
15New Mexico~3K1.07×
16Iowa~4K1.04×
17Massachusetts~10K1.00×
18Utah~4K0.98×
19Missouri~8K0.94×
20Connecticut~5K0.91×
21Delaware~1K0.91×
22South Dakota~1K0.91×
23Pennsylvania~10K0.88×
24Kansas~3K0.88×
25West Virginia~2K0.87×
26Indiana~8K0.86×
27Virginia~10K0.85×
28Ohio~10K0.83×
29Arkansas~3K0.83×
30Nebraska~2K0.80×
31North Carolina~10K0.79×
32Maryland~7K0.79×
33Kentucky~5K0.79×
34Illinois~10K0.78×
35Oklahoma~4K0.75×
36Washington, District of Columbia~1K0.74×
37Tennessee~7K0.73×
38New York~20K0.71×
39South Carolina~5K0.70×
40Hawaii~1K0.68×
41Alabama~5K0.65×
42Mississippi~3K0.63×
43Arizona~6K0.62×
44Nevada~3K0.58×
45New Jersey~7K0.57×
46Georgia~9K0.56×
47California~30K0.55×
48Louisiana~4K0.55×
49Texas~20K0.42×
50Florida~10K0.42×
Fig. 06

Affinity by region

Affinity by region — Knit Picks, United States
0.42×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knit Picks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knit Picks audience
#·InterestCategoryAffinity×
01Wool and the GangHome & Garden83.97×
02RavelryInternet & Social Media58.22×
03Hugo WeavingMovies & TV35.54×
04Sigourney WeaverMovies & TV29.46×
05NamecheapTechnology & Electronics21.98×
06Cashmere woolFashion & Accessoires21.33×
07AlpacaPets & Animals19.71×
08Sewing machineHome & Garden14.58×
09Kelly OsbourneMusic & Radio10.79×
10SewingHome & Garden10.03×
11Bath and BodyworksShopping9.88×
12QVCMovies & TV9.47×
13KnittingHome & Garden7.57×
14Sustainable energyHome & Garden5.60×
15Renewable energyBusiness & Career4.99×
16FedExBusiness & Career4.68×
17Discount storesShopping3.95×
18PinterestInternet & Social Media3.61×
19IKEAHome & Garden3.55×
20Trader Joe'sShopping3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knit Picks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knit Picks audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.90×
IndulgenceJOY2.36×
SustainabilityBALANCE1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knit Picks audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.66×
ExtroversionTHRILL0.70×
Need for SecurityCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Knit Picks have in United States?

Knit Picks has an estimated audience of 511,067 people in United States, concentrated in California and New York.

02

What is the gender split and age of Knit Picks fans?

67.9% of Knit Picks fans are female, 32.1% are male, with an average age of 35.3 years.

03

Which brands do Knit Picks fans like most?

Knit Picks fans show strongest brand affinity for Ravelry (58.22×), Sigourney Weaver (29.46×), and Sewing (10.03×) over the country average.

04

Where do Knit Picks fans live in United States?

Knit Picks fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Knit Picks fans also like?

Beyond Knit Picks itself, the audience over-indexes on Sigourney Weaver (29.46×), Sewing (10.03×), Cashmere wool (21.33×), and Sewing machine (14.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Knit Picks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Knit Picks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →