A data profile of the people who buy, follow and care about Newsagent's shop in Brazil — modelled from more than twelve digital signal sources. Newsagent's shop has an estimated audience of 3,869,181 people in Brazil.
Newsagent's shop has an estimated audience of 3,869,181 people in Brazil. 73.4% are female, 26.6% are male, average age 39.9. Top brand affinities: Instagram, Shopping malls, Country music, Medicine, Rock music.
Top brand affinities include Instagram, Shopping malls, Country music, with strongest over-indexing on Instagram (2.27× the country average).
Demographically, the Newsagent's shop audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Newsagent's shop fan in Brazil is more female, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Newsagent's shop profile in Brazil.
73.4% are female, 26.6% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 39.9 |
| Estimated audience size | 3,869,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Newsagent's shop audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 19.0% |
| Spain | 10.9% |
The strongest cross-interests of the Newsagent's shop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping malls | Shopping | 2.44× | ||
| 02 | Country music | Music & Radio | 2.38× | ||
| 03 | Medicine | Business & Career | 2.37× | ||
| 04 | Internet & Social Media | 2.27× | |||
| 05 | Rock music | Music & Radio | 2.10× | ||
| 06 | Pop music | Music & Radio | 2.10× | ||
| 07 | Hip hop music | Music & Radio | 1.93× | ||
| 08 | Microwave oven | Home & Garden | 1.83× | ||
| 09 | Soap opera | Movies & TV | 1.83× | ||
| 10 | Fragrances | Beauty & Wellness | 1.73× | ||
| 11 | Furniture | Home & Garden | 1.69× | ||
| 12 | Anne Hathaway | Movies & TV | 1.67× | ||
| 13 | Soul music | Music & Radio | 1.65× | ||
| 14 | Beauty salons | Beauty & Wellness | 1.63× | ||
| 15 | Heavy metal music | Music & Radio | 1.62× | ||
| 16 | Brad Pitt | Movies & TV | 1.61× | ||
| 17 | Personal care | Health | 1.58× | ||
| 18 | CNN | Movies & TV | 1.55× | ||
| 19 | Action movies | Movies & TV | 1.50× | ||
| 20 | Basketball | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.60× | |
| Individualism | JOY | 1.47× | |
| Need for Security | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.70× | |
| Risk Appetite | THRILL | 0.81× | |
| Sustainability | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Newsagent's shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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