Rascasse Audience Intelligence

Polar fleece Audience in United States

A data profile of the people who buy, follow and care about Polar fleece in United States — modelled from more than twelve digital signal sources. Polar fleece has an estimated audience of 577,752 people in United States.

#10792among Topic in United States#1248in Fashion & Accessoires

The average Polar fleece fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include The North Face, QVC, FedEx, with strongest over-indexing on The North Face (10.11× the country average).

Demographically, the Polar fleece audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Sustainability, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Polar fleece fan in United States is more female, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for The North Face.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Polar fleece profile in United States.

Audience size
578K
in United States
Gender
59.0%♀
41.0% male
Age
37.2
average years
Country rank
#33575
Topic in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Polar fleece fans

59.0% are female, 41.0% are male, average age 37.2.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Polar fleece audience in United States
MetricValue
Female59.0%
Male41.0%
Average age37.2
Estimated audience size577,752
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Polar fleece audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3916%
40-4918%
50+20%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Polar fleece audience comes from United States.

Worldwide audience distribution share by country for Polar fleece
CountryShare
Germany35.5%
United States15.7%
Japan14.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Polar fleece audience in United States is strongest.

Fig. 05

Top regions by affinity

Polar fleece fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.78×
02Massachusetts~20K1.32×
03Washington~10K1.29×
04Vermont~1K1.29×
05Oregon~8K1.22×
06Utah~6K1.21×
07Montana~2K1.18×
08California~70K1.17×
09New York~40K1.17×
10Connecticut~7K1.16×
11New Hampshire~3K1.16×
12Maine~2K1.16×
13Minnesota~9K1.12×
14North Dakota~1K1.11×
15Colorado~10K1.09×
16Idaho~3K1.08×
17New Jersey~20K1.06×
18Wisconsin~9K1.05×
19Illinois~20K1.03×
20Virginia~10K1.00×
21Hawaii~2K1.00×
22Rhode Island~2K1.00×
23South Dakota~1K1.00×
24Pennsylvania~20K0.97×
25Maryland~10K0.97×
26Washington, District of Columbia~2K0.97×
27Michigan~10K0.96×
28Indiana~10K0.96×
29Iowa~5K0.96×
30Texas~50K0.95×
31Florida~40K0.94×
32Nebraska~3K0.93×
33Ohio~20K0.91×
34Kansas~4K0.91×
35Georgia~20K0.90×
36Delaware~1K0.90×
37North Carolina~20K0.89×
38Louisiana~7K0.88×
39New Mexico~3K0.87×
40Missouri~8K0.86×
41Kentucky~6K0.86×
42Oklahoma~6K0.86×
43West Virginia~2K0.86×
44Arkansas~4K0.85×
45Arizona~10K0.84×
46Nevada~5K0.82×
47South Carolina~7K0.81×
48Tennessee~9K0.80×
49Alabama~6K0.80×
50Mississippi~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Polar fleece, United States
0.73×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Polar fleece audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Polar fleece audience
#·InterestCategoryAffinity×
01The North FaceFashion & Accessoires10.11×
02QVCMovies & TV7.00×
03Sustainable energyHome & Garden4.19×
04FedExBusiness & Career3.82×
05Weather forecastingHome & Garden3.76×
06SmartwatchTechnology & Electronics3.67×
07Renewable energyBusiness & Career3.28×
08Discount storesShopping3.18×
09Shopping mallsShopping2.51×
10Mortgage loansBusiness & Career2.37×
11PinterestInternet & Social Media2.36×
12Vehicle insuranceCars & Mobility2.31×
13Organic foodFood & Beverages1.91×
14AirbnbTravel & Leisure1.88×
15NordstromShopping1.85×
16IKEAHome & Garden1.80×
17SubwayFood & Beverages1.78×
18FurnitureHome & Garden1.76×
19McDonald'sFood & Beverages1.73×
20BarbecueFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Polar fleece audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Polar fleece audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.99×
Price SensitivityPREMIUM1.61×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Polar fleece audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.86×
Pet OwnershipJOY0.89×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Polar fleece have in United States?

Polar fleece has an estimated audience of 577,752 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Polar fleece fans?

59.0% of Polar fleece fans are female, 41.0% are male, with an average age of 37.2 years.

03

Which brands do Polar fleece fans like most?

Polar fleece fans show strongest brand affinity for The North Face (10.11×), QVC (7×), and FedEx (3.82×) over the country average.

04

Where do Polar fleece fans live in United States?

Polar fleece fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Polar fleece fans also like?

Beyond Polar fleece itself, the audience over-indexes on QVC (7×), FedEx (3.82×), Pinterest (2.36×), and Discount stores (3.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Polar fleece audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Polar fleece. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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