A data profile of the people who buy, follow and care about Newsagent's shop in Spain — modelled from more than twelve digital signal sources. Newsagent's shop has an estimated audience of 2,225,391 people in Spain.
Newsagent's shop has an estimated audience of 2,225,391 people in Spain. 69.5% are female, 30.5% are male, average age 44.2. Top brand affinities: FilmAffinity, Soft drinks, Real Sociedad, Aldi, Sevilla FC.
Top brand affinities include FilmAffinity, Soft drinks, Real Sociedad, with strongest over-indexing on FilmAffinity (2.84× the country average).
Demographically, the Newsagent's shop audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Newsagent's shop fan in Spain is more female, around 44.2 years old, with strong Individualism tendencies and a notable affinity for FilmAffinity.
The key figures that characterise the Newsagent's shop profile in Spain.
69.5% are female, 30.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 44.2 |
| Estimated audience size | 2,225,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 16% | |
| 30-39 | 28% | |
| 40-49 | 28% | |
| 50+ | 24% |
of the worldwide Newsagent's shop audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 19.0% |
| Spain | 10.9% |
The strongest cross-interests of the Newsagent's shop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 3.57× | ||
| 02 | Soft drinks | Food & Beverages | 3.18× | ||
| 03 | FilmAffinity | Movies & TV | 2.84× | ||
| 04 | Touring motorcycle | Cars & Mobility | 2.83× | ||
| 05 | Motorcycle helmet | Cars & Mobility | 2.64× | ||
| 06 | Political science | Business & Career | 2.62× | ||
| 07 | Rail transport | Travel & Leisure | 2.50× | ||
| 08 | Refrigerator | Home & Garden | 2.34× | ||
| 09 | Public transport | Cars & Mobility | 2.34× | ||
| 10 | Real Sociedad | Sports | 2.20× | ||
| 11 | Robert Redford | Movies & TV | 2.04× | ||
| 12 | Genetics | Kids & Family | 1.82× | ||
| 13 | Insurance | Business & Career | 1.78× | ||
| 14 | Supermarket | Shopping | 1.77× | ||
| 15 | Pharmacy | Business & Career | 1.73× | ||
| 16 | Online newspaper | News | 1.65× | ||
| 17 | Aldi | Shopping | 1.63× | ||
| 18 | Sevilla FC | Sports | 1.62× | ||
| 19 | Take-out | Food & Beverages | 1.54× | ||
| 20 | IBEX 35 | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.61× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Need for Security | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Mindfulness | BALANCE | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Newsagent's shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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