Freddy Fresh Audience in Germany
Freddy Fresh has an estimated audience of 689,249 people in Germany. 52.7% are female, 47.3% are male, average age 36.2. Top regions: Sachsen, Sachsen-Anhalt, Thüringen. Top brand affinities: Burger King, Tagesschau, Transfermarkt, Pizza Hut, Fast food.
The average Freddy Fresh fan in Germany is 36.2 years old, balanced, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Sachsen-Anhalt, Thüringen. Top brand affinities include Burger King, Tagesschau, Transfermarkt, with strongest over-indexing on Burger King (2.83× the country average). Demographically, the Freddy Fresh audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Freddy Fresh fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 36.2 |
| Estimated audience size | 689,249 |
Audience persona
The typical Freddy Fresh fan in Germany is balanced, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Burger King.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 249,661 | 7.39× |
| Sachsen-Anhalt | 89,682 | 5.02× |
| Thüringen | 28,185 | 1.6× |
| Bayern | 16,340 | 0.15× |
| Nordrhein-Westfalen | 13,044 | 0.09× |
| Niedersachsen | 12,996 | 0.19× |
| Berlin | 11,543 | 0.37× |
| Brandenburg | 10,276 | 0.48× |
| Hessen | 7,962 | 0.15× |
| Baden-Württemberg | 6,862 | 0.07× |
| Mecklenburg-Vorpommern | 3,447 | 0.26× |
| Hamburg | 1,703 | 0.11× |
| Schleswig-Holstein | 915 | 0.04× |
| Rheinland-Pfalz | 900 | 0.03× |
| Bremen | 173 | 0.03× |
| Saarland | 139 | 0.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burger King | 2.83× | Food & Beverages |
| Tagesschau | 2.08× | Movies & TV |
| Transfermarkt | 2.89× | Sports |
| Pizza Hut | 7.28× | Food & Beverages |
| Fast food | 2.6× | Food & Beverages |
| L'Osteria | 5.5× | Food & Beverages |
| Home Delivery | 7.44× | Food & Beverages |
| McCafé | 7.04× | Food & Beverages |
| Netto Marken-Discount | 1.79× | Shopping |
| McDonald's | 2.36× | Food & Beverages |
| Subway | 2.84× | Food & Beverages |
| Vacations | 1.98× | Travel & Leisure |
| KFC | 2.79× | Food & Beverages |
| Rossmann | 1.72× | Shopping |
| Ariana Grande | 3.38× | Music & Radio |
| Indeed.com | 1.96× | Business & Career |
| Satire | 2.78× | Literature |
| Woolworths | 2.32× | Shopping |
| Tipico | 2.02× | Games |
| German language | 1.73× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.87 |
| Indulgence | JOY | 1.59 |
| Sports Activity | POWER | 1.26 |
| Early Adopter Mentality | POWER | 1.19 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Sustainability | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.0% |
| China | 0.5% |
| United States | 0.3% |
See Freddy Fresh audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Nordsee (3,292,046)
Frequently asked questions
How many fans does Freddy Fresh have in Germany?
Freddy Fresh has an estimated audience of 689,249 people in Germany, concentrated in Sachsen and Sachsen-Anhalt.
What is the gender split and age of Freddy Fresh fans?
52.7% of Freddy Fresh fans are female, 47.3% are male, with an average age of 36.2 years.
Which brands do Freddy Fresh fans like most?
Freddy Fresh fans show strongest brand affinity for Burger King (2.83×), Tagesschau (2.08×), and Transfermarkt (2.89×) over the country average.
Where do Freddy Fresh fans live in Germany?
Freddy Fresh fans in Germany are most concentrated in Sachsen (reach 249,661), Sachsen-Anhalt (reach 89,682), and Thüringen (reach 28,185). These three regions account for the largest share of the active audience.
What other brands do Freddy Fresh fans also like?
Beyond Freddy Fresh itself, the audience over-indexes on Tagesschau (2.08×), Transfermarkt (2.89×), Pizza Hut (7.28×), and Fast food (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Freddy Fresh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.