Rascasse Audience Intelligence

Newsagent's shop Audience in United States

A data profile of the people who buy, follow and care about Newsagent's shop in United States — modelled from more than twelve digital signal sources. Newsagent's shop has an estimated audience of 4,847,183 people in United States.

#145among Touchpoint in United States#35in News

The average Newsagent's shop fan in United States is 42.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Britney Spears, Rail transport, with strongest over-indexing on Non-alcoholic beverage (3.73× the country average).

Demographically, the Newsagent's shop audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 21 regions tracked by Rascasse.

The typical Newsagent's shop fan in United States is balanced, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: News · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Newsagent's shop profile in United States.

Audience size
4.8M
in United States
Gender
46.2%♀
53.8% male
Age
42.2
average years
Country rank
#6893
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Newsagent's shop fans

46.2% are female, 53.8% are male, average age 42.2.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Newsagent's shop audience in United States
MetricValue
Female46.2%
Male53.8%
Average age42.2
Estimated audience size4,847,183
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Newsagent's shop audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3923%
40-4927%
50+21%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Newsagent's shop audience comes from United States.

Worldwide audience distribution share by country for Newsagent's shop
CountryShare
United States23.7%
Brazil19.0%
Spain10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Newsagent's shop audience in United States is strongest.

Fig. 05

Top regions by affinity

Newsagent's shop fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~70K1.14×
02Connecticut~50K1.13×
03Oregon~60K1.10×
04Wisconsin~80K1.06×
05Missouri~80K1.05×
06Maryland~90K1.03×
07Arizona~100K1.01×
08Washington~100K1.00×
09Massachusetts~100K1.00×
10Michigan~100K0.99×
11New Jersey~100K0.98×
12Virginia~100K0.98×
13Ohio~100K0.97×
14Georgia~100K0.97×
15North Carolina~100K0.97×
16Pennsylvania~200K0.96×
17Illinois~200K0.96×
18Florida~300K0.93×
19New York~300K0.93×
20Texas~400K0.92×
21California~500K0.91×
Fig. 06

Affinity by region

Affinity by region — Newsagent's shop, United States
0.91×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Newsagent's shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Newsagent's shop audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.73×
02Rail transportTravel & Leisure2.92×
03Anne HathawayMovies & TV2.84×
04Britney SpearsMusic & Radio2.62×
05Microwave ovenHome & Garden2.52×
06Discount TireShopping2.43×
07Public transportCars & Mobility2.26×
08Weather forecastingHome & Garden2.23×
09InnovationBusiness & Career2.12×
10Internet celebrityInternet & Social Media2.11×
11Virtual realityTechnology & Electronics2.10×
12United Parcel ServiceBusiness & Career1.98×
13Hardware storeHome & Garden1.98×
14Solar energyHome & Garden1.91×
15ZooKids & Family1.90×
16TraditionPolitics & Society1.74×
17Nonprofit organizationPolitics & Society1.66×
18Veterinary medicineBusiness & Career1.60×
19WWESports1.59×
20BakeryFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Newsagent's shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Newsagent's shop audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.86×
TraditionCONSERVATISM1.74×
IndividualismJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Newsagent's shop audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.67×
MindfulnessBALANCE0.71×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Newsagent's shop have in United States?

Newsagent's shop has an estimated audience of 4,847,183 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Newsagent's shop fans?

46.2% of Newsagent's shop fans are female, 53.8% are male, with an average age of 42.2 years.

03

Which brands do Newsagent's shop fans like most?

Newsagent's shop fans show strongest brand affinity for Non-alcoholic beverage (3.73×), Britney Spears (2.62×), and Rail transport (2.92×) over the country average.

04

Where do Newsagent's shop fans live in United States?

Newsagent's shop fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Newsagent's shop fans also like?

Beyond Newsagent's shop itself, the audience over-indexes on Britney Spears (2.62×), Rail transport (2.92×), Nonprofit organization (1.66×), and Discount Tire (2.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Newsagent's shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Newsagent's shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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