Polar fleece Audience in United States

Polar fleece logo

Polar fleece has an estimated audience of 577,752 people in United States. 59.0% are female, 41.0% are male, average age 37.2. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, Mothercare.

The average Polar fleece fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Polar fleece audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Polar fleece fans

Demographic split for Polar fleece audience in United States
MetricValue
Female59.0%
Male41.0%
Average age37.2
Estimated audience size577,752

Audience persona

The typical Polar fleece fan in United States is more female, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Polar fleece in United States
RegionReachAffinity
California74,2161.17×
New York34,7631.08×
Texas30,0050.6×
Washington19,8071.71×
Pennsylvania19,1330.98×
Florida18,5970.48×
Illinois17,1270.89×
Massachusetts15,5771.37×
Michigan14,7690.98×
Ohio13,9820.79×
North Carolina13,5120.78×
New Jersey13,0090.89×
Virginia12,8070.91×
Colorado12,6451.39×
Georgia12,4220.7×
Oregon10,3011.56×
Minnesota9,9891.21×
Wisconsin9,2301.06×
Arizona8,0750.68×
Maryland8,0390.81×
Tennessee7,9140.68×
Missouri7,4140.8×
Indiana7,1590.68×
Utah6,4451.25×
Connecticut5,6250.97×
Kentucky5,2450.72×
Alabama5,2300.65×
South Carolina5,1650.59×
Oklahoma4,3600.68×
Alaska4,0583.28×
Iowa3,9690.83×
Nevada3,8060.68×
Louisiana3,6360.49×
Arkansas3,6330.76×
Kansas3,5430.78×
Idaho3,5421.22×
Maine3,2941.59×
New Hampshire3,0341.33×
New Mexico2,8330.98×
Montana2,6701.67×
West Virginia2,6090.97×
Mississippi2,1380.45×
Rhode Island1,8311×
Hawaii1,8270.74×
Nebraska1,7330.6×
Vermont1,6811.66×
Washington, District of Columbia1,4210.82×
South Dakota1,3831.04×
North Dakota1,3471.13×
Delaware1,1480.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polar fleece audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Historic site5.33×Arts & Culture
Mothercare3.77×Kids & Family
Alaska1.96×Travel & Leisure
The Historian16.48×Literature
Fairy godmother6.29×Literature
Eurail16.57×Cars & Mobility
Goop3.66×Internet & Social Media
Vocal harmony3.07×Music & Radio
Governor of Michigan4.78×Politics & Society
Parral, Chihuahua8.99×Travel & Leisure
JDSU1.84×Business & Career
Grinch2.39×Movies & TV
TV Fanatic6.18×Movies & TV
Cachorro3.13×Pets & Animals
Hipster5.14×Politics & Society
Home staging2.69×Home & Garden
Cherish (group)5.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polar fleece audience
TraitClusterScore
SustainabilityBALANCE2.24
Design AffinityPREMIUM1.44
Luxury OrientationPREMIUM1.39
CreativityOPEN1.34
Price SensitivityPREMIUM1.3
Urban LifestyleOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Polar fleece
CountryShare
Germany37.0%
United States16.4%
Japan15.3%

See Polar fleece audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Polar fleece have in United States?

Polar fleece has an estimated audience of 577,752 people in United States, concentrated in California and New York.

What is the gender split and age of Polar fleece fans?

59.0% of Polar fleece fans are female, 41.0% are male, with an average age of 37.2 years.

Which brands do Polar fleece fans like most?

Polar fleece fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Polar fleece fans live in United States?

Polar fleece fans in United States are most concentrated in California (reach 74,216), New York (reach 34,763), and Texas (reach 30,005). These three regions account for the largest share of the active audience.

What other brands do Polar fleece fans also like?

Beyond Polar fleece itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), Historic site (5.33×), and Mothercare (3.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Polar fleece. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.