Rascasse Audience Intelligence

Freddy Fresh Target Market in Germany

A data profile of the people who buy, follow and care about Freddy Fresh in Germany — modelled from more than twelve digital signal sources. Freddy Fresh has an estimated audience of 702,163 people in Germany.

#17among Fast food restaurants in Germany#1159among Brand in Germany#418in Food & Beverages

The average Freddy Fresh fan in Germany is 36.3 years old, balanced, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Sachsen-Anhalt, Thüringen.

Top brand affinities include Papa John's Pizza, McCafé, Home Delivery, with strongest over-indexing on Papa John's Pizza (24.11× the country average).

Demographically, the Freddy Fresh audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Freddy Fresh fan in Germany is balanced, around 36.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Papa John's Pizza.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freddy Fresh profile in Germany.

Audience size
702K
in Germany
Gender
52.1%♀
47.9% male
Age
36.3
average years
Country rank
#8836
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Freddy Fresh

52.1% are female, 47.9% are male, average age 36.3.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Freddy Fresh audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age36.3
Estimated audience size702,163
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Freddy Fresh audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3922%
40-4919%
50+13%
Fig. 04

Worldwide distribution

97.9%

of the worldwide Freddy Fresh audience comes from Germany.

Worldwide audience distribution share by country for Freddy Fresh
CountryShare
Germany97.9%
China0.6%
United States0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freddy Fresh audience in Germany is strongest.

Fig. 05

Top regions by affinity

Freddy Fresh customers by region in Germany
#RegionReachAffinity×
01Sachsen~200K7.06×
02Sachsen-Anhalt~100K5.42×
03Thüringen~30K1.62×
04Saarland~5K0.60×
05Bremen~4K0.60×
06Brandenburg~10K0.50×
07Berlin~10K0.36×
08Mecklenburg-Vorpommern~4K0.33×
09Rheinland-Pfalz~9K0.25×
10Schleswig-Holstein~6K0.23×
11Niedersachsen~10K0.21×
12Hamburg~3K0.18×
13Hessen~8K0.16×
14Bayern~20K0.14×
15Nordrhein-Westfalen~10K0.10×
16Baden-Württemberg~10K0.10×
Fig. 06

Affinity by region

Affinity by region — Freddy Fresh, Germany
0.10×1.00×7.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freddy Fresh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freddy Fresh audience
#·InterestCategoryAffinity×
01Papa John's PizzaFood & Beverages24.11×
02Home DeliveryFood & Beverages9.47×
03McCaféFood & Beverages8.56×
04Pizza HutFood & Beverages7.45×
05Five GuysFood & Beverages5.66×
06Pizza deliveryFood & Beverages5.62×
07Fried chickenFood & Beverages5.51×
08L'OsteriaFood & Beverages4.39×
09Gourmet FoodsFood & Beverages3.18×
10SubwayFood & Beverages2.90×
11KFCFood & Beverages2.73×
12Burger KingFood & Beverages2.67×
13Take-outFood & Beverages2.65×
14TipicoGames2.36×
15McDonald'sFood & Beverages2.21×
16Fast foodFood & Beverages2.10×
17Netto Marken-DiscountShopping1.82×
18TransfermarktSports1.81×
19DessertsFood & Beverages1.77×
20KitchenHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freddy Fresh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freddy Fresh audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.32×
IndulgenceJOY1.72×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freddy Fresh audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
DIY MentalityTHRILL0.87×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Freddy Fresh's target market in Germany?

Freddy Fresh's target market in Germany covers an estimated 702,163 people, concentrated in Sachsen and Sachsen-Anhalt.

02

What is the gender split and age of Freddy Fresh customers?

52.1% of the Freddy Fresh audience are female, 47.9% are male, with an average age of 36.3 years.

03

Which brands do Freddy Fresh fans like most?

Freddy Fresh fans show strongest brand affinity for Papa John's Pizza (24.11×), McCafé (8.56×), and Home Delivery (9.47×) over the country average.

04

Where do Freddy Fresh fans live in Germany?

Freddy Fresh fans in Germany are most concentrated in Sachsen (reach ~200K), Sachsen-Anhalt (reach ~100K), and Thüringen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Freddy Fresh fans also like?

Beyond Freddy Fresh itself, the audience over-indexes on McCafé (8.56×), Home Delivery (9.47×), Pizza Hut (7.45×), and Burger King (2.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See Freddy Fresh audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Freddy Fresh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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