Newsagent's shop Audience in United States
Newsagent's shop has an estimated audience of 4,847,183 people in United States. 46.2% are female, 53.8% are male, average age 42.2. Top regions: Kentucky, Missouri, Florida. Top brand affinities: Minnesota, Pillow, 3D printing, N1 road (South Africa), Panama.
The average Newsagent's shop fan in United States is 42.2 years old, balanced, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Missouri, Florida. Top brand affinities include Minnesota, Pillow, 3D printing, with strongest over-indexing on Minnesota (1.9× the country average). Demographically, the Newsagent's shop audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Individualism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 21 regions tracked by Rascasse.
Category: News · Type: Touchpoint
Demographics of Newsagent's shop fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 42.2 |
| Estimated audience size | 4,847,183 |
Audience persona
The typical Newsagent's shop fan in United States is balanced, around 42.2 years old, with strong Individualism tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Kentucky | 136,296 | 2.24× |
| Missouri | 117,749 | 1.51× |
| Florida | 116,844 | 0.36× |
| Texas | 116,174 | 0.28× |
| North Carolina | 113,053 | 0.78× |
| Ohio | 112,594 | 0.75× |
| Georgia | 112,136 | 0.75× |
| Michigan | 112,087 | 0.88× |
| Wisconsin | 111,490 | 1.53× |
| California | 107,424 | 0.2× |
| Arizona | 107,368 | 1.08× |
| Pennsylvania | 106,897 | 0.65× |
| Connecticut | 106,015 | 2.18× |
| Oregon | 103,936 | 1.87× |
| Virginia | 102,648 | 0.87× |
| Maryland | 102,132 | 1.23× |
| New Jersey | 101,885 | 0.83× |
| Illinois | 100,263 | 0.62× |
| New York | 98,882 | 0.37× |
| Massachusetts | 98,590 | 1.03× |
| Washington | 96,240 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 1.9× | Travel & Leisure |
| Pillow | 1.77× | Home & Garden |
| 3D printing | 1.98× | Technology & Electronics |
| N1 road (South Africa) | 2.07× | Travel & Leisure |
| Panama | 1.67× | Travel & Leisure |
| MK | 1.74× | Music & Radio |
| Dana Carvey | 3.63× | Movies & TV |
| Winemaking | 1.79× | Food & Beverages |
| JTV (Indonesia) | 1.68× | |
| Redemption (theology) | 2.73× | Politics & Society |
| Salman Khan | 2.38× | Movies & TV |
| Kingdom of Judah | 2.15× | Politics & Society |
| Enfamil | 1.89× | Kids & Family |
| Penn & Teller | 2.18× | Movies & TV |
| Mackenzie Foy | 1.91× | Fashion & Accessoires |
| Grand Prairie, Texas | 1.82× | Travel & Leisure |
| Information technology consulting | 1.54× | Technology & Electronics |
| Boracay | 2.08× | Travel & Leisure |
| Cockpit | 2.03× | Travel & Leisure |
| REO Speedwagon | 1.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.56 |
| Career Orientation | POWER | 1.49 |
| Extroversion | THRILL | 1.47 |
| Tradition | CONSERVATISM | 1.46 |
| Convenience Orientation | PREMIUM | 1.44 |
| Community Orientation | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 19.0% |
| Spain | 10.9% |
See Newsagent's shop audiences in other countries
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Frequently asked questions
How many fans does Newsagent's shop have in United States?
Newsagent's shop has an estimated audience of 4,847,183 people in United States, concentrated in Kentucky and Missouri.
What is the gender split and age of Newsagent's shop fans?
46.2% of Newsagent's shop fans are female, 53.8% are male, with an average age of 42.2 years.
Which brands do Newsagent's shop fans like most?
Newsagent's shop fans show strongest brand affinity for Minnesota (1.9×), Pillow (1.77×), and 3D printing (1.98×) over the country average.
Where do Newsagent's shop fans live in United States?
Newsagent's shop fans in United States are most concentrated in Kentucky (reach 136,296), Missouri (reach 117,749), and Florida (reach 116,844). These three regions account for the largest share of the active audience.
What other brands do Newsagent's shop fans also like?
Beyond Newsagent's shop itself, the audience over-indexes on Pillow (1.77×), 3D printing (1.98×), N1 road (South Africa) (2.07×), and Panama (1.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Newsagent's shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.