Rascasse Audience Intelligence

Gerry Weber Target Market in Germany

A data profile of the people who buy, follow and care about Gerry Weber in Germany — modelled from more than twelve digital signal sources. Gerry Weber has an estimated audience of 1,163,289 people in Germany.

#20among Fashion in Germany#740among Brand in Germany#196in Shopping

The average Gerry Weber fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include C&A, Gina Tricot, Deichmann, with strongest over-indexing on C&A (9.3× the country average).

Demographically, the Gerry Weber audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gerry Weber fan in Germany is more female, around 38.4 years old, with strong Creativity tendencies and a notable affinity for C&A.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gerry Weber profile in Germany.

Audience size
1.2M
in Germany
Gender
76.7%♀
23.3% male
Age
38.4
average years
Country rank
#5705
Brand in Germany
Fig. 01

Search interest · 12-month trend

-92%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gerry Weber

76.7% are female, 23.3% are male, average age 38.4.

Fig. 02

Gender split

76.7%
Female
23.3%
Male
Demographic split for Gerry Weber audience in Germany
MetricValue
Female76.7%
Male23.3%
Average age38.4
Estimated audience size1,163,289
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Gerry Weber audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3923%
40-4922%
50+15%
Fig. 04

Worldwide distribution

50.9%

of the worldwide Gerry Weber audience comes from Germany.

Worldwide audience distribution share by country for Gerry Weber
CountryShare
Germany50.9%
Netherlands9.8%
Poland8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gerry Weber audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gerry Weber customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.45×
02Rheinland-Pfalz~100K1.36×
03Niedersachsen~200K1.34×
04Bayern~300K1.24×
05Sachsen-Anhalt~50K1.10×
06Baden-Württemberg~200K1.08×
07Hessen~100K1.08×
08Saarland~20K0.95×
09Schleswig-Holstein~50K0.94×
10Brandenburg~50K0.91×
11Hamburg~30K0.90×
12Thüringen~30K0.79×
13Mecklenburg-Vorpommern~20K0.75×
14Berlin~50K0.74×
15Sachsen~60K0.73×
16Bremen~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Gerry Weber, Germany
0.70×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gerry Weber audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gerry Weber audience
#·InterestCategoryAffinity×
01C&AShopping9.30×
02Gina TricotFashion & Accessoires6.30×
03Tom TailorFashion & Accessoires4.37×
04S.OliverFashion & Accessoires3.70×
05Ernsting's familyShopping3.40×
06Bedroom furnitureHome & Garden3.38×
07MangoShopping3.31×
08DeichmannShopping2.85×
09Children's clothingFashion & Accessoires2.56×
10TchiboShopping2.33×
11PrimarkShopping2.24×
12H&MShopping2.11×
13RossmannShopping2.00×
14IKEAHome & Garden1.91×
15Women's clothingFashion & Accessoires1.91×
16TK MaxxShopping1.87×
17KauflandShopping1.84×
18FamilyKids & Family1.68×
19NatureHome & Garden1.60×
20LidlShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gerry Weber audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gerry Weber audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.60×
Design AffinityPREMIUM1.52×
Price SensitivityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gerry Weber audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.79×
Need for SecurityCONSERVATISM0.82×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gerry Weber's target market in Germany?

Gerry Weber's target market in Germany covers an estimated 1,163,289 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gerry Weber customers?

76.7% of the Gerry Weber audience are female, 23.3% are male, with an average age of 38.4 years.

03

Which brands do Gerry Weber fans like most?

Gerry Weber fans show strongest brand affinity for C&A (9.3×), Gina Tricot (6.3×), and Deichmann (2.85×) over the country average.

04

Where do Gerry Weber fans live in Germany?

Gerry Weber fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Gerry Weber fans also like?

Beyond Gerry Weber itself, the audience over-indexes on Gina Tricot (6.3×), Deichmann (2.85×), H&M (2.11×), and Ernsting's family (3.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Gerry Weber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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