Gerry Weber Audience in Germany
Gerry Weber has an estimated audience of 1,588,749 people in Germany. 75.9% are female, 24.1% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Rossmann, Home Office, Stradivarius, Škoda Kodiaq.
The average Gerry Weber fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Rossmann, Home Office, with strongest over-indexing on Gil Ofarim (3.6× the country average). Demographically, the Gerry Weber audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Gerry Weber fans
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 38.2 |
| Estimated audience size | 1,588,749 |
Audience persona
The typical Gerry Weber fan in Germany is more female, around 38.2 years old, with strong Creativity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 515,783 | 1.48× |
| Bayern | 321,337 | 1.26× |
| Baden-Württemberg | 235,773 | 1.09× |
| Niedersachsen | 210,904 | 1.37× |
| Hessen | 132,635 | 1.1× |
| Rheinland-Pfalz | 109,063 | 1.37× |
| Sachsen | 57,171 | 0.73× |
| Schleswig-Holstein | 53,904 | 0.94× |
| Berlin | 52,282 | 0.74× |
| Sachsen-Anhalt | 44,974 | 1.09× |
| Brandenburg | 44,470 | 0.9× |
| Hamburg | 31,855 | 0.89× |
| Thüringen | 31,071 | 0.77× |
| Mecklenburg-Vorpommern | 21,496 | 0.71× |
| Saarland | 17,953 | 0.92× |
| Bremen | 8,759 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.6× | Music & Radio |
| Rossmann | 1.91× | Shopping |
| Home Office | 1.98× | Business & Career |
| Stradivarius | 1.52× | Shopping |
| Škoda Kodiaq | 1.9× | Cars & Mobility |
| Mothercare | 1.78× | Kids & Family |
| Handmade Gifts | 1.61× | Kids & Family |
| The Hunt (2012 film) | 3.4× | Movies & TV |
| Bank account | 2.13× | Business & Career |
| Home Delivery | 1.74× | Food & Beverages |
| Cachorro | 2.06× | Pets & Animals |
| Figure painting (hobby) | 2.29× | Arts & Culture |
| Headhunters (film) | 2.5× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.54× | Music & Radio |
| Ipekyol | 2.06× | Shopping |
| Bugatti Chiron | 2.7× | Cars & Mobility |
| Motion Picture Association of America | 3.68× | Movies & TV |
| Jersey (fabric) | 2.36× | Fashion & Accessoires |
| San Gil | 1.9× | Travel & Leisure |
| Building insulation | 1.87× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.39 |
| Design Affinity | PREMIUM | 1.28 |
| DIY Mentality | THRILL | 1.22 |
| Family Orientation | CONSERVATISM | 1.22 |
| Luxury Orientation | PREMIUM | 1.19 |
| Price Sensitivity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.0% |
| Netherlands | 9.4% |
| Poland | 7.0% |
See Gerry Weber audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Gerry Weber have in Germany?
Gerry Weber has an estimated audience of 1,588,749 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gerry Weber fans?
75.9% of Gerry Weber fans are female, 24.1% are male, with an average age of 38.2 years.
Which brands do Gerry Weber fans like most?
Gerry Weber fans show strongest brand affinity for Gil Ofarim (3.6×), Rossmann (1.91×), and Home Office (1.98×) over the country average.
Where do Gerry Weber fans live in Germany?
Gerry Weber fans in Germany are most concentrated in Nordrhein-Westfalen (reach 515,783), Bayern (reach 321,337), and Baden-Württemberg (reach 235,773). These three regions account for the largest share of the active audience.
What other brands do Gerry Weber fans also like?
Beyond Gerry Weber itself, the audience over-indexes on Rossmann (1.91×), Home Office (1.98×), Stradivarius (1.52×), and Škoda Kodiaq (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gerry Weber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.