FUSSBALL.DE Audience in Germany
FUSSBALL.DE has an estimated audience of 389,729 people in Germany. 45.3% are female, 54.7% are male, average age 33.1. Top regions: Baden-Württemberg, Niedersachsen, Nordrhein-Westfalen. Top brand affinities: Litter box, Progressive rock, Gil Ofarim, VfL Wolfsburg, santa eulalia.
The average FUSSBALL.DE fan in Germany is 33.1 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Niedersachsen, Nordrhein-Westfalen. Top brand affinities include Litter box, Progressive rock, Gil Ofarim, with strongest over-indexing on Litter box (3.24× the country average). Demographically, the FUSSBALL.DE audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer
Demographics of FUSSBALL.DE fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 33.1 |
| Estimated audience size | 389,729 |
Audience persona
The typical FUSSBALL.DE fan in Germany is balanced, around 33.1 years old, with strong Risk Appetite tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 62,101 | 1.17× |
| Niedersachsen | 57,631 | 1.52× |
| Nordrhein-Westfalen | 42,219 | 0.5× |
| Hessen | 32,694 | 1.1× |
| Rheinland-Pfalz | 28,192 | 1.44× |
| Sachsen | 22,919 | 1.2× |
| Schleswig-Holstein | 16,377 | 1.17× |
| Brandenburg | 13,503 | 1.12× |
| Thüringen | 12,188 | 1.23× |
| Sachsen-Anhalt | 11,211 | 1.11× |
| Mecklenburg-Vorpommern | 8,994 | 1.21× |
| Berlin | 8,646 | 0.5× |
| Bayern | 8,223 | 0.13× |
| Hamburg | 6,669 | 0.76× |
| Saarland | 4,856 | 1.01× |
| Bremen | 2,793 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 3.24× | Pets & Animals |
| Progressive rock | 3.11× | Music & Radio |
| Gil Ofarim | 2.14× | Music & Radio |
| VfL Wolfsburg | 2.8× | Sports |
| santa eulalia | 23.14× | Travel & Leisure |
| Home Office | 1.72× | Business & Career |
| Bully (2011 film) | 8.28× | Movies & TV |
| Emperor Entertainment Group | 5.11× | Business & Career |
| Cinema City | 29.41× | Movies & TV |
| Hebe | 6.18× | Home & Garden |
| Lev Yashin | 13.31× | Sports |
| Cosenza Calcio | 20× | Sports |
| Farinata | 16.69× | Food & Beverages |
| Urban Outfitters | 1.77× | Shopping |
| Google Home | 5.52× | Technology & Electronics |
| Matala, Crete | 9.25× | Travel & Leisure |
| Nationality | 2.71× | Politics & Society |
| Davos | 6.48× | Travel & Leisure |
| Pleven | 11.33× | Travel & Leisure |
| Mackenzie Foy | 4.63× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.48 |
| Career Orientation | POWER | 1.4 |
| Convenience Orientation | PREMIUM | 1.38 |
| Luxury Orientation | PREMIUM | 1.18 |
| Individualism | JOY | 1.14 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.1% |
| Austria | 2.2% |
| Switzerland | 1.4% |
See FUSSBALL.DE audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does FUSSBALL.DE have in Germany?
FUSSBALL.DE has an estimated audience of 389,729 people in Germany, concentrated in Baden-Württemberg and Niedersachsen.
What is the gender split and age of FUSSBALL.DE fans?
45.3% of FUSSBALL.DE fans are female, 54.7% are male, with an average age of 33.1 years.
Which brands do FUSSBALL.DE fans like most?
FUSSBALL.DE fans show strongest brand affinity for Litter box (3.24×), Progressive rock (3.11×), and Gil Ofarim (2.14×) over the country average.
Where do FUSSBALL.DE fans live in Germany?
FUSSBALL.DE fans in Germany are most concentrated in Baden-Württemberg (reach 62,101), Niedersachsen (reach 57,631), and Nordrhein-Westfalen (reach 42,219). These three regions account for the largest share of the active audience.
What other brands do FUSSBALL.DE fans also like?
Beyond FUSSBALL.DE itself, the audience over-indexes on Progressive rock (3.11×), Gil Ofarim (2.14×), VfL Wolfsburg (2.8×), and santa eulalia (23.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FUSSBALL.DE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.